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Monthly Archives: July 2018

clothing franchise

History of the Apricot Lane Boutique Franchise Brand

The clothing franchise industry is booming, and Apricot Lane is a leader in the sector. For years, we’ve been helping our franchisees deliver straight-from-the-runway styles to the customers who want them. Our stores help to fill an important need by providing of-the-moment fashions at a reasonable price, making hot trends accessible to consumers. However, we aren’t just filling a valuable need among customers – we’re also proud to have established ourselves as a trustworthy and time-tested franchisor. Let’s learn more about the history of the Apricot Lane franchise brand.

Where We Started as a Clothing Franchise

Apricot Lane started in 1991 as a small gift shop in California. Since that time, our business has expanded to over 75 locations nationwide. One of the reasons for our brand’s rapid growth is the support we offer our franchisees. Since we first got into the franchising business, it’s been important to us to provide franchisees with a great way to run their own fashion-industry business. That’s why our corporate team takes care of many of the tasks that independent business owners are often left to do themselves. Whether it’s doing research on the latest trends or developing highly-effective marketing plans, our franchisees love that they can count on us to provide them with valuable support.

Our Wide Selection Helps Franchisees Stand Out

An important thing to understand about the Apricot Lane franchise brand is that we offer a wide selection of products for our franchisees to choose from. We’re constantly conducting research on the latest styles, and virtually every week we have something new to offer. Our franchisees can browse our selection of merchandise and stock their stores with the styles they believe will be popular in their area. Many franchise brands only offer a narrow selection of products, leaving franchisees to offer the same inventory as other franchise locations. Thanks to our comprehensive selection of merchandise, our franchisees can ensure that their Apricot Lane location stands out from the rest.

If a clothing franchise sounds like the perfect next step for you, contact us today to learn how you can get started on this exciting journey.

  • July 25, 2018
  • Blog
clothing franchise business opportunities

Leave Your Competitors in the Dust: Why Opening an Apricot Lane Franchise Is a Great Opportunity

If you’ve been researching clothing franchise business opportunities, chances are you’ve already realized that there are many options to choose from. There are several advantages to opening a clothing franchise rather than an independent business. The support and training you’ll enjoy have the potential to make franchising a much simpler investment than starting a new business from scratch. Still, there are important differences between franchisors. Apricot Lane has been in business since 1991, and we believe we’ve developed a solid and appealing franchise model. Let’s take a closer look at a few of the reasons why we stand out among clothing franchise business opportunities.

Styles Straight from the Runway to Your Store

When Apricot Lane says fast fashion, we mean fast. We’re constantly keeping an eye on fashion shows, and work to get the latest trends into our franchisees shops as soon as possible. Every week we develop a new selection of inventory for our franchisees to choose from. Using our streamlined system, franchisees can browse the newest offerings and decide for themselves what they’d like to offer in their shops. With new inventory coming in every week, customers know that they can always rely on Apricot Lane to find something trendy and fun.

Support in Every Stage for Clothing Franchise Opportunities

No matter what stage your Apricot Lane boutique is in (pre-opening or well-established), we’ve developed a host of resources to support you throughout your journey. Your investment will cover everything you’ll need to get your boutique up and running, including training in our highly-effective systems. We’ll provide you with the technology you need to utilize our digital resources, including ongoing training programs and bookkeeping software. You’ll also be able to manage things like ordering merchandise through our online portals, making it easier than ever to keep your store stocked with the latest fashions.

Furthermore, you’ll enjoy comprehensive opening support, like location selection and help building out your store. We’ll also help you to generate a buzz in your community, using social media and other marketing channels to spread the word about your new Apricot Lane boutique.

Other franchisors are content to offer a cursory training and technical assistance, but Apricot Lane strives to go above and beyond.

In-House Expertise at Your Disposal

Apricot Lane is proud to work with an exceptional corporate team. While other franchises often rely on external consulting and marketing advisors, Apricot Lane employs a strong in-house team of experts. Whether it’s fashion and merchandising pros, graphic designers, or franchising managers, we employ a strong team that’s dedicated to supporting our franchisees as they grow their stores. No matter what your unique needs are as you’re building your business, our experts have the experience and training to provide you with the feedback and resources you need.

These are just a few of the reasons that Apricot Lane is unique among clothing franchise business opportunities. Contact us today to learn more about the ways we support our franchisees!

  • July 18, 2018
  • Blog
women’s fashion franchise

3 Reasons Our Customers Love Apricot Lane

Apricot Lane is a winning women’s fashion franchise! Since 1991, we’ve established a reputation for ourselves as a high-quality retailer that customers can rely on to stay on top of the latest fashion trends. Their loyalty and our strong reputation make us a great choice for potential investors who are looking to break into the fast fashion industry. In this entry, you’ll learn more about some of the reasons that our customers love shopping with us.

