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Monthly Archives: April 2018

clothing boutique franchise

3 Things to Expect When Opening a Clothing Boutique Franchise

If you’ve never owned a franchise before, it can be difficult to know exactly what to expect and how to plan for your future. It’s important to us that our franchisees completely understand what they’re signing up for. This includes all the benefits of the Apricot Lane brand, the resources we provide, and the state of the fast fashion industry. When you open a new clothing boutique franchise, you want to be fully prepared for the process ahead of you, and be well-equipped to handle any obstacles that come your way.

A Proven Model

As with any business venture, you want to make sure you’re investing in a model that works. Our 26 years of franchise experience and success should reassure prospective franchisees that Apricot Lane is an established, proven brand that was established in 2007. We have been ranked on Entrepreneur Magazine’s list of top 500 franchises ever year from 2009 to 2017, and have been in the process of perfecting our franchise model since our inception. We want new franchisees to expect a smooth transitional process upon joining us.

We value your investment as much as you do, and we want to see it put to good use. Our startup costs cover all training and support from our franchise team, the use of our brand name, access to buyers, and our in-house marketing team. In the name of complete preparedness, we want you to have all the tools you need to be successful from the day you open your doors.

Industry Growth and Security

New franchisees should be reassured by the current state of the fast fashion retail space. Apricot Lane and other fast fashion retailers are filling a key gap in the market, featuring the trendiest clothes as soon as they appear on the runway, so the timing couldn’t be better to open your own clothing boutique franchise.

By 2020, the clothing industry is expected to grow by as much as 17.2%. In 2013 women’s apparel sales were a staggering $116.4 billion, and that number is only projected to get larger. The fast fashion industry, in particular, has grown 21% over the past three years and is expected to grow an additional 5.9% per year for the next three. Prospective franchisees should aim to enter an industry at its peak when opportunities are plentiful, and with the recent explosion of fast fashion, this is the perfect time to pursue a clothing boutique franchise opportunity.

Training and Support for Your Clothing Boutique Franchise

Regardless of your background or professional experience, it’s natural to feel like you lack the know-how to open your own clothing boutique franchise. We understand that whether you’re jumping into the fast fashion industry from a corporate job or a different industry, it can be a daunting process filled with many question marks. That’s why we’ve developed an extensive training program to ensure that our franchisees are ready to open their doors on day one.

We start by offering 40 hours of virtual home training, as well as classroom training at our headquarters in the Sacramento Valley. These classes cover a wide range of topics, from store management and customer service to marketing and inventory management. We’ll also take you on a field trip to the LA fashion district. Once your store site is established and you’re gearing up for opening day, we’ll give you on-site training in displays, sales systems, and staff training. And the support doesn’t stop there! For the first 120 days, your boutique is open to the public, we will continue to track your operations, check in regularly, and provide ongoing assistance with the ongoing assurance that we’re just a phone call away.

If you’re ready to take the plunge into the fast fashion industry with your own clothing boutique franchise, reach out to us today to get started.

  • April 28, 2018
  • Blog
Apricot Lane franchise locaiton

What You Need to Know About Choosing Your Apricot Lane Franchise Territory

As a new franchisee, one of the most important questions you can ask is: “where do I open my business?” It’s not always easy to answer this question, and it can sometimes seem outright daunting. With over 26 years in the franchising business, Apricot Lane is always looking to establish a presence in new territories, and we have a team in place to help you navigate the early stages of location selection. When you decide to open an Apricot Lane franchise, we want it to be a smooth, successful startup process no matter where you live. However, there are a few key factors to consider to be sure you’re setting up shop in the perfect location.

Apricot Lane Franchise Location Cost

Cost is the first consideration that comes to mind for most franchisees. While a natural inclination might be to save money by renting in a less-expensive, less-trafficked area, there are still many financial factors to consider before leasing a space. These include property rental fees, real-estate taxes, landlord insurance, and any clauses that may require you to pay for common area maintenance. Luckily, we’re here to help guide you through this process. Our Apricot Lane franchise team will work with you to help negotiate a fair deal and to identify any available means of financial assistance that you may qualify for. While this is ultimately your business, keep in mind that Apricot Lane’s strong network of support and resources is always on-hand to assist you every step of the way.

The Market

The first thing you’ll look at when choosing a location is, of course, the territory itself. It’s imperative to keep your target demographic in mind, as well as the competitive landscape. While most cities will be a good fit for a boutique clothing franchise, you should be sure to select a location that isn’t already oversaturated with fashion retailers of a similar niche. Luckily, Apricot Lane is here to help guide you through this process. Our team will research location opportunities, and send our real estate ambassador or Founder to your proposed site for scheduled appointments with leasing representatives – on OUR dime and BEFORE we consider awarding a franchise. That’s how important selecting the right location and franchisee is to us! We want you to feel supported in this process every step of the way.

Convenience

For many franchisees, it might make sense to be based in a mall, or a heavily-trafficked thoroughfare. These yield the most exposure therefore usually attract the most customers. However, we understand that prime real estate also comes with a hefty price tag. We encourage franchisees to get creative with location selection. It’s entirely possible to still run a successful Apricot Lane franchise while being based in a less central area; that’s where our marketing resources come into play. We provide pre-approved marketing campaigns with everything you need to get and keep your customers while creating brand awareness of your franchise, no matter where you’re based. Franchisees with a sound marketing strategy, and who take full advantage of our resources, should feel confident in their business no matter the location.

If you’re ready to take the exciting step toward franchise ownership with your own Apricot Lane franchise, reach out to us today to get started.

