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Monthly Archives: November 2018

clothing boutique franchise

The Freedom of Creativity in Your Clothing Boutique Franchise

Great fashion comes from the freedom of one’s mind. Originality is one of the most important aspects to successfully running a clothing boutique franchise. The feelings created inside your four walls should make your customers feel warm and leave them feeling satisfied when they walk out the door with an overflowing shopping bag.

Apricot Lane’s team of experts can help you design and build out the store of your dreams while also helping you find your inner creative hero to personalize your boutique.

A Clothing Boutique Franchise Team You Can Trust

Apricot Lane’s great foundation is due to the leadership team that we have built. With so many talented people at the helm of the company we are able to stay at the front of the rapidly growing specialty retail industry and can provide many great tools for you to utilize as you build out your clothing boutique franchise.

Many members of our team have decades of experience with Apricot Lane, so you can rest easily knowing that you will be in the hands of experts. Additionally, we have many successful franchisees across the country from North Dakota to Connecticut to California that can share their experiences with you and hopefully inspire you to do wonderful, unique things with your Apricot Lane clothing boutique franchise.

Creative Products for the Creative Franchisee

The diverse, and ever-changing fashion styles inspire creativity in our franchisees. Nothing breeds inventiveness more than staying abreast of seasonal fashion trends. We have partners that are deeply involved in the fashion industry and help us stay on top of the hottest styles in the industry and get them into our boutiques.

By constantly rotating product in and out of our boutiques, we keep things fresh. Being the first to have the newest and hottest styles available brings in new customers looking for the ultimate on-trend styles for the season. Ensuring the product is constantly changing has become one of the strengths of our brand. It creates excitement and repeat visits by customers that know they’re always going to have a discovery in the store. And the discovery process is not ever about finding a discount on last season’s styles, it’s about what is hot NOW.  Shoppers know Apricot Lane is the authority on fashion and style.

Everyone Can be a Franchise Candidate

There isn’t one specific type of person that makes for a good Apricot Lane franchise candidate. The qualities that make for an ideal franchisee is a desire to work with people, an eye for trends, financial stability, and an ability to stay organized as well as drive to grow your career.

We want all Apricot Lane Boutiques to be a diverse cross-section for fashion-forward shoppers, allowing the creative energy from so many different people to flow and create a one-of-a-kind shipping experience. A good clothing boutique franchise owner is an integral part of a community, especially for those who love fashion.

To learn more about how to open your own clothing boutique franchise reach out to us today.

  • November 27, 2018
  • Blog
women’s clothing franchise

3 Things to Look for in a Women’s Clothing Franchise Location

Choosing the perfect location for your women’s clothing franchise is of the utmost importance. Every aspect of the space should ooze excitement and immediately call your name. Location choice is pivotal in opening a successful women’s clothing franchise, so getting it right is imperative. The Apricot Lane team will walk you through the entire process.

You Aren’t Bound By Where You Live

Apricot Lane is headquartered in beautiful central California, but that doesn’t mean that we are exclusively a West Coast company. Apricot Lane has many available territories across the United States. No matter if you’re in Billings or Boston, Miami or Seattle, there are territories available for you and your potential women’s clothing franchise.

Stylish women live in cities and towns from coast to coast. Providing quality, seasonal fashion for busy cities, quiet suburbs, and everything in between is what helps set Apricot Lane apart for a crowded field of women’s clothing franchises.

Own More Than One Women’s Clothing Franchise

A great facet of franchising with Apricot Lane is that we don’t limit you in your franchise ownership. Own one store and looking for more? We will work with you to help you become a multi-unit franchise owner. Whether that means purchasing current franchises for sale or laying the groundwork for building new women’s clothing franchises from the ground up, we will be there for you to help you along the path to becoming the multi-unit franchise owner that you want to be.

When it comes to location, the advantage of being a multi-unit owner is that you can use the knowledge you gained from opening your first store and apply it to your subsequent franchise investments. You can tailor your location search to find the perfect spot for your new franchises.

Who Are Your Neighbors?

Apricot Lane sells stylish, fashionable clothes, but we also sell an experience. We want shoppers that walk through the front door of your women’s clothing franchise to feel relaxed by the store’s atmosphere and also excited to be there perusing all the newest, in-season fashion.

A big part of building that feeling is having a store that is in a location that makes people comfortable even before they walk in the door. Keep in mind what other businesses and establishments are around your preferred location. Yes, you may find the perfect space but an abandoned warehouse three doors down may steer people away from your women’s clothing franchise. Malls, urban centers, and places that generally get higher populations of foot traffic are usually some of the best locations for a women’s clothing franchise.

