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Monthly Archives: February 2020

clothing store franchise

Franchising vs Starting from Scratch — What Are Some Important Differences?

If you’re thinking you’d like to start a business in the fashion industry, and are doing research into how to make that happen, you should know there are two ways to go about it: you can start your business from scratch, taking on all the responsibilities yourself, or you can open a clothing store franchise with Apricot Lane and enjoy the many benefits that come along with it. Here, we’ll look at a few of them, and go over how partnering with a franchise brand is oftentimes the smarter move when it comes to business ownership.

Taking Away the Guesswork with a Proven Business Model

We know how to start a clothing store franchise because we’ve been doing it for over 25 years. We’ve taken the knowledge we’ve acquired over our decades in business and refined a time-tested business model that takes a lot of the guesswork out of running your boutique. From hiring staff, to creating marketing campaigns, to buying inventory, our model has an answer for all of it, while still leaving plenty of room for executive decision-making and individual taste. This kind of roadmap to success is not available to you when you begin your small business from scratch, and it’s why so many of our franchisees don’t stop at owning just one clothing store franchise with us, they open multiple locations! Taking a lot of the trial and error out of running your business frees you up to concentrate on one of the most important aspects of ownership — growth! 

Training and Support for Your Clothing Store Franchise

Many new business owners who start from scratch worry about their past professional experience; do they have enough of it to go out there and successfully be their own boss? Well, when they partner with Apricot Lane, they don’t have to fret about that. We make sure all our new franchisees receive incomparable training and support that helps prepare them for business before, during, and after they open their clothing store franchise doors. That training includes at-home and on-site instruction, as well as access to our teams in operations, technology, human resources, and marketing. We also make sure to help our new franchise partners find, lease, and build out the perfect location for their new boutique, bettering their chances for success and helping to establish them in a robust but competitive industry.

The Power of an Established Brand 

One of the most important benefits of partnering with Apricot Lane is the immediate access you’ll get to the recognition and respect of our brand name. What does that mean? It means the buying power we’ve built over the last quarter of a century; it means privileged vendor relationships; it means a buying public that is already well-aware of the Apricot Lane name and trusts it to be a leader in the fashion industry. These are the intangibles you simply can’t get when you start your business from scratch, and why so many entrepreneurially-minded people decide that partnering with a franchise brand like Apricot Lane makes a lot of sense.


Are you ready to become your own boss and start a clothing store franchise with Apricot Lane? We’d love to hear from you, so reach out today!

  • February 25, 2020
  • Blog
women's clothing boutique franchise

Become a Beloved Part of Your Community with Apricot Lane

It might be tempting to think that because a franchise brand has a corporate arm to it, it might be harder for it to function as a unique and beloved member of the community it serves. While that might be true for other brands, when it comes to a women’s clothing boutique franchise with Apricot Lane, nothing could be further from the truth! Or brand was built on paying close attention to details like customer service, affordability, and the latest fashion trends, which means many of our franchisees are enjoying a reputation for being leaders in their communities. You can, too, when you join our brand family, and below are some of the ways we can make that happen.

Your Local Women’s Clothing Boutique Franchise

Apricot Lane is perfectly positioned to become the go-to boutique for women of all ages because, while all our stores share the same respected name, each one is independently owned and operated and caters to the unique needs of its community. Following our brand guidelines, our franchisees are free to choose from the many runway-inspired styles we carry to stock their stores with. That means the Apricot Lane Boutique store in one town is not like its neighbor in another, making each location a true reflection of its local atmosphere and landscape. This focus on keeping things local dovetails nicely with a trend that finds more consumers wanting to support their local businesses. Our boutiques are benefiting from this, and by catering to their unique customer base, and by paying attention to the needs of their community, each of our franchisees becomes an important part of their city or town’s fabric. 

Personalized Service

The fact is, while shopping online might have something to offer in the way of convenience, it can’t compare to the personalized service you get when you shop at any of the small bricks-and-mortar boutiques that make up the Apricot Lane family. When a woman steps into one of them, she is immediately greeted not only by our friendly and knowledgeable staff, but by the styles, colors, and textures that define the Apricot Lane shopping experience. Many of our customers rely on us for advice on the latest looks, for help finding that perfect gift, and for precious time away from the stresses of daily life. We believe it’s important to let customers enjoy our boutiques at their own pace, and for that reason, ours is never a high-pressure approach. Our sales associates are there when they’re needed and elsewhere helping others when not. For these reasons and more, it’s no wonder that a women’s clothing boutique franchise with Apricot Lane often becomes an important and valued resource for women across the country.

When it’s all said and done, we believe that no matter where you own and operate your Apricot Lane boutique, chances are it won’t take long for it to find its niche as a beloved and respected member of the community it serves. 

To find out more about a women’s clothing boutique franchise with Apricot Lane, reach out to us today!

