Monthly Archives: May 2019

apricot lane franchise training

Training: How Apricot Lane Helps Prepare Our Franchisees

When You Start Your Business with Apricot Lane You Don’t Do It Alone!

There are lots of good reasons why franchising with Apricot Lane makes sense. We’re leaders in the fast-fashion industry, we offer our franchisees access to many brands from which to curate their stores, and we have a proven business model based on 25 years of experience. But perhaps one of the very best reasons why you should think about investing in a franchise with Apricot Lane is the thorough franchise training and support we provide all our franchise partners. From the moment you sign your name on the dotted line, we are with you every step of the way! Read on to find out why and how we help prepare our franchisees for success — before and after they open their boutique doors!

Why All the Help?

One of the strongest reasons why business-minded people gravitate to franchise opportunities like Apricot Lane is the built-in franchise training and support they get when they join a brand. This level of involvement on the part of a franchisor benefits not just the new business owner, but the brand itself. Franchisors depend on their franchisees to adhere to a business model that takes a lot of the guesswork out of running their business. Predetermined operations and procedures, among other resources, allow a brand to grow and succeed, and give a franchisee room to concentrate on other aspects of the business, like marketing or buying. And while all franchise brands offer some degree of support to their partners, it’s the depth of that support that matters the most! At Apricot Lane, we go the extra distance — and we do it because we know that putting the added time and effort into preparing, supporting, and encouraging our franchisees at every turn adds value to our brand overall.

What Kind of Help?

There are so many ways in which we work to increase the likelihood of a franchisee’s success, that it’s really impossible to list them all here. But let’s take a look at a few:

  •      Location, Location, Location

One of the most important elements of a successful business is its location, and we help our franchisees find the right space at the right price. We’ll meet with you at potential sites, share valuable demographic material, and help you secure a lease. We’ll also help you with plans, construction, and build-out, if necessary. After that, we ‘ll provide you with a Countdown Chart that details everything that must get done by your opening date.

  •      Technology and Systems Support

We’ll train you in a powerful and easy-to-use point of sale (POS) system that is of the highest caliber. Our decades-long relationship with our POS provider affords you opportunities that aren’t available to any other retailer and gives you a competitive edge. Furthermore, our robust bookkeeping program will help you keep track of all your financial dealings, from payroll, to credit cards, to profit and loss statements.

  •      Marketing Support

We know how important it is to get the word out on a regular basis, which is why our in-house ad agency will work with you on an ongoing basis to keep you in the hearts and minds of your customers! We’ll help you meet all you marketing, social media, and public relations needs, and you’ll get access to our resources and technology to help plan and implement your best strategies.

When it comes right down to it, we know our brand is only as strong as each of our franchisees, which is why franchise training is a cornerstone of our business model. Let it work for you!

Ready to start your career with Apricot Lane? Contact us today to find out more about how franchise training can prepare you for that!


  • May 27, 2019
  • Blog
how to start your own clothing business

Why Franchising Is a Great Alternative to Starting a Business from Scratch

Risky Business? Think About an Apricot Lane Franchise to Minimize that Risk!


You’re going to do it! You’ve done the research on how to start your own clothing business and you’re ready to begin that journey. You want to be your own boss and enjoy all the freedom that comes with that — and good for you! But we’re guessing maybe some of your research has left you feeling a little uneasy. After all, it’s no small feat to start a business from scratch. There’s a lot of risk involved because there’s no groundwork already laid, no model you can follow, and probably not much support you can count on. Not so with franchising! When you partner with Apricot Lane to realize your dream of business ownership, you don’t go it alone. Read on to find out about some of the ways we encourage, train, and support our brand partners.

Our Business Model: How to Start Your Own Clothing Business

Everybody wants the freedom to make their own choices and decisions, but sometimes we could use help in the way of guidance, direction, and support — and that’s one of the main benefits of investing in a franchise. You get all of that when you join the Apricot Lane brand family, because our success is based on a proven business model that serves as direction, taking a lot of the guesswork out of starting your business. It also provides thorough training and ongoing support! We know how to help you to start your own clothing business because we’ve been helping people like you do just that for 25-plus years! Today, there are over 75 Apricot Lane Boutiques across the country, with owners who have benefited from our solid, tested business plan. You could be one of them!

We Help You to Start Strong

While it’s useful to have, when it comes to how to start your own clothing business, Apricot Lane makes past experience in the industry unnecessary. That’s because we offer thorough training before you open your boutique doors, and ongoing support after that. And chances are, you won’t get any of that if you start your clothing store business from scratch. You won’t have access to teams of experts in operations, technology, human resources, and marketing. You won’t have experts to help you find, lease, and build out the perfect location for your new store. And you won’t have the buying power that our brand has built over the last quarter century!

We Beat the Competition

One of the best advantages of franchising with us is the competitive edge you’ll immediately enjoy as an Apricot Lane fashion retailer. Because our buyers are always attending trade shows all over the nation, we have our finger on the fashion pulse in a way that our competitors do not. When your customers see a style they love on the runway or in a magazine, they can be sure they’ll see it shortly thereafter at their favorite Apricot Lane Boutique — making you their go-to resource for all the on-trend and classic looks they love!

Ready to be part of an exciting industry? If you’d like to learn more about how to start your own clothing business, get in touch today!


  • May 19, 2019
  • Blog
fashion franchise

Turn Your Hobby into a Career and Open a Fashion Franchise

Do You Love Clothes? Turn That Passion into Your Career!

