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Monthly Archives: March 2018

Apricot Lane franchise opportunity

Why Choose an Apricot Lane Franchise Opportunity Over Other Franchises?

If you’re considering opening a clothing franchise, you already know that there are several options out there. After all, the fashion industry is booming, and there is no shortage of opportunities. Apricot Lane is committed to staying out from the crowd, which is why we’ve established our niche in the fast fashion industry, making it our mission to bring the hottest new styles and trends to shelves. Modern consumers don’t want to pay the hefty price tags of luxury brands, and they don’t want to wait for the “Spring Line” to get the latest styles; they want the trendiest runway fashion the moment they see it on TV, at an affordable price. That’s where we come in. Apricot Lane is unique in our commitment to empower our customers through the newest styles, and to offer them quickly and affordably to a broad audience.

The Fast Fashion Niche

One of our distinct advantages over other franchises, and what makes us truly unique, is our dedication to fast fashion. Traditional fashion retail brands, particularly high-end luxury brands, have been suffering due to their inability to provide the latest trends at an affordable price. Consumers want the hottest clothes as soon as they appear on the runway, so it’s no surprise that the fast fashion industry has grown 21% over the past three years, and is expected to grow an additional 5.9% per year for the next three. The fashion industry is huge, and it’s easy to get lost in it. But if you’re looking for a profitable niche within our booming industry, the recent explosion of fast fashion makes an Apricot Lane franchise opportunity the ideal new business.

Our Micro-Season Model

While Spring, Summer, Winter, and Fall lines have been industry standard for many years, modern consumers are more impatient, and don’t want to wait a whole quarter for the newest styles. Our micro-season model operates with no offseason. Once the newest styles are released by the designer, we see no reason why we can’t bring those styles to our customers right away. With our ever-rotating and changing selection of new apparel, there is always a reason to buying, to keep visiting our stores to stay up-to-date, and keep from falling behind the fashion curve. This solid base of loyal, repeat customers makes the Apricot Lane franchise opportunity unique.

A Seasoned Brand for Your Apricot Lane Franchise Opportunity

What really drives a wedge between Apricot Lane and our competitors is our long history of excellence. For 26 years, we have had immense success in the fast fashion space, and have been ranked on Entrepreneur Magazine’s list of top 500 franchises every year from 2009 to 2017. Since our inception, we have continued to perfect our franchise model, to ensure that new franchisees can expect a smooth process. This includes everything from training to our extensive support system.

If you identify with our mission, and are excited to begin a new career with one of the leaders in the fast fashion space, reach out to us today to kickstart your Apricot Lane franchise opportunity.

  • March 28, 2018
  • Blog
garment franchise owner

Garment Franchise Costs Every Apricot Lane Franchisee Should Know About

Understanding the startup costs of a franchise are perhaps the most crucial element in deciding whether or not to pursue a career in garment franchise ownership. There are several costs to take into account, including the franchise fee, royalty payments, and shared development and advertising funds. At Apricot Lane, we’re big believers in the idea that a franchise is an investment, not an expense, and that our thriving, profitable industry offsets the cost of investing in one of our stores. If you’re considering starting a garment franchise, here’s what you should know about the financial investment.

Startup Costs of a Garment Franchise

The first thing you should know about an investment in our garment franchise is what is required for startup costs. That’s why we’ve tried to outline as clearly as possible where your money is going, and what your investment gets you. Our initial franchise fee is $34,500, with a bi-monthly royalty payment of 5.5% gross revenue, and an advertising development fund contribution of 1%. This contribution is pooled among all our franchisees, and is earmarked for your advertising and marketing needs. We estimate that the typical total investment made by our franchisees hovers around $225,000.To afford the investment, you might explore financing. To finance an Apricot Lane franchise, you’ll need a minimum of $75,000 in cash or liquid assets, as well as the collateral to apply against the remainder of a loan. Although we do not provide in-house financing, we are happy to refer you to one of our preferred lenders.

To afford the investment, you might explore financing. To finance an Apricot Lane franchise, you’ll need a minimum of $75,000 in cash or liquid assets, as well as the collateral to apply against the remainder of a loan. Although we do not provide in-house financing, we are happy to refer you to one of our preferred lenders.

Location Options

It’s a great time to join our team, with many opportunities available across the U.S. We make choosing a location easy, and even physically meet you in your market to help you choose your location. Another option, which makes for a speedy opening, is purchasing a turnkey location. You should be prepared to meet the minimum financial requirements based on the purchase and sale agreement for that location. In order to obtain a full package on the resale you will be asked to complete an application, a non-disclosure agreement, and review our Franchise Disclosure Document package.

Industry Strength

It can be daunting looking at the investment costs associated with owning a garment franchise, but considering the strength of our industry, we believe it’s a strong investment opportunity. The clothing industry is among the strongest and most consistent in the world, with the industry expected to grow by as much as 17.2% by 2020.

We are also fortunate to be well-positioned within the fast fashion niche. Although the fashion industry as a whole has seen significant growth, the fast fashion industry, in particular, has grown 21% over the past three years, and is expected to grow an additional 5.9% per year for the next three.