  • February 18, 2020
  • Blog
owning multiple franchises

3 Reasons to Own Multiple Boutique Franchises

If you’re thinking about opening a boutique with Apricot Lane, why stop at one? Owning multiple franchises comes with all kinds of benefits, and many of our franchisees have discovered that already. Ours is a trusted and respected brand that caters to women of all ages, and when you open multiple Apricot Lane franchise locations, you’ll be able to meet the fashion needs of more members of your community, more of the time. With that in mind, let’s take a look at three really good reasons why owning multiple franchises can make a lot of sense.

Owning Multiple Franchises Means You’ll Grow Your Brand

When you open your very first Apricot Lane Boutique, it won’t take long for you to appreciate just how much the women in your community love the variety and the affordability of your beautiful and fashion-forward inventory. Now imagine that times two, three, or even four! Owning multiple franchises means you’ll grow your name and your brand, and in turn that can mean a broader reach and more visibility in a competitive industry. Multiple boutique locations reinforce what makes Apricot Lane so special — ever-changing and on-trend clothing and accessories that can’t be found anywhere else and that allow women to uniquely express their fashion selves every day. 

You’ll Enjoy More Revenue Streams

Of course, owning multiple franchises can also mean the potential to make a better living, because you’ll be multiplying your revenue streams. If a customer is looking for a particular item not carried in one of your boutiques, you can send them to your sister store(s) to find it. More than one boutique betters your chances of having exactly what it is that your customers are looking for, and that benefits your bottom line. And depending on where your boutiques are located, you can tailor your inventory to fit the needs of the areas they serve. Paying this kind of attention to the curation of your shops tells your customers and your community that you care — and that helps to grow your good reputation.

And You’ll Save Money

You might think that opening more than one boutique with us will cost you what it did the first time around — but that’s not true!  Our already very affordable franchise fee is discounted by over 50% for each subsequent location you decide to open. We want to make it easy for our franchisees to grow, and this substantial discount helps to do just that. Additionally, you might save on the cost of inventory by enjoying price breaks on quantities, as you’ll be ordering for more than one location.

Saving money, making more of it, and growing your brand — these are just a few of the perks of owning multiple franchises with Apricot Lane. We’re proud of our multi-store opportunity and even more proud of the fact that so many of our franchisees see the value in it enough to open multiple locations. Could you be one of them?

To find out more about the benefits of multiple boutique locations, get in touch today!

  • February 11, 2020
  • Blog

Want to Start a Fashion Boutique? Here Are Some Costs to Consider

If you’re excited by the fashion world and are thinking about opening a clothing boutique with Apricot Lane, we couldn’t be happier! But you might be asking yourself, how much does it cost to start a boutique? Well, apart from the initial franchise fee and monthly royalty fees you’ll be expected to pay, there are some other important costs you should consider. Here, we’ll look at a few of them, as well as how we help you get the most from your investment.

The Cost of Real Estate

You’ve heard it before — location is everything, especially when you’re in business. After all, if you aren’t located someplace that’s easy to find and get to, you severely hamper your chances of success. That’s why, when you open an Apricot Lane franchise with us, you can count on our team of real estate experts to help you narrow down your location choices and negotiate a great lease. Because we’ve been doing this for such a long time, we know what to look for in a winning location and how to use demographic research to help you find one that’s surrounded by your best customers. Of course, quality locations aren’t inexpensive to lease, so you must factor that in when calculating how much it costs to start a boutique. You’ll also need to consider costs for plans, construction, and any buildout that may be necessary.

Marketing Costs

It goes without saying that marketing your franchise, especially when you’re first starting out, is critical to your success. Given this, as a boutique owner, you should plan on allocating a certain percentage of your sales to regularly getting the word out about your store, including using all the potential of social platforms and local media outlets. Fortunately, we make all that a whole lot easier for you with our in-house advertising agency that can meet all your marketing, social media, and public relation needs. With our cost-effective advertising materials and campaigns, you will be able to maintain a consistent brand and image, and reach your best customers.

Hiring Great Staff Members

Much as you might like to think it, you can’t do it all on your own; when you open your boutique, you’ll need to allocate funds to hire staff members whom you can count on and trust to help you manage the day-to-day aspects of running your boutique. But here again, Apricot Lane will help you in these efforts. You’ll have access to our comprehensive customer service module that contains useful videos and development guides, job descriptions and hiring processes, sample schedules, an orientation program, and more! We know that the quality of your staff is critical to your success, and we don’t leave finding them to chance.

How Much Does It Cost to Start a Boutique?

In the end, the expense of owning and operating your Apricot Lane boutique will depend to a great degree on where you’re located, how many people you’ve hired, and other variables. But we estimate the investment to open a new store as a first-time franchisee starts at $150,000, which includes the initial franchise fee of $34,500.

How much does it cost to start a boutique with Apricot Lane? For an answer to that question and more, get in touch with us today!

  • February 4, 2020
  • Blog

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