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Monthly Archives: September 2017

clothing franchise parent child team

Parent-Child Franchise Teams Combining Skills to Succeed

When parents and children work together they have a unique dynamic that can have a huge influence on their success. Combining skills and resources to own a clothing franchise is part of an increasing trend of parents and children investing together. These investments allow you to capitalize on some of the major benefits of franchising, including:

  • Easy to follow systems
  • Independence of business ownership
  • Advantages of a brand name
  • Proven systems
  • Training and ongoing support

In addition to these benefits, parent-child teams have distinct advantages when they go into business together. The following are some of the strengths that come from investing in your child.

Communication

Unique ability to communicate well because of existing relationship

Tip: Learning to communicate as business partners means changing ideas about authority

Learning from each other—generational differences can be a benefit in many ways; parent has experience, child has new knowledge

Working with someone you are very close to comes with a serious communication advantage. Whether you are working as equal partners in the business, the parent is the financial backer, or anything in between, the ability to communicate openly and honestly is crucial.

An important facet of communication is learning from each other. The unique dynamic of a parent-child relationship allows for the two of you to learn from each other’s different experiences and perspectives. The generational differences are a benefit in this way, because the parent has more career experience while the child has new ideas and knowledge.

Tip: Learning to communicate as business partners and not as parents and children may mean changing some of the authority dynamics in the relationship. It is important to decide roles and responsibilities from the outset to keep these challenges to a minimum.

Division of Labor

Before you invest in a clothing franchise together, sit down together to decide exactly how you plan to divide the responsibilities. Some parent-child teams work together as equal partners, while others teams have the parent provide the financial investment and the child put in the time and work to make it succeed. Whatever works best for your situation, make sure that both parties know their roles so neither of you are stepping on toes.

It is important to be specific when you divide roles. Making these decisions ahead of time will help you avoid or resolve conflict down the line.

Clothing Franchise Investment

An investment in a franchise requires both money and time, and many people who wish to own a business are short on one or the other. That’s why the parent-child team can be so strong. The parent typically has the capital to invest, but is lacking the time to put into building a business. The child, who doesn’t have the funds to invest in something, is passionate about working hard to see their dreams come true. This combination allows for each party to invest what they have to offer—money or time—to help the franchise thrive.

Taking the opportunity to invest with your parent or child will certainly have its challenges, but the benefits of this type of working relationship are significant. Clothing franchise opportunities like Apricot Lane work especially well with parent and child teams who are committed to working hard and harnessing their passions.

Do you have what it takes to be an Apricot Lane franchisee? Learn more about our brand to find out!

  • September 27, 2017
  • Blog
boutique franchise training

The 4 Key Things We Cover in Boutique Franchise Training

At Apricot Lane, we take pride in the system we have created that empowers our franchise owners to run their businesses with confidence. Key to that system is our boutique franchise training program, which includes at-home, in-class, and on-site learning. The training covers a broad range of topics, and it is designed to fully prepare you to operate your Apricot Lane franchise.

Check out the six key things that we cover in our training.

Boutique Franchise Inventory

It goes without saying that your inventory is the crucial factor that will keep your store going. Apricot Lane is a unique franchise because we give our franchisees freedom to choose styles to sell, where other clothing stores receive shipments determined by a corporate office. Because you are in charge of buying your products—following the guidelines provided by us—we spend time in training going over best practices and tips. During your classroom training at our headquarters in California, we will even take a field trip to the Los Angeles fashion district where you will meet our buyer and gain a first-hand understanding of the process.

Once you have a handle on the buying process, we will also teach you about managing your inventory properly. Keeping your store full, watching the styles your customers love, and moving the inventory you bring in are critical to the success of your store. During training, you will learn about how to do this with the help of our inventory management software.

Visual Merchandising

The way you display your merchandise has a real impact on the customer experience and your ability to sell the styles you choose. We have a visual merchandising specialist on staff who works closely with our franchisees as they open their stores. You will learn directly from her how to merchandise items to create beautiful displays that customers love, encouraging them to buy.

Store Management

As the owner of a boutique franchise, you will need to be able to manage your store. That means handling schedules, hiring and training employees, managing the back office, and so much more. Lucky for you, we have software and tools to make all of these things simpler for you. Our company intranet is full of resources that help you with everything from training to troubleshooting. In addition, we partner with a bookkeeping company that manages your books for you, freeing up your time to spend on other issues.

Marketing

Attracting customers to your store requires a multi-faceted approach to marketing on local channels and beyond. We are marketing experts, and we devote a lot of time in training to teach you some of the strategies we use to draw customers to your store. In addition, we have ongoing marketing resources that will assist you in your local efforts, so there is no need to worry if you are not a marketing expert.

The Apricot Lane franchise opportunity is unique in every way: We give our customers the training to empower them to make smart decisions for their stores. Download our guide to learn about the Apricot Lane Franchise Opportunity by the Numbers.

