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Monthly Archives: May 2017

franchise cost

There Is Value in the Investment: Take Your Career to the Next Level

If you are researching franchise cost and franchise brands, you probably already know that there is a lot to think about with your investment. Many people who research franchise opportunities wonder about the initial investment, and what they are investing in. It is important to choose carefully and invest in a company that can offer you value for your money.

What Does My Franchise Cost Go Toward?

The franchise cost represents a significant financial investment, but there are many benefits of choosing to invest in a franchise. Your investment gains you access to the various systems that the franchisor has in place to make ownership easy. The biggest benefits of investing in a franchise include:

  • A well-known brand name
  • A valuable network
  • Tested programs and systems
  • Training and support from the beginning

Brand Name

A portion of the franchise cost goes toward your right to use the brand name, and for good reason. A franchise has spent years creating a strong brand name, logo, and trademarks to build up its business, which is a huge benefit for franchise owners. The company name helps give you credibility, attracting customers who have already heard of your brand.

Valuable Network

A common saying in franchising is, “You are in business for yourself, but not by yourself.” The network is what makes franchising so useful, especially for people who have never owned a business before. When you join a franchise, you join a built-in network of corporate workers and your fellow franchisees, all of whom can help you grow as an owner.

You can lean on the network for help with questions and as a sounding board for any ideas that you may have. A network is beneficial in every industry, and the franchise network is already there from the moment you sign up.

Tested Programs

When you start a business on your own, you have to spend a lot of time and effort finding computer programs, testing systems and products, and writing operations manuals. These are important facets of a business, so business owners cannot skip this crucial step.

In contrast, when you open a franchise, these things are already done for you. Not having to spend the time or money finding and testing these programs allows you to jump right into running your business, even if you do not have any experience owning a business.

Training and Support

How do franchisees without experience learn how to operate sound businesses? With thorough training and ongoing support from the franchisor. An important part of the franchise cost includes your training, which covers the industry and the brand. Training prepares you for opening and operating your business with confidence, giving you the tools you need to get started.

As time goes on, the support you receive from the franchise can include updated systems, new training, relationships with industry experts, marketing, and so much more. The support of a franchise brand can be a huge benefit as you get started and throughout the life of your business.

Apricot Lane provides a lot of value to our franchisees, with our strong brand and outstanding resources. We believe in giving our franchisees what they need to succeed, without any surprises later on. Our franchise cost comes with a promise of support and assistance from the beginning. To learn more about how we take care of our franchise owners, check out our franchise testimonials.

  • May 26, 2017
  • Blog
franchising tips

5 Franchising Tips That Every Businessperson Needs to Know

So you have had a career in a corporate environment and you are thinking of taking the leap into franchising. Let us start by saying congratulations! Making the decision to branch out and own a business is a big deal in your career, and we are excited for you to begin this journey. As you get started, it is time to start thinking about some franchising tips that will help you make the most of your investment and your existing skills.

Five Franchising Tips

#1 Use the Skills You Have

In your life as a corporate employee, you probably learned a variety of skills that will help you as a business owner, and you might not even know it! The skills that you learn in a corporate environment translate well to owning a franchise. In your corporate job you probably learned some relevant skills like teamwork, sales, flexibility, and client service, all of which will be important in owning a franchise.

Just as important as your skills are your personality traits that make you who you are. There are several traits that work well in franchising, and these are things that you cannot necessarily learn in training. You are a good candidate for franchising if you:

  • Are willing to work hard
  • Enjoy working with people
  • Have an open mind
  • Are self-motivated and disciplined
  • Have a detail-oriented personality

#2 Learn New Things

Before you embark on a new career, it is important to keep your mind open to learn new things. This is one of the most useful franchising tips, because you will always learn something new as part of a franchise system. Quality franchise brands have thorough training programs that teach you everything you need to know about running your business.

Be prepared to learn how to use the existing technology, systems, operations manuals, and other policies. A franchise has tested and proven systems in place, and learning these systems is much faster than creating your own.

#3 Use Your Network

In your corporate career, you have undoubtedly made connections with other professionals in a variety of fields. When you start your journey in franchising, your network can offer valuable advice and connections.

Additionally, when you join a franchise you have an automatic network of people, as both your fellow franchise owners and the corporate personnel are available to you. Use this network to your advantage, learning from the experience of your peers.

#4 Be a Good Team Member

Working as a team is essential to any business’s success, and it is especially true with franchising. Remember that every member of the franchise is working toward the same thing: a strong brand. Everyone from the corporate agents down to the smallest franchisee wants to build a well-known, strong brand because that benefits everyone.

#5 Take Control of Your Business

Investing in a franchise is a fast and streamlined avenue to business ownership. The system makes it easy to get started and grow, but franchise owners cannot become complacent. It is important that you take charge of your business and work hard to make the most of the franchisor’s support and resources.

The day-to-day operations and decision making are all your responsibility, so be sure to take advantage of this freedom! There is nothing quite like being the boss, so embrace it and take control. Take your responsibility as owner seriously, because your franchise’s success depends on your willingness to work hard.

Owning a franchise is a smart path to take if you want to enjoy all the perks of owning your own business without missing out on support and experience. Before you get started, read these and other franchising tips to gain an understanding of what your investment will entail.