Our team will help you throughout the process to make sure that you work to get yourself the perfect location for your store.

To learn about how to find the perfect location for your Apricot Lane women’s clothing franchise reach out to us today.

  • November 20, 2018
  • Blog
clothing franchise opportunities

How Apricot Lane Wins Customers

Apricot Lane stands out from a crowded field by offering clothing franchise opportunities that other companies simply cannot. From constantly changing styles to in-depth training and support, Apricot Lane has separated itself from the pack. While the retail industry continues to grow, Apricot Lane has stayed ahead of the competition by helping our franchisees develop one-of-a-kind boutique experiences to cater to their local customers.

In the Digital Era, Clothing Franchise Opportunities Still Rule

Many prospective franchisees wonder how the internet will impact any investment they make in a brick and mortar franchise. It’s wise to consider this point, and it’s no secret that some customers enjoy shopping online. However, many people don’t realize that even in the digital era, most customers strongly prefer to purchase their clothing from brick-and-mortar retailers. In fact, 80% of apparel purchases today still happen in traditional stores! When it comes to clothing, people prefer to shop in a channel that allows them to browse, see, touch, and try on. At Apricot Lane, we refresh our inventory on a regular basis — often times every week! That means our customers can look forward to browsing in our store for new finds whenever they’re up for a treasure hunt.

At Apricot Lane, we win customers over by keeping our stores stocked with the latest and greatest runway-inspired trends. However, we also realize the importance of online shopping, which is why we help our franchisees to set up their own online stores. Not only does this make it easy for your customers to shop from your boutique online, it gives them a taste of what they can expect to find at their local Apricot Lane. If you’re looking for clothing franchise opportunities that allow you to enjoy the best of both worlds, Apricot Lane might be the right fit for you.

A Luxury Shopping Experience

Apricot Lane wins customers over by providing them with a shopping experience that’s more akin to what they’d find with a luxury brand than a typical store in the mall. One of the drawbacks of “fast fashion” is that even though you might find an item you love, chances are lots of other people in your community will have purchased the same thing!

We stand apart from other clothing franchise opportunities because we’re able to offer communities carefully-selected styles that can’t be found anywhere else. Our franchisees stock their stores with a wide range of styles in limited numbers. What your customers see one week will likely be sold out the next. This helps to ensure that Apricot Lane styles remain unique, and sets a precedent with your customers that they should purchase now – if they wait, it might be gone!

Attention to the Runway

Finally, Apricot Lane wins customers by paying close attention to fashion shows and designers. Our team is always researching the latest trends so that we can offer them to our customers soon after they’re seen on the runway. The Apricot Lane customer loves knowing that they can find similar styles to what they’ve seen in magazines and online right in their local boutique! Not only do we have a strong internal team of buyers and merchandisers, we have a wide network of suppliers that help us to access our inventory at great prices, so we can provide our customers with great deals on the styles they love.

To learn more about Apricot Lane and our clothing franchise opportunities, reach out to us today.

  • November 13, 2018
  • Blog
franchise opportunities

Apricot Lane Has Been Named #1 on the Top Franchise Opportunities for Women by Franchise Gator

Apricot Lane One of Top Franchise Opportunities for Women

There are many franchise opportunities for women, but none as highly sought after as Apricot Lane Boutique. Franchise Gator’s rating of Apricot Lane as the top franchise opportunity for women helps solidify Apricot Lane as one of the top franchising options in the specialty retail industry. With a commitment to providing dynamic, stylish fashion throughout the year, and a dedication to helping franchisees put themselves on a path to success, Apricot Lane rises above a crowded field of franchise opportunities for women.

Franchise Gator offers one of the largest directories of franchise and business opportunities on the web. This allows people to compare different franchises side by side and figure out which is the right one for them.

Apricot Lane has become one of the top franchise opportunities for women thanks to its flexible concept and affordable investment. By offering a rotating array of fashion options throughout the year, Apricot Lane finds ways to continue evolving and growing its brand.

Franchisees love Apricot Lane because of what we offer in terms of training and support. Our franchise model, which can easily be adapted to locations across the United States, has helped us grow and draw in people looking to invest in a franchise opportunity for women that they can develop long into the future.

Receiving a high ranking from Franchise Gator undoubtedly has helped Apricot Lane continue to grow as a top franchise opportunity for women. It’s been our mission since we opened in 1991 to provide the most chic, trendy fashion on the market and offer franchise opportunities for women that can be turned into long-term businesses.

To learn more about Apricot Lane and the franchise opportunities for women that we can provide, contact us today.

  • November 6, 2018
  • Blog

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