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Monthly Archives: June 2019

boutique franchise opportunities

Who Makes the Most of Boutique Franchise Opportunities?

Are You a Good Fit for Boutique Franchise Opportunities?

A lot of people dream about owning a business and becoming their own boss, and we applaud that goal. Certainly, we know a lot about the rewards of entrepreneurialism, and we believe boutique franchise opportunities are a great way of expressing that business spirit. If you think becoming a franchise owner is a good idea, read on to see if your personality and background lend themselves to running a franchise.

Do You Appreciate Some Help?

One of the main differences between starting your small business from scratch and investing in boutique franchise opportunities is that all good franchise brands have established business models that take a lot of the guesswork out of running a business. The Apricot Lane business model currently serves over 75 franchise locations nationally, guiding boutiques owners in areas like operations, marketing, buying, and hiring. Our proprietary manuals and trademarks are all part of a brand culture that our franchisees adhere to, and defines who we are — and for many investors, that’s comforting. They appreciate the groundwork that’s already been laid. If you’d welcome the advice, the support and training, and the brand awareness that comes with our established name, then an Apricot Lane Boutique franchise might just be for you.

Do You Have a Fashion Sense?

While we don’t insist that our franchise candidates have a background in fashion or retail, it really helps to have what we like to call a “passion for fashion.” What is that exactly? Well, it means you have a style of your own, an eye for detail and color, an interest in fashion trends and influences, and a desire to take all that and make it your care– whether you have a background in fashion or not. With an Apricot Lane Boutique franchise, you can. In fact, a love of apparel is exactly what will help you flourish in the fast-fashion industry, one that’s all about getting the latest runway looks into the shopping bags of retail customers as quickly as possible, while those styles are still trending. We’re leaders in that industry, which gives our franchisees a real edge over the competition. Your customers will quickly discover that too, and it will keep them coming back for more.

Are You Financially Stable?

Starting any business, whether from scratch or through a franchise, requires an initial investment and capital to help you get off the ground.  To weather the peaks and valleys that all businesses go through, you’ll need a certain amount of financial stability. Apricot Lane has certain financial requirements of all our franchise candidates that allow everyone involved to gauge whether or not an investment with us is a good idea. Having said that, we’re one of the most affordable boutique franchise opportunities out there, because we want to make an investment with us a real possibility for anybody who has that “passion for fashion.”

Want more information? Contact us today if you’d like to learn more about a franchise opportunity with us.

 

  • June 29, 2019
  • Blog
clothing boutique franchise

Operating a Clothing Boutique Franchise

What Are Some Keys to Successfully Operating a Clothing Boutique Franchise?

As any retail business owner will tell you, running a store entails countless demands and responsibilities. Operating a clothing boutique franchise is no exception. But anything worthwhile takes effort — and we believe an investment in Apricot Lane is definitely worthwhile! We’ve developed a reputation for being the leader in the industry, with over 75 franchise locations nationwide. Our franchisees come from all walks of life, and with all sorts of professional backgrounds. But the ones who enjoy their work the most understand there are some fundamental keys to success. Let’s take a look at a few of them.

Be Ready to Learn and Grow

Throughout life, the most resilient of us know we’re never done learning and never done growing —and when you open a clothing boutique franchise with Apricot Lane, be ready to do just that. You’ll probably be excited by the all the possibilities that your new career presents, and we don’t expect you to arrive with all the answers. We provide our franchisees with the training and support they need to prepare for many of the challenges and rewards that lay ahead. You’ll learn how to handle the day-to-day operations of your boutique and how to market your new location. We’ll teach you how to make the most of visual merchandising and help you hire the right employees. So, be ready to roll up your sleeves, learn some new skills, and do things that just might expand your horizons.

Be Ready to Make Decisions

Becoming your own boss will afford you a lot of freedom. You’ll be able to schedule your time at work to meet your needs, working whenever and however much you want. But owning a clothing boutique franchise means you’ll also have to be prepared to make tough decisions every day. Luckily, many of those decisions will be fun ones. For instance, you’ll get to curate your store to reflect your own taste, choosing inventory from hundreds of our trendy and timeless lines that Apricot Lane customers love to shop. You’ll also be able to style and accessorize your store in your own way, making it uniquely yours. We encourage you to do this because we want each and every one of our franchise locations to be a true reflection of its owner and the community it serves. It’s what makes all our stores feel like specialty shops, and your customers will love it.

Be Ready to Engage with Others

Successful Apricot Lane franchisees — the ones who get the most pleasure and the most reward out of owning and operating a business — are the ones who are ready to be there when they are there. That means you’re available to answer your customers’ questions, help them find the right accessory, or listen to their needs. A personalized approach to running your business can mean the difference between liking your job and loving it. And after all, isn’t that why you went into business for yourself in the first place?

Are you ready to shake things up and live the life you’ve always wanted? Contact us today to find out if a clothing boutique franchise is right for you.

 

  • June 22, 2019
  • Blog
apparel franchise

Staying on Top of the Women’s Fashion Industry

Staying on Top of Fashion Trends — We’re Experts at It!