Apricot Lane Boutique is a leading retail franchise investment that is an ideal fit for people with corporate backgrounds. Check out our opportunity to see how we can help you build a business.

  • May 19, 2017
  • Blog
apparel franchise advice

It’s Never Been Easier! 4 Pieces of Advice for Potential Franchisees

Investing in a franchise is a big step in your career. Not only does owning a franchise give you the independence of being the boss, but you also get the support and resources of a larger corporate network to help you along the way. If you are considering investing in an apparel franchise, take a look at these 4 pieces of advice to help you through the process.

#1 Consider Your Interests

If you are going to own a business—devoting a substantial amount of your time and energy to it—it makes sense to own a business that you are interested in. Think about your interests and your skills simultaneously and look for franchise brands that use these skills. The owners in many franchise brands often come from a wide variety of backgrounds, so don’t limit yourself.

The great thing about owning a franchise is that most brands train you on the company and the industry. For example, when you invest in an apparel franchise, you will learn everything you need to know about maintaining inventory, selling to customers, merchandising products, bookkeeping, and so much more. Whether or not you have a background in retail management, you can learn the skills if you are willing to put in the work.

#2 Choose an Experienced Brand

When you start thinking about franchising, do your research to find a brand that fits you. The brand you invest in should have goals and policies that complement your own values, and the experience to help you succeed.

If you have never owned a business before, it is especially important to invest in a brand with experience in your industry. Opening an apparel franchise with the help of a brand with years—or even decades—of experience make your investment go more smoothly from the beginning. An experienced franchise brand will have steps in place to streamline the process and give you the training and resources you need.

#3 Get Personal

As you research opportunities, don’t be afraid to get personal! Ask lots of questions to learn everything you can about the opportunity. It is just as important that you answer any questions honestly when you are talking to the franchisor. Remember that they are as interested in getting to know you as you are in getting to know them. A franchise is a serious commitment, requiring an investment of both your time and money, so get personal to ensure that the brand you are interested in is a good fit.

#4 Remember That You Are the Face of the Brand

As a franchise owner, you will have constant backup from the company as you use its logos, products, and marketing resources. One of the advantages of investing in an apparel franchise is the name recognition that comes with a national brand. Even better, franchisors have marketing expertise that they use to draw attention to each of their locations, which helps you draw in customers.

In order to make the most of these marketing resources, you and your employees to present a good face for the brand. Provide outstanding service and take care of your customers’ needs to maximize your business. Ultimately, you define the customer experience, so take pride in giving your customers outstanding service.

Apricot Lane Boutique is an apparel franchise with a lot of growth opportunities right now. Learn more about our industry and our brand to see what we have to offer!

  • May 12, 2017
  • Blog
franchise boutique creativity

3 Ways to Let Your Creativity Shine as a Franchisee

As a creative person, you are excited about the prospect being a franchise owner. And what’s not to be excited about? You get to call the shots, take charge of your future, and enjoy the independence of being the boss, all with the support of an experienced brand.

Sometimes people who are considering franchising worry that they won’t be able to express their creativity because everything is already determined by the franchisor. That is simply not true! Here are 3 ways to let your creativity shine as a franchisee.

#1 Choose a Creative Franchise Boutique Brand

First things first: When you choose a brand to invest in, make sure to select a brand that is already creative or in a creative industry. Fashion, for example, is a way that many people express themselves, so choosing a brand in the fashion industry already sets you up to be creative. A franchise boutique is a great option to use clothing and fashion to express your creativity.

For example, a franchise boutique that lets you make key product decisions also lets you express your creativity. Choosing inventory and creating displays showcase your talents and personality. The best part? As a franchise owner, you will have the freedom to make these decisions! Compare this with working in a traditional retail store, where a corporate office chooses merchandise, sends it to you, and creates displays that you have to follow.

#2 Find a Brand That Listens to You

All too often, franchisors pay little personal attention to their franchisees. Either because the brand is too big or because they don’t care, these companies do not make the time to listen to their franchisees. Before you sign on the dotted line, make sure that you have chosen a brand that listens to its franchisees.

A brand can show you that it cares in a variety of ways. Meeting with high ranking members of the team shows that the brand prioritizes franchisees. You should also be given every opportunity to ask questions and learn about what makes the company tick, so that you can make an educated decision on your investment. They should be concerned about finding a good fit with all their franchisees.

Invest in a brand that proves that it is ready to listen to you. A brand that listens to its franchisees is more open to your creative ideas.

#3 Think About Your Customers

As the owner of your franchise, you know your customers better than anyone. As you get to know your customers, cater to them in creative ways to keep your business profitable. The list of rules and operational best practices were designed by the home office to make your franchise run smoothly, so these always need to be taken into account. But you will be surprised at the unique ways you can care for your customers.

Here are a few ideas to cater a franchise boutique to your local market:

  • Consider the climate and seasons
  • Hold an event
  • Get active on social media
  • Partner with other local businesses

These are all things that consumers love to see in local businesses. Being active with your customers and community helps you build a valuable rapport with them.

Apricot Lane is a franchise boutique that believes in letting our franchisees express themselves. Creativity is key in the Apricot Lane franchise family, so join us and let your creativity shine.

  • May 5, 2017
  • Blog

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