Just about anyone in the business of retail knows that the Millennial market is huge. Comprised of individuals born between 1980 and 2000, Millennial shoppers spend $600B a year and are very savvy when it comes to products and services. For this reason, our clothing franchise opportunity not only appeals to them as an investment, but also as a brand. There is so much about our beautiful products and our specialized shopping experience that appeals to Millennials. Let’s take a closer look at how partnering with us as a franchisee will allow you to cater to and capitalize on this important demographic.
A Relaxed Environment
Millennials are known for paying attention to how their surroundings make them feel when they shop or dine. They value environments that are relaxed, clean, and beautiful — and these three words perfectly describe an Apricot Lane boutique. All our lovely stores feature clothing and accessories that are fun to look at and touch, that excite the imagination. Our stores are well-lit and always tidy, and are easy to get around in. Many of our shoppers make it a point to visit often and linger, because they know there is always new merchandise to choose from. We’re always updating our lines so that boutique owners can refresh their inventory and cater to the unique needs of their customers. Shopping at Apricot Lane is, simply put, a very pleasant way to pass some time, and when you invest in our clothing franchise, your Millennial customers will quickly learn that.
Superb Customer Service
Hand-in-hand with environment is experience. Customer service is important to Millennials, and they value the time and energy business owners put in. They don’t want to feel like just another consumer, and at Apricot Lane they never do! We go out of our way to make sure each of our customers, no matter what age, is taken care of from the moment she walks through our boutique doors. Our friendly and fashion-savvy associates can help her put together the perfect outfit or find a meaningful gift. Our approach is always relaxed, always focused on the needs of the customer, and never high-pressure. We know how important it is for a woman to treat herself from time to time, and to feel a little pampered by others. We make sure to listen to our customers and to let them know just how appreciated they truly are. After all, without them, there would be no us.
Value Means a Lot
Millennials are the first generation to have grown up completely in the digital age, which means they aren’t afraid to use technology to shop around for the best deal — and they do that a lot! What does that mean? It means they value a great deal, and that’s exactly what they get at their local Apricot Lane boutique. Our Millennial shoppers know they can count on beautiful, well-made products that priced more affordably than many luxury goods.
Millennials aren’t the only people who love to shop Apricot Lane! To find out more about our investment opportunity, get in touch today.