The women’s fashion industry is exciting, multi-dimensional, and dynamic. We ought to know. We’ve been at its forefront for a dozen years, and as such, we’ve had an insider’s look at what’s hot and what’s not! And while trends always come and go, right now we’re seeing some important characteristics of the industry that are shaping the consumer experience and that are critical to the success of any retailer in the women’s fashion industry. Let’s take a look at some of them.
A Boutique Philosophy
Because each Apricot Lane Boutique store is independently owned and operated, each one is as unique as the community it serves. Owners curate their inventory from the hundreds of lines we offer, which means each location has a boutique feel, and customers love this. Our shoppers know they can visit their local Apricot Lane and find something timeless or on-trend, in a variety of colors and sizes. And because items are always manufactured in limited quantities, customers also know to act fast when they see something they like. This boutique philosophy, unique in the women’s fashion industry, allows our customers of all ages to feel special and to dress as an extension of their own unique selves!
All Seasons Shopping for Year-round Fun!
Now more than ever, when a woman finds what she loves — on runways, on Instagram, or in fashion blogs — she also wants to find it in her favorite clothing store. And she wants to find it right away! Today, shoppers don’t want to wait until a season comes rolling around to discover what’s new or on-trend. They want to find and wear the pieces that are making statements now. That’s why our team of buyers are always one step ahead of the curve, attending fashion trade shows all over the nation in order to keep up with styles and trends of the women’s fashion industry. We then take what our buyers have found and task our manufactures to produce the beautiful and affordable pieces that our franchisees choose from. All this means the Apricot Lane customer looks stylish and current 365 days a year!
A Personalized Experience Without Feeling Pressured
There’s a time and place for warehouse shopping, but never at an Apricot Lane store. Women who visit our boutiques will always receive friendly, personalized, and knowledgeable service from fashion consultants who know when to make themselves available and when to step back. We know a gentle suggestion from one of our associates, or some kind encouragement from one of our owners, can make all the difference! Our commitment to an intimate, specialized shopping experience is at the heart of the Apricot Lane brand philosophy, and it’s what always separates us from mass-market retailers.
We have years of experience in the women’s fashion industry. If you’d like to learn more about how you can be part of it, contact us today!