Garment franchises like Apricot Lane understand that consumers these days want the hottest clothes as soon as they appear on the runway, so it’s no surprise that our space is growing incredibly quick, especially compared to the luxury market. Prospective franchisees should feel confident in the strength of the industry they are entering, and in the potential for that industry to continue to grow.

If investing in an Apricot Lane franchise sounds like the right career move for you, reach out to us today for more information.

  • March 21, 2018
  • Blog
apparel franchise

Is an Apricot Lane Franchise Clothing Boutique Right for You? 4 Things We Look For

If you’re reading this blog, that means you’re already demonstrating one of the key qualities we look for in franchisees: doing your due diligence and taking initiative. While franchising is an attractive prospect for many entrepreneurs, not everyone is cut out for it. Prior experience in the fast fashion industry isn’t necessary to run a successful franchise clothing boutique, but there certainly are personal traits we look for in potential franchisees. To have the highest chance of success in our industry, you should be comfortable following our proven business model, have a real enthusiasm for fashion, be an excellent communicator, and be excited about staying abreast of industry trends and styles.

Following Our Franchise Clothing Boutique Business Model

The best part of starting your own franchise clothing boutique is being able to jump right into our proven business model. This includes a thorough training system, location scouting, hiring assistance, marketing materials, and operations procedures designed to assist you once your doors open. We have invested a great deal of time and testing into this model; it’s important that our franchisees appreciate our expertise, and trust that our procedures are in place for their own benefit.

Passion for the Industry

While it might sound obvious, before signing on as a franchisee you should have a genuine passion for the fashion industry. Not only should you have an awareness of the latest trends and styles, but also a keen eye for style, but also an interest in runway looks, and conceptualizing how they could be displayed in your store. One of our chief goals is empowering women to look their best, and feel beautiful when they leave our stores, and our franchises should share this mindset as well.

Communication

With any new business, especially a franchise clothing boutique, practicing good communication skills is essential. You’ll need to develop a strong rapport with customers, vendors, and your community, and communicate your vision to employees. Creating dialogues with customers is crucial to fostering loyalty, and ultimately to running a smooth, transparent franchise.

Willingness to Learn

Following our franchise model is important, but it’s equally important to take responsibility for learning about new trends and styles, and innovating wherever you can. You’ll need to be constantly on the lookout for fashion trends that you’d like to feature in your store. As for support, we want our franchisees to know when to ask for help. We offer bookkeeping services, an in-house ad agency, staffing assistance, and more. We don’t expect our franchisees to have all the answers, but we do expect them to take initiative, and utilize our support infrastructure.

If you think you have the qualities we’re looking for in an Apricot Lane franchisee, and are ready to open your own fashion clothing boutique, get in touch with us today to learn more about the opportunity.

  • March 14, 2018
  • Blog
shopping

The Rise of Fast Fashion and Apricot Lane Boutique Clothing Franchises

Boutique clothing franchises are a unique corner of our industry, but in recent years they have become the trendiest, most desirable market to enter. This is largely owed to the rise of fast fashion—the sale of the hottest new styles straight off the runway, in limited quantities, without conforming to the traditional seasonal model. Business owners love fast fashion because, compared to corporate retail, they have more direct control over what is bought, sold, and displayed in their store. The beauty of owning a boutique clothing franchise is the sense of agency it gives you; to really promote your own style preferences, and constantly stay on top of the latest trends with new, exciting looks. If this sounds exciting, then fast fashion might be the perfect fit for you.

The Fast Fashion Industry

Traditional fashion retail brands have been on the decline in recent years, whereas boutique, fast fashion retailers like Apricot Lane have filled a huge gap in the market. Consumers are sick of waiting for seasonal collections, and prefer the newest styles as soon as they hit the runway. Given this constant thirst for new trends, it’s no surprise that the fast fashion industry has grown 21% over the past three years, and is expected to grow an additional 5.91% per year for the next three. Especially compared to the luxury market, our space is growing at an incredible clip, and now really is the perfect time to enter the fashion industry with a boutique clothing franchise.

The Newest Trends

The most attractive aspect of fast fashion is its ability to always deliver the most current styles, and make them accessible and affordable to those who might not consider themselves particularly fashion-conscious. Typically, shoppers who wish to stay current in the traditional fashion industry have to empty their bank accounts for luxury brands, but the rise of fast fashion makes it affordable to look your best. By specializing in items that are aesthetically similar to luxury brands, fast fashion retailers reach a much wider consumer-base.

The Benefits of Limited Stock

Traditionally, the fashion industry has relied on the four-season model: Spring, Summer, Winter, and Fall. While this has been standard in the fashion industry for many years, we think it’s time for a change. Apricot Lane utilizes the 52 “micro-season” model, which operates under the philosophy that there really is no offseason. Consumers want the hottest trends right away, and with our constantly rotating and changing selection of new apparel, there is always a reason for our customers to stay up-to-date and visit our boutique clothing franchise locations. Fast fashion allows people to stay connected to the latest trends, and with limited stock available for each run, customers understand the urgency to buy.

If you want to take advantage of the thriving fast fashion industry by opening a boutique clothing franchise, reach out to Apricot Lane today.

  • March 7, 2018
  • Blog

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