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4 Ways That Apricot Lane is Different from the Competition!

If you love clothing and accessories, and are thinking about turning that love into a career by making a fashion franchise investment, we know there are some choices out there. But we also know that an investment in an Apricot Lane Boutique affords you some advantages that other brands simply cannot match. Let’s take a look at four of them, here.

#1. Mothers and Daughters Love Us

We’re one of the few fashion franchises out there that appeal to both moms and daughters, and even grandmothers! When these generations spend special time together shopping at an Apricot Lane, they love that they can enjoy a truly boutique experience, shopping for clothing and accessories that are trendy, classic, and beautiful. Nothing about our stores feels like warehouse shopping. Moms and daughters will enjoy friendly, personalized, and knowledgeable service from fashion consultants who never pressure customers to make decisions or purchases, and always know when to make themselves available and when to step back. This kind of intimate and warm shopping experience is at the heart of the Apricot Lane brand philosophy, and is what separates us from other fashion franchise stores.

#2. We’re an Affordable Investment

You’d think that for all you get when you invest in an Apricot Lane franchise opportunity — the training and support, use of our brand name, access to our buyers and marketers, and so much more — that it would cost more than you might be able to afford. Well, guess again! Of all the fashion opportunities out there, our fashion franchise is one of the least-expensive, and is a terrific way to break into the fast-fashion industry. With an initial one-time franchise fee of just $34,500, ours is a value we’re very proud of.

#3. We’ve Got Brand Power

With over 75 individually owned and operated boutique locations across the country, we’ve grown to become a respected and trend-setting brand in a very competitive industry. Customers love Apricot Lane. They love our owners, our purpose, and the way we give back. They also love our affordable products, and they know we have our finger on the fast-fashion pulse. As an Apricot Lane franchisee, you’ll get to take advantage of our buying power, our advertising and marketing teams, our real estate experts, and our time-tested business model. When you can count on the kind of stability that comes with an established and respected franchise family, you start your career as a small business owner ahead of the curve.

#4. We’re Fashion Experts

Apricot Lane has been keeping things fresh and forward for decades, making us true fashion experts in the industry. We know that many women love to use fashion as an expression of themselves, which means the clothes they shop for must be unique, on-trend, and current. Our buyers go the distance to find favorite runway styles, and are quick to bring that fresh perspective to the lines we carry. That means our franchisees are able to add the newest and hottest looks to their inventory shortly after their runway debuts, and many of our fashion franchise stores receive new shipments on a weekly basis. But just because there’s a quick runway-to-retail turnaround time doesn’t mean we sacrifice quality — in fact, quite the opposite. Our inventory is produced in limited runs, allowing us to keep our standards of quality exceptionally high. Our customers know this, and make it a point to regularly shop their local Apricot Lane Boutique for this reason, among many others.


There are plenty of other ways we differentiate ourselves from the competition! To find out more, reach out to us today.

  • December 19, 2019
  • Blog

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