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4 Qualities we Look for in an Apricot Lane Boutique Franchisee

Franchising might be more easily-accessible to newcomers than starting a brand new business from scratch, but that doesn’t mean just anyone can do it. While prior experience in the fast fashion industry isn’t necessary to run a successful Apricot Lane boutique, there are certainly personal qualities that we look for in potential franchisees. To get the most out of your Apricot Lane boutique franchise, and have the highest chance of growing your business, you should be able to appreciate and follow our proven business model, have a real passion for fashion, be an excellent communicator, and have an eagerness to stay abreast of industry trends and styles.

Commitment to Following a Proven System

The best thing about starting your own Apricot Lane boutique—and not opening a retail store from scratch—is that you’ll benefit from our proven business model. This includes a training system, location scouting, hiring assistance, marketing materials, and a set of procedures designed to assist you once your doors open. A great deal of time and testing has gone into constructing these helpful support materials, and it’s important that licensees appreciate and follow them.

Passion for the Apricot Lane Boutique Business

It’s important to us that our franchisees share our unique passion for fashion. Not only should you have a keen eye for style, but you should also have an enthusiasm for keeping track of the latest fashion trends, runway looks, and conceptualizing how they could be displayed in your store. One of our chief goals at Apricot Lane is empowering women to look their best and feel beautiful when they leave our stores. This should be a mission that excites you too, and it should be a motivating force behind the day-to-day operation of your franchise.


With any new business, but especially a franchise, it’s essential to develop a strong rapport with customers, employees, vendors, and your community. Communicating your vision to employees, as well as procedures, is crucial to a smoothly-functioning franchise. Customer loyalty is paramount to your success, so dialogues and relationships with customers should also come easily to you. In the long run, this will help you run your Apricot Lane boutique.

Eagerness to Learn

It’s important that our franchisees not only follow our blueprint for running a franchise, but also take responsibility for staying abreast of new trends and styles. As a player in the fast fashion industry, you’ll have to be on top of the latest styles, and always keep a keen eye out for fashion trends that you’d like to feature in your Apricot Lane boutique. It’s also essential to seek help where needed. We offer bookkeeping services, in-house marketing support, staffing assistance, and more. We don’t expect our franchisees to have all the answers, but we do expect them to take initiative, and utilize our support infrastructure.

If you think you have what it takes to open an Apricot Lane boutique franchise, get in touch with us today to learn more about the opportunity.

  • January 12, 2018
  • Blog

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