  • April 18, 2018
  • Blog
boutique clothing franchise

Make Your Goal a Reality: Own Your Very Own Boutique Clothing Franchise

When you decide to be your own boss and embark on the long road toward franchise ownership, the prospect can be daunting. There are many factors that go into choosing the right franchise, learning the market, and ultimately starting the franchising process. With an Apricot Lane boutique clothing franchise, however, we make that process as smooth as possible. Our franchises are a proven, turnkey investment with built-in brand awareness, and a comprehensive support and training infrastructure. We want to make it as easy as possible for prospective franchisees to transition into owning a boutique clothing franchise, so we’ve developed a step-by-step process to guide them through the process.

A Smooth Process

Before we officially welcome a new franchisee into the Apricot Lane family, we want to make sure our candidates are fully informed with all the details they need to make a decision. We’ll arrange an introductory call between you and our Franchise Development Ambassador who will not only break down the investment costs but also give you a general overview of how our stores operate, including the training and support resources available to you. This stage can be highly informative, especially for those taking the leap from a corporate job and who are used to a familiar corporate infrastructure. We aim to illuminate the new territory of boutique clothing franchising so that you have a clear view of the road ahead.

Following the call, we will send you a series of informational emails to supplement the conversation. These emails are designed to strengthen your understanding of the fast fashion industry, and how we operate here at Apricot Lane. A few of the included topics are training, location selection, bookkeeping, hiring procedures, visual merchandising, ongoing field support, continuing education (annual conference, webinars, etc.), our in-house advertising agency, and more.

Our Boutique Clothing Franchise Support Network

Even if you’ve worked in the fashion industry before, it’s common to be afraid that you lack the necessary experience to open your own clothing boutique franchise. Luckily, Apricot Lane doesn’t expect you to be a franchise expert. That’s why we have an extensive training program in place to ensure that our franchisees open their doors with confidence. We offer 40 hours of virtual home training, including an educational course in using our inventory management software. We also offer classroom training at our headquarters in the Sacramento Valley, covering store management, customer service, marketing and inventory management, and a field trip to the LA fashion district. Once you’ve settled on a location and are making final preparations for your grand opening, our team will conduct on-location training, designed to assist you with displays, sales systems, and staff training in your store.

But the training and support doesn’t end there! During the first 120 days, your boutique clothing franchise is open to the public, we will track your operations, check in regularly, and provide ongoing assistance. And whether you’re a new franchisee or have been with us for awhile, remember that our support team is always just a phone call away!

To finally take the first steps toward achieving your business-ownership goals, get in touch with us today.

  • April 12, 2018
  • Blog
clothing store franchises

Our Clothing Store Franchises Stand Out From the Competition! Here’s Why

If you’re interested in owning your own clothing store franchise, you’ve probably done some research and considered several options. Because the fashion industry is thriving right now, there are no shortage of franchises to choose from. Apricot Lane, however, is unique in its mission to bring the hottest new styles and trends to shelves as quickly as possible. We’ve carved out a niche in the fast fashion industry, and have been enjoying success for 26 years. We understand that consumers want the trendiest runway styles the moment they see them on TV, without paying the hefty price tags luxury brands are famous for. That’s where Apricot Lane comes in. Our mission is to empower our customers through the newest, most cutting-edge styles, and be the go-to franchise for bringing the hottest trends to shelves quickly and affordably.

The Fast Fashion Niche for Clothing Store Franchises

One of our defining attributes that separates us from other clothing store franchises is our commitment to the fast fashion space. Traditional fashion retail brands, particularly in the high-end luxury market, have been on the decline due to their inability to provide the latest trends at an affordable price. Consumers want the newest styles as soon as they appear on the runway, so it’s no surprise that the fast fashion industry has grown 21% over the past three years, and is expected to grow an additional 5.91% per year for the next three. Our unique brand of fast fashion means offering a broad selection of merchandise with extremely limited stock, making every trip to our store an exciting experience for consumers eager to get their hands on the latest styles before they disappear from the shelves.

We also empower our franchisees to be highly independent in their buying decisions, giving them truly unparalleled flexibility that allows them to forge closer relationships with customers. A key aspect of this flexibility is giving franchisees the opportunity to take ownership of their e-commerce, featuring an assortment of products that speak to their particular vision. Fostering our franchisee community through daily intranet social chats, monthly conference calls, annual conferences, and more, is essential to keeping our franchisees connected, encouraged, and supported.

A Seasoned Brand

What really sets Apricot Lane apart from other clothing store franchises is our track record of excellence and our commitment to a high level of quality and customer service. With 26 years of franchising experience combined with launching Apricot Lane in 2007, we have had immense success in the fast fashion space. Every year from 2009 to 2017 we have been ranked on Entrepreneur Magazine’s list of top 500 franchises, and have continued to hone and tweak our franchise model since our inception. The result is a smooth, informative training process, and an extensive support system ready to assist franchisees with any obstacles they may encounter.

The Micro-Season Model

Gone are the days of the four-season Spring, Summer, Winter, and Fall model. Seasonal fashion lines have been industry standard for many years, but recent trends have shown that consumers are impatient, and not necessarily inclined to wait a whole quarter for the newest style. With our micro-season model, there is no offseason. Customers want the hottest trends within two weeks of their release by the designer, and Apricot Lane is determined to dive it to them, at an affordable price. With our ever-rotating selection of new apparel, there is always a reason to keep visiting the store for new styles, and stay up-to-date with the newest trends. 

If you’re excited by Apricot Lane’s unique position in the fast fashion space and are eager to start your own clothing store franchise, launch your career with us today.

  • April 4, 2018
  • Blog

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