Do you love clothes? Do you have an eye for style, and do you love to shop the latest trends in fashion and accessories? Well then you just might have a passion for fashionand you just might want to turn that passion into a new way to make your living! With a fashion franchise like Apricot Lane, you can. For those people who love to follow and shop the latest trends in fashion, our proven business model allows them to become their own boss, curate their own inventory, and cater to their own community and unique customer base. We’re excited about that, and you should be too! Read on to find out why.

A Respected Fashion Franchise

When you partner with Apricot Lane, you join forces with a respected brand that has, for over 25 years, provided women of all ages and diverse backgrounds the opportunity to purchase beautiful clothing and accessories, no matter what the season. We’re a leader in the fashion franchise industry because we always stay abreast of emerging trends and brands, making sure our franchisees are too. That means they can offer up-to-the-minute styles way ahead of the competition! We keep our finger on the pulse of fashion, and our contacts in the Los Angeles Fashion District work with designers who are inspired by the runways of New York, Paris, and Milan. In short, Apricot Lane shoppers can be sure they’ll walk into any of our boutiques and be greeted not only by a friendly and knowledgeable staff, but by an exciting array of colors, textures, sizes, and styles that are sure to meet their needs.


Our Expertise is Your Expertise

One of the very best advantages of converting your passion for fashion into a fashion franchise opportunity with Apricot Lane is the initial and ongoing training and support you’ll receive the moment you become part of the brand family. Even if you have no experience running a business, don’t worry, because as our franchisee, you’ll never go it alone. We want you to succeed at making your dream a reality, which means we’ll help you find and lease the perfect location for your new store, provide you with proprietary manuals and operational procedures, and guide you every step of the way as you prepare for your grand opening. After that, we’ll help develop marketing materials, conduct monthly educational conference calls, and help you keep your store well-staffed and beautiful to look at. We know that the Apricot Lane brand is only as successful as each of its franchisees. We also know you’ve worked hard — and dreamed harder — for the chance to take your passion and turn it into a career. So we’ll work hard, too, to help you make that happen!

We Believe in the Fashion Franchise Dream

Today, Apricot Lane is home to over 75 boutique locations across the country. We’re proud to be empowering business-minded women and men to live their dreams and be their own bosses, find and share their own styles, and contribute in meaningful ways to their communities. We share in their excitement because we know what it feels like to start out small and build on a desire to succeed — that’s the entrepreneurial spirit.

Are you ready to be part of that spirit and live your dream of being a business owner? Contact us today to get started!


  • May 11, 2019
  • Blog
franchising clothing stores

Franchising Clothing Stores Are a Popular Choice with Entrepreneurs

Three Great Reasons Why Franchising Appeals to the Entrepreneurial Spirit!

Every day, hundreds of people who love fashion decide they want to pursue their passion and start their own clothing business. They’re tired of working for others and tired of not answering to their entrepreneurial spirit! But as determined as they might be, some of those folks don’t want to go it alone, so they think about franchising clothing stores as an option — and for them, Apricot Lane believes that’s a really smart move! We’ve been a favorite of entrepreneurs for over 25 years, and for many good reasons. But let’s take a closer look at three of those reasons, and why many business-minded men and women are drawn to Apricot Lane as their franchise choice.

Ours is a Trusted Business Model

For over 25 years, Apricot Lane has been providing women of all ages with classic and on-trend clothing and accessories at prices they can afford. What started out as a small gift shop in 1991 has blossomed into over 75 franchising clothing stores across the nation, and we’re continuing to grow. What does this mean? It means we’re doing something right! It means our business model is the solid foundation from which every one of our franchisees learns and grows. The Apricot Lane Boutique brand is known and respected for its expansive and high-quality inventory, its broad network of franchisee training and support, and its dedication to empowering women — either through franchise ownership, or by providing them with beautiful, functional, and fun wardrobe pieces that encourage women to be their unique selves.

We’re with You — Every Step of the Way!

When you invest in your very own Apricot Lane Boutique location, you’re not just buying into a brand that women have loved and trusted for over a quarter of a century, you’re also guaranteed the knowledge and support of our teams of experts: industry leaders who can answer your questions, help you make decisions, and train you to be the very best business owner you can be. It starts from the moment you become part of the Apricot Lane family. We’ll help you find and lease the perfect location, provide you with detailed and comprehensive manuals and checklists, schedule weekly conference calls with you before your grand opening, and set you up with the latest in technology so that you’re really ready to do business! And the support doesn’t stop there. After you open your doors, we’ll help you hire the right staff, help you keep your store looking beautiful with advice from our expert visual merchandiser, and help you market your location with our in-house ad agency. It’s all part of our deep commitment: not just to our brand, but the franchisees who truly help define it.

Franchising Clothing Stores — Our Passion for Fashion!

When it’s all said and done, we believe each and every Apricot Lane franchisee is expressing what we like to call a “passion for fashion,” and it’s our passion, too! It shows in the hundreds of lines that make up our brand and from which our franchisees can choose, allowing them to curate a store that is truly a reflection of themselves and their community. It shows in the way we stay on top of the trends and emerging brands that are making news and attracting the attention of women of all ages. Finally, it shows in the way we work with the experts in the Los Angeles Fashion District to find the unique and beautiful pieces our customers love.

If you’re interested in learning more about franchising clothing stores and how you might get involved in the exciting fashion industry, contact us today!


  • May 6, 2019
  • Blog

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