Opening your own retail fashion store is a fun and rewarding way to make a living, be part of your community, and even make strong connections! But when you become an Apricot Lane Boutique owner, you’ll enjoy a whole lot more than that. In addition to the satisfaction of being your own boss, you’ll gain hands-on experience in what we like to call The Three M’s — Merchandising, Management, and Marketing. Let’s take a closer look at each.
Merchandising: Displaying Your Inventory Beautifully
When you go into any store and look around, the first thing you’ll notice is the way things are organized and displayed. That’s merchandising — and it’s especially important to get it right when you’re running a fashion store. The way you display your merchandise has a real impact on the customer experience and your ability to sell the styles you choose. That’s why when you open your Apricot Lane Boutique, you’ll work closely with one of our visual merchandising specialists who will teach you how to organize and display your uniquely curated inventory to create beautiful displays that customers not only love but that will encourage them to buy.
Management: Using Your Time Wisely at Your Fashion Store
As with any business, there’s much more to running it than meets the eye, and a fashion store is certainly no exception. As an Apricot Lane Boutique franchise owner, you’ll learn how to manage many facets of your business. You’ll learn how to create and handle schedules, hire and train employees, manage the back office, and so much more! Our software and tools will make learning all these new skills simpler for you, and our company intranet is full of resources that help you with everything from training to troubleshooting. In addition, we partner with a bookkeeping company that manages your books for you, freeing up your time to spend on other issues. Before you know it, you’ll be an expert at running the day-to-day operations of your business!
Marketing: Get the Word Out
Attracting customers to your store is critical and requires a multi-faceted approach to marketing, both through local and national channels. We’re marketing experts, and we’ll share that expertise with you, making sure to teach you some of the strategies and skills we use to draw customers into your store. In addition, we have ongoing marketing resources that will assist you in your local efforts. So, don’t worry! We’ll help you get the word out — and teach you how to do it, too!
These are just a few of the skills you’ll learn as an Apricot Lane franchisee. Our boutique franchise training program, which includes at-home, in-class and on-site learning, covers a broad range of topics, and is designed to fully prepare you for your new and exciting role as an Apricot Lane fashion store owner.
Contact us today for more information.