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Three Traits That Make Up the Ideal Apricot Lane Franchisee

If you’re thinking about a career change, and want to make the leap from employee to employer, a merchandising franchise might be a good choice. We know there are lots of merchandising franchise opportunities out there, but an Apricot Lane franchise is unique in its appeal and is perfect for someone who has certain character traits that are very useful when you own a fast-fashion boutique. Our franchisees come from all walks of life and diverse backgrounds, and while each one is unique, many of them do share some characteristics that make them ideal candidates for an Apricot Lane franchise. What are some of those characteristics? Let’s take a look!

Do You Have a Desire to Grow?

Depending on your past experience, when you become part of the Apricot Lane brand family, you’ll probably be experiencing some things for the very first time. Maybe it will be the first time you’ve been your own boss. Perhaps you’ve never owned a franchise before. Maybe you’ve never worked in retail. The wonderful thing about new experiences is that they are almost always opportunities for growth, either personally, professionally, or both. Many of our franchisees welcome these opportunities and look at obstacles or challenges as a path toward a better understanding of not just our industry, but of themselves. When you take advantage of a merchandising franchise with us, be prepared to learn new skills, face new responsibilities, and meet new people. Be prepared to grow!

Are You a People Person?

Speaking of people, as an Apricot Lane boutique owner, your customers will be at the heart of everything you do. You’ll meet many shoppers every month, listen to their suggestions, answer their questions, and work hard to become their one-stop source for the very latest in on-trend fashion and accessories. The longer you’re in business, the more you’ll be seen as a valuable resource, and customers might turn to you when they’re in a pinch for a meaningful gift,  just the right outfit, or some good old-fashioned fashion advice. Are you ready to be that resource, that retailer, that person? It’s pretty safe to say that most of our franchisees love being around people and are proud of the relationships they’ve developed with their customers. You should be, too.

Do You Have a Passion for Fashion?

If there’s any one trait that describes the typical Apricot Lane franchisee it’s that they almost always have what we like to call a “passion for fashion.” Many of our franchisees have spent a long time paying attention to the fashion industry as customers, following blogs, reading fashion magazines, and staying on top of styles and trends. It’s only natural, then, for many of them to take that love of fashion and turn it into their careers. And when they do that through our merchandising franchise, they can count on unparalleled training and support, so even if they come to their new careers with no previous experience, they’ll be prepared for success.

We love that our franchisees come from all walks of life and with all kinds of experience! Are you ready to be one of them?

To find out more about merchandising franchise opportunities reach out to us today!

  • November 19, 2019
  • Blog

Three Benefits of Owning Multiple Apricot Lane Franchise Locations

You know what they say: you can’t have enough of a good thing — and when you’re researching multi-unit franchise opportunities in the fast-fashion industry, you’ll quickly appreciate the many benefits of owning more than one Apricot Lane franchise location. Ours is a premier brand that has broad appeal, catering to shoppers of all ages and making the most of a robust industry. When you invest in more than one boutique location with us, you’re capitalizing on all that, times two, or three, or four! Let’s take a closer look at a few benefits of owning multiple Apricot Lane boutique locations.

You Grow Your Good Reputation

Apricot Lane is already a respected and recognized brand name, and when you open your first boutique, you’ll benefit from our reputation as a fast-fashion leader. But as an owner/operator, when you open a second or third boutique location, you’ll be growing your reputation as a respected retailer under our brand name umbrella. Multi-unit franchise opportunities like ours allow our franchisees to grow their retail roots in their communities and build customer loyalty and trust. Owning more than one Apricot Lane franchise location signals to shoppers that you’re a leader in your industry and have something to offer in the way of not just fashion and accessories, but knowledge about your industry in general. You become a business leader when you own multiple locations, and that’s something to be proud of.

You Enjoy Multiple Revenue Streams

Of course, one of the best advantages of owning more than one boutique location is the multiple revenue streams you’ll enjoy. Depending on where you locate your boutiques, you’ll be catering to different communities and their unique needs, and our beautiful and stylish lines of clothing and accessories will allow you to tailor your inventory to those needs. Furthermore, operating more than one location will require very little extra effort on your part, as you’ll already have the systems in place to run them, and the experience under your belt to anticipate needs and responsibilities. 

You Take Advantage of a Discounted Franchise Fee

Our one-time franchise fee is already very affordable, but one of the perks of investing in more than one location is the over 50% discount you’ll enjoy on that fee for each subsequent location you decide to open. This substantial discount makes it that much easier to become a multi-unit owner, and many of our current franchisees have taken advantage of that already. We’re proud of the fact that so many of our franchise partners love our brand enough to want to grow it, and we’re only too happy to help them!

No matter how many locations you decide to open with Apricot Lane, you can always count on our unmatched support in the way of marketing, store design options, technology, staffing, and so much more. We’re committed to the growth and success of each and every one of our franchisees, a philosophy that helps to define the Apricot Lane brand.

To find out more about multi-unit franchise opportunities with Apricot Lane, get in touch with us today.

  • November 12, 2019
  • Blog
franchises for gen-z

Capture the Gen-Z Shopper: Why These Young People Love Apricot Lane!

It might surprise you to learn that more than 80% of young people born between 1995 and 2015 — commonly referred to as Gen Z — say they like to shop at brick and mortar stores, as compared to shopping online. It’s true. A vast majority of these young people prefer shopping at local retailers that offer personalized service — like the more than 75 Apricot Lane boutique locations across the United States. And that means, when you invest in our fashion franchise opportunity, you’ll be the owner of a business that caters to the Gen Z demographic. Let’s take a closer look at how Apricot Lane capitalizes on that market, making it a leader among franchises for Gen Z shoppers.

Gen Z Shoppers Are Value Conscious

Gen Z shoppers pay attention to quality and place a premium on it, but they are also value-conscious. And that’s one of the reasons why they love to shop at Apricot Lane boutiques across the country — because at our beautiful shops, they know they can get both. Our on-trend and classic lines of clothing and accessories reflect what’s being seen on runways across the globe in real time, which means our Gen Z customers can fall in love with a look they see online or in fashion magazines and know they can find those styles at Apricot Lane. Best of all, Gen Z shoppers know when they shop with us, they won’t have to pay hefty designer prices. Our clothing and accessories are made to look good and last, making us a first choice among franchises for gen-z shoppers — and shoppers of all ages!

Gen Z Shoppers Want to Disconnect from Technology

Gen Z shoppers are the first generation to be born and raised in the digital age, but instead of embracing that technology, a majority of them want to actually disconnect from it, and they use shopping at brick and mortar stores as their way of doing so. Gen Z-ers often feel overwhelmed by social media and want to cut their time spent on it by shopping at boutiques like ours. Our stores feature friendly and knowledgeable sales associates who know how to help Gen Z shoppers find what they love in the way of the latest fashion looks, and are always available to share tips or suggestions. It’s this kind of personal attention that Gen Z shoppers love and that can’t be found online.

Gen Z Shoppers Love a Well-Curated Retail Experience

All our Apricot Lane stores are beautifully-appointed, with warm lighting and gorgeous seasonal colors, and they all embody an atmosphere that’s friendly and relaxed. Gen Z shoppers pay close attention to their surroundings and are especially appreciative of a well-curated retail experience. Each one of our independently owned and operated boutiques features inventory that has been made in limited quantities and that has been uniquely chosen by its owner to reflect the needs of his or her community. That means Gen Z shoppers can visit their local Apricot Lane boutique and know they’re seeing and buying something that can’t be found everywhere.If you’d like to find out more about our fashion franchise opportunity and how it caters to the Gen Z shopper, reach out to us today!

  • November 5, 2019
  • Blog
clothing franchise

Capture the Millennial Market with Our Clothing Franchise Opportunity!

Just about anyone in the business of retail knows that the Millennial market is huge. Comprised of individuals born between 1980 and 2000, Millennial shoppers spend $600B a year and are very savvy when it comes to products and services. For this reason, our clothing franchise opportunity not only appeals to them as an investment, but also as a brand. There is so much about our beautiful products and our specialized shopping experience