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3 Common Myths About Doing Business as a Franchisee

Did you know there are well over 750,000 franchise establishments in the United States? That speaks to the effectiveness of the franchise model, and the many benefits it offers. But while millions of people shop at franchises, eat at franchises, and live near franchise, there are a number of myths or misconceptions about doing business as a franchisee that might discourage someone from making a clothing franchise investment. Let’s set the record straight and debunk three of them, here.

Franchises Are Too Expensive

Starting any small business, whether from scratch or as a franchisee, requires a financial investment. There’s simply no way around that. But what a lot of people don’t know is that when you make a clothing franchise investment with Apricot Lane Boutique, that money immediately buys you benefits you wouldn’t otherwise enjoy if you were going it alone. Investing in a franchise business model like ours gives you access to corporate resources such as proprietary manuals, marketing professionals, and on-staff consultants, not to mention the intangibles like brand recognition and respect. Our affordable initial franchise fee also guarantees you our training and support for as long as you’re part of the brand family, making you better prepared for success. When you factor in everything your franchise investment gets you, its price becomes secondary to

Franchises Are Too Restrictive

A very common misconception that surrounds the franchisor/franchisee relationship is that the former won’t allow the latter to run things on his or her own. Actually, nothing could be further from the truth. While all franchise brands do have certain guidelines and procedures that franchisees must follow (it’s what takes so much of the guesswork out of running your business) the fact is, franchisors don’t want to be involved in the day-to-day operations of a franchisee’s location. At Apricot Lane Boutique, we look for ideal candidates who are suited for a clothing franchise investment and who have the disposition and capabilities to be their own boss. Furthermore, our business model is one that allows for individuality, as franchisees curate their boutiques to meet the unique needs of their community and that cater to their own taste. Letting our franchisees make important decisions on their own and run their businesses without interference is what contributes to the overall success of our brand.

Franchises Are Too Risky

Starting any small business carries with it a certain amount of risk. But franchises are statistically less risky endeavors because of all the work that has already gone into them by the franchisor. Bugs have been worked out, best practices have been put in place, and the business model acts as a sort of roadmap for the franchisee to follow. Of course, no brand can guarantee its franchisees ultimate success. But when you partner with a name like Apricot Lane Boutique, you’re capitalizing on our decades of franchise experience and our deep knowledge of the fast-fashion industry. Having access to our experience and our resources takes a lot of the work and worry out of starting your boutique, freeing you up to focus on what matters most — growing your business and enjoying your life.

Don’t let the myths surrounding a franchise business keep you from becoming your own boss! Reach out today for more information about an Apricot Lane Boutique opportunity.

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