If you’ve ever worked at a luxury fashion company, or in corporate retail, you know what it feels like to operate with limited flexibility. What is bought, sold, displayed, etc. is mostly decided for you, and you have little room to express your own individual style. The beauty of owning a boutique clothing franchise is the sense of agency it gives you to carry items that speak to your vision and style, and constantly update your inventory with new, exciting looks. If you want to enter a booming industry with an acute understanding of consumer needs, and are excited by the prospect of a revolving door of new styles, an Apricot Lane clothing franchise might be the perfect fit for you.
Fast Fashion is Booming
More traditional fashion retail brands and department stores have been on the decline. More boutique, fast fashion retailers like Apricot Lane have filled a much-needed gap in the market, and like some of our favorite seasonal styles, the trend is catching on. Consumers don’t want to wait for seasonal collections. They want the hottest clothes as soon as they appear on the runway, so it’s no surprise that the fast fashion industry has grown 21% over the past three years, and is expected to grow an additional 5.91% per year for the next three. Our space is growing at an incredible clip, especially compared to the luxury market. If you’re looking for an opportune time to enter the fashion industry, or make the leap to fast fashion with Apricot Lane clothing—that time is now.
Staying Ahead of the Curve
Fast fashion has really capitalized on consumers’ desire to look trendy and current—even those who might not consider themselves particularly fashion-conscious. Typically, to stay stylish shoppers had to empty their bank accounts for luxury brands. With the rise of fast fashion, looking your best is actually affordable. By specializing in items that are aesthetically similar to luxury brands, fast fashion retailers can appeal to a broad audience and reach a much wider consumer-base. With the rise of celebrity endorsements and more fast fashion stores opening by the day (H&M opened 427 new locations in 2016), the industry looks to a promising future.
Even more significantly, Apricot Lane avoids mass producing our products so our customers still get the exclusivity of luxury brands at an affordable price. There are many clothing brands that offer affordable clothing, but their styles are so mass-produced that their customers are likely to see women all over town in the same clothes. Because we carry only a limited run of each style, our products remain exclusive.
Limited Stock of Apricot Lane Clothing
Traditionally, there have been four times during the year where profits are highest for fashion retailers: Spring, Summer, Winter, and Fall. This has been standard in the fashion industry for many years. What makes Apricot Lane clothing successful, however, is the 52 “micro-season” model. In fast-fashion, there is no “off-season”. People want the hottest trends right away, within two weeks of their release by the designer. With our ever-rotating and changing selection of new apparel, there is always in impetus to buy, to stay up-to-date, and not fall behind the fashion curve. Apricot Lane clothing gives people a way to stay constantly connected to the latest trends, and with limited stock available for each run, customers know it’s only a matter of time before their favorite piece is gone.
If our ever-evolving industry excites you as much as it excites us, launch your career with Apricot Lane clothing today.