  • September 20, 2017
  • Blog
apricot lane franchise training

On the Hunt for the Best Franchise to Open? 3 Things to Look For

Starting the journey of investing in a franchise and becoming your own boss marks an exciting time of change in your life. Choosing the best franchise to open can be tough, and there are so many opportunities out there that it might be hard to know where to begin. Here are three things to look for as you are looking for franchise opportunities worth investing in.

Things to Look for in the Best Franchise to Open

#1: A Good Fit

If you want to be able to enjoy owning your business and being an entrepreneur, you’ll want to invest in a franchise that is a good fit for you. Ask yourself some questions and answer them honestly to figure out exactly what you want out of a business. Here are some questions to get you started:

  • What are your goals, and how will owning a franchise help you achieve them? Owning a business can be a great step in your career, so make sure you know the direction you want to take before you invest.
  • Do you want to be able to grow your wealth? Spend more time at home? Focus on a variety of investments? Have weekends off? Knowing what you want in your home life is just as important as knowing what you want in your career.
  • What are you interested in? While it is true that you can invest in a franchise that doesn’t fit your specific interests (for example, even if you don’t care for fashion you can still succeed with a clothing franchise), your interests might be able to point you toward a good investment.
  • What skills do you have that will help you as a franchisee? Even if you have never owned a business before, it is likely that you have skills that will work well if you choose the right franchise.
  • Are you lacking any skills that might come in handy as a business owner? It is important to be honest with yourself as you assess your skillset so that you can find a franchise that offers adequate training and resources to prepare you for ownership.

#2: The Right Number

It goes without saying that one of the most important factors in your decision to invest in a franchise is the total investment. Before you start looking, take a close look at your financial situation to decide how much you can invest in a business. The great news is that there are franchise opportunities at pretty much every price point, so finding one within the scope of your investment ability is no problem.

#3: Corporate Staff

The best franchise to open has an outstanding corporate staff that cares about its people, including franchisees. Look for a franchise with an excellent training program, ongoing support, and resources to help you build up your business. An excellent corporate staff is easy to work with, available when you need assistance, and willing to help you solve problems or form ideas.

But more than that, you want to work with a network that focuses on something bigger. A franchise that encourages its owners to engage in philanthropy and give back to their communities and causes that matter is the best franchise to open.

On your search for the right franchise opportunity for you, there is a lot to consider. Start with these three points, and see what you can find to fit your goals. Apricot Lane Boutique is looking for new franchise owners in territories all over the nation. You can learn more about our outstanding franchise opportunity by visiting our website.

  • September 13, 2017
  • Blog
starting a franchise resources

4 Apricot Lane Resources Designed to Make Starting a Franchise Easy

Apricot Lane’s 25 years of experience equips us to help our franchisees get off on the right foot. Starting a franchise is a lot of work, but Apricot Lane has the resources that make the process go a little bit more smoothly. Check out four of these resources below.

Resources for Starting a Franchise

Location

It all starts with finding the right location. In the retail world, location is everything, so we take this process very seriously. First, our corporate real estate team searches for suitable locations in your market, scheduling appointments to visit the most promising ones. Next, a senior member of our franchising team flies out to you to spend the day touring sites and getting to know you. Finally, once we have chosen the right site, we start the buildout and design process with the help of our construction management specialist.

Hands-On Support

At Apricot Lane, we know that our franchisees are the most important asset we have, so we strive to provide hands-on support to help each owner reach their full potential. During the construction phase, we will schedule weekly calls with you to make sure that you are on the right path. After that, we are always available on Facetime, so if you need help or inspiration, we are just a phone call away. On top of everything else, we will conduct site visits any time at your request, so you can always count on us.

Merchandise Plan

As a retail clothing franchise, one of your top priorities is to manage your merchandise in such a way that helps you sell it. Before you open for business, we help you get started with your inventory. We set you up with a sample inventory, as well as some guidelines for the types of things you will sell in your store. Beyond that, you have the freedom to choose styles that your customers will love.

There is more to managing your merchandise than simply bringing in inventory that your customers want to buy, although that is very important. You also need to put thought into the appearance of your visual displays, which is why we have an excellent merchandising manual. Even better, we have a staff visual merchandiser who is always available on Facetime to help you make your displays beautiful.

Technology

Nothing makes starting a franchise easier than technology, and Apricot Lane uses some of the top technology available. Here are some of our technology highlights:

  • Customer Service Module—Train your employees on our customer service best practices and policies with our videos and virtual development guides. The customer service module makes it easy to learn the best way to reach your customers.
  • Cambeo—Our private intranet is operated by Cambeo Group and it keeps a lot of our valuable information safe for franchisees to access. Whether you are looking for customer surveys, staff assessments, or our operations manuals, Cambeo makes it easy to access these important documents.

Choosing to invest in Apricot Lane is choosing to invest in a strong brand with the expertise to help you build a thriving business. If you’re ready to get started, get in touch with us today!

  • September 6, 2017
  • Blog

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