These days it might be tempting to think the small, independently-owned retail shop is in danger of being swallowed up by the big box stores and online shopping — and for a while, that was the prediction being made by countless “experts.” But the fact is, many small brick and mortar stores, like our Apricot Lane boutiques, are thriving — and not just thriving, but setting examples that the big chains are following! Many larger retailers are shrinking their footprints and opening smaller, service-focused storefronts to accommodate a more local clientele. At Apricot Lane Boutique, we’ve always known the value of keeping things small, keeping them local, and keeping them personal. Let’s look at a few reasons why people still love to shop small businesses, and how Apricot Lane excels at catering to customers who value a personalized shopping experience.
It might be fun to lie in bed at night and surf retail websites, but the fact is, it’s impersonal. Even with the ability to chat with an online representative, it can’t compare to real face time with a knowledgeable and caring sales associate. One of the reasons why our customers love us is because each of our Apricot Lane boutiques is staffed by friendly people whose job is to help customers when they need it. Ours is never a high-pressure approach. We believe it’s important to let customers enjoy our boutiques at their own pace, and if they need a little advice or a suggestion or two, we’re only too happy to help. Our sales staff will listen and help narrow down choices, making sure each customer finds the right dress, the right scarf, or the right necklace, at the right price.
Keeping it Local
More and more people are making it a point to not only shop small but shop local. They love the idea of supporting their favorite stores and restaurants in their communities and helping their neighbors stay in business. An Apricot Lane boutique owner knows this better than most. While all our stores share the same respected name, each one is independently owned and operated, catering to the unique needs of its community. All our franchisees are part of their town’s fabric, and their customers appreciate that. They delight in supporting their local Apricot Lane store because they know how important it is, and also because they know they’ll enjoy a shopping experience that can’t be had at the big box stores.
We might have over 75 boutique locations across the country, but no two are alike. Each one is uniquely curated by its owner, who can choose from hundreds of fashion-forward lines of clothing and accessories that are constantly being updated. Owners can pick their inventory to reflect their own taste, and best of all, because they have so much to choose from, they can almost always meet the unique needs and desires of their customers. It’s that kind of personalized service that will never go out of style!
If you’d like to learn more about how to become part of the Apricot Lane Boutique family, get in touch with us today!