New, New, New!

One of the most exciting parts of the Apricot Lane business model is that our inventory is updated all the time. Every week our franchisees can look forward to updated offerings, keeping their stores on the cutting-edge. Our corporate team closely monitors fashion shows, and our fast production times allow styles to hit stores while demand is still hot. Because of this quick turnaround time, customers know they can stop into an Apricot Lane boutique every week and look forward to finding something new. This helps keep the shopping experience fresh and enjoyable, making Apricot Lane a favorite women’s fashion franchise.

Best of all, Apricot Lane allows our customers to access designer-inspired styles without the hefty price tag. Because of our relationships with vendors, we can offer exciting styles to our customers at a far lower price than they’d pay in a department store. This balance of fashion and affordability positions Apricot Lane to be a favorite of chic women everywhere.

Along these lines, we’re proud to provide quality pieces hand-selected by experts. Our buyers frequently attend trade shows and have established relationships with vendors in the Los Angeles Fashion District. Their expertise ensures that every piece we offer in our boutiques is on-trend and of-the-moment.

Convenient Locations for a Women’s Fashion Franchise

As any entrepreneur knows, finding the perfect location for a new business is key. At Apricot Lane, we help our franchisees find just the right location based on demographic data. We’ll scout local shopping centers and community hubs to find the right place to set up shop for the potential customers in your area. We’ll even help you design just the right build-out for your location. Customers love that they can easily access our boutiques, and that they’re well-organized and fun to browse.

A Company That Cares

Apricot Lane is more than a women’s fashion franchise. We also strive to be agents of positive change in the communities we serve. We encourage our franchisees to align themselves with a cause that’s meaningful to them, whether it’s animal welfare or disease research. Our corporate team is dedicated to ending human trafficking, which is why we’re proud to donate to 3Strands, a charity that helps rehabilitate victims and provide them with a fresh start. Apricot Lane customers love knowing that when they shop into one of our stores, they’re not just empowering themselves, they’re empowering others! Our commitment to charity helps Apricot Lane to stand out in the fast fashion industry.

These are just a few reasons that Apricot Lane customers love what we have to offer in all of our women’s fashion franchise locations. Contact us today to learn more about the process of opening your own boutique.

  • July 11, 2018
  • Blog
boutique franchise opportunity

We Support Our Franchisees: 4 Things You Need to Know

Apricot Lane’s boutique franchise opportunity is a great way to break into the fast fashion industry. There are many great franchisors in this space, but Apricot Lane stands out because of the strong support we offer to our franchisees. We work hard to make purchasing and operating one of our boutiques as simple as possible, so our franchisees can enjoy the freedom that goes along with business ownership. Here are some important things you should know about the support we offer.

We’ll Help to Find You Just the Right Location

Finding a location is one of the most important considerations in opening any new business. Apricot Lane helps our franchisees to make this decision with confidence by guiding them through the process. Our experts have access to key demographic data that makes it easier than ever to identify the areas in your community where your shop will be most accessible to your potential customers. Once you’ve identified the right place to open your doors, we’ll even help you to design just the right layout. When it comes to remodeling, we’ll help you come up with a design that suits your location perfectly.

Visual Merchandising Support

Visual merchandising is a true art form. Shop owners know that they need to design eye-catching displays that will entice customers to visit their stores while showcasing some of the most exciting they have to offer. Apricot Lane’s boutique franchise opportunity allows for ongoing support in this important area. We’ll help you to design beautiful visual merchandising displays on an ongoing basis, ensuring that the layout of your store is as fresh and fashionable as the merchandise you have to offer.

Technology to Keep You on Track

Having been in business since 1991, we’ve learned how to operate our stores efficiently. We’ve developed digital systems that make it as simple as possible to manage orders, bookkeeping, ongoing training, and more. Apricot Lane prides ourselves on staying on the cutting-edge of technology, and we provide our franchisees with the initial and ongoing training they need to stay at the forefront of these innovations.

Marketing Support for Your Boutique Franchise Opportunity

You need marketing support in order to make the most of any boutique franchise opportunity. After all, you can’t expect to develop relationships with customers if they don’t know who you are and what you have to offer. Apricot Lane helps by providing marketing support to our franchisees. Our in-house marketing experts know just what it takes to spread the word about your new business. We have years of experience promoting new boutiques, and we’ll help to design and implement campaigns across a variety of channels that will reach potential customers in your area.

These are just four of the ways that Apricot Lane helps franchise to make the most of our boutique franchise opportunity. Contact us today to learn even more about how we support our franchisees!

  • July 4, 2018
  • Blog

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