How do we do it? We get asked that a lot. How do we stay at the forefront of the women’s fashion industry? How have we managed to grow our brand to over 75 locations, and counting? How do we remain one of the best investments you can make if you’re interested in a fashion franchising opportunity? Well, the answer is simple: we never stop. We never stop learning, never stop working, and never stop paying close attention to the fashion influences and trends that delight our customers. It’s not always easy to stay ahead of a curve that’s constantly shifting — after all, the fashion world is dynamic, which makes it interesting and fun. But we’re committed to bringing the very best product we can to our franchisees and their customers — and here’s how we do that.

We’re Fast-fashion Experts

In all the years we’ve been in the women’s fashion industry, there’s one thing we’ve learned for certain — each of our customers has her own sense of style, and she’s shopping at Apricot Lane because she wants to express that side of herself affordably and in real time. She doesn’t want to wait ages before her favorite runway look hits her favorite clothing store; she wants to find it and buy it right away, so she can enjoy it before anyone else and while it’s still on-trend. Apricot Lane knows this, which is why we’ve become leaders in the fast-fashion industry. What is fast-fashion? It’s a segment of the women’s fashion industry characterized by affordable pricing, quick runway-to-retail turnaround time, and limited production of items to keep inventory unique and fresh. Because we’re committed to the fast-fashion premise, our buyers attend some of the largest and best fashion trade shows in America, and we meet regularly with vendors in the Los Angeles Fashion District to take advantage of unique buying opportunities. That means our franchisees are constantly benefitting from fresh and fashionable merchandise they can delight their customers with. Fast-fashion is fun, it appeals to shoppers of all ages, and it’s a concept that Apricot Lane does better than anyone else.

We’ll Help You Become Fast-fashion Experts

Ours is a franchise opportunity that’s backed by a time-tested and proven business model that will take a lot of the guesswork out of starting and running your business. No experience in the fashion industry? No problem! We make sure all our franchisees receive thorough and ongoing training and support. You’ll learn everything you need to know about how to run your new store, how to buy inventory for it, and how to hire the right employees for it, before you even open your doors. After that, we’ll be on hand to help you with reordering, marketing, and with tracking your operations. Our yearly conference, monthly networking calls, and a library of webinars round out the support. In short, we do everything we can to turn you into a fast-fashion expert, ready to be part of an exciting and rewarding industry!

If you’d like to learn more about the women’s fashion industry and how you might become a part of it, reach out to us today!

 

  • June 15, 2019
  • Blog
retail clothing industry

Who Shops the Retail Clothing Industry?

The Apricot Lane Customer — Stylish, Sophisticated, and Fun!

There is so much about the retail clothing industry that’s exciting and rewarding,  especially as an Apricot Lane franchisee. Our brand is characterized by fashionable and fun clothing lines that appeal to sophisticated shoppers of all ages, and that’s because we’re constantly staying informed on the latest trends, while also recognizing what makes a design timeless. Each of our individually owned and operated locations are curated by their owners to meet the unique needs of the communities they serve, and Apricot Lane customers love that. But who are those customers? What are they looking for, both in terms of inventory and experience, when they walk into an Apricot Lane Boutique store? Let’s find out.

Our Customers are Savvy

While Apricot Lane shoppers can’t be pigeonholed, what we’re sure of is that our customers are always looking for something to meet their unique needs and that won’t be found in millions of other closets. They also pay close attention to the retail clothing industry — what they’re seeing on runways, on social media, and in blogs. In short, our customers are informed and have come to trust Apricot Lane to quickly deliver the fashion trends they love, at prices they can afford. We’re experts in the fast-fashion industry, one defined by a quick runway-to-retail turnaround time, which gives our franchisees a real competitive edge. You’ll be able to offer your customers their favorite looks before anyone else, curated from hundreds of lines that reflect what’s being seen in major fashion houses across the globe. At the same time, your unique choices will help to create a specialty store atmosphere, one your customers will want to shop in time and time again, throughout the year.

Our Customers are Smart

When you open your doors as an Apricot Lane franchisee, it won’t take long for you to appreciate what your customers appreciate. What is that? Well, first of all, they love that they can visit your boutique one month and find racks of beautiful, brand new designs. The inventory at Apricot Lane is always fresh, always changing, and always produced in limited runs, which means if a customer loves it, she’d better buy it! She’s also mindful of how far her dollar goes at one of our boutiques. Our relationships and expertise in the retail clothing industry allows us to stock our boutiques with fashions that are economical but that never sacrifice quality. Our shoppers love that they can buy quality products without feeling like they’ve paid too much. You’ll love that, too.

Our Customers are Your Customers

We’ve spent decades building the Apricot Lane Boutique brand and are very proud of a business model that features unparalleled franchisee training and support. We’re only too happy to share our knowledge with our franchise partners, because we know our success depends on their success. When you invest in our brand, you invest in decades of our experience, hundreds of our inventory lines, and millions of our customers who have come to know and love the Apricot Lane difference.

The retail clothing industry is rewarding and fun, which might make an investment in it a good idea. If you think so, too, get in touch with us today.

 

  • June 8, 2019
  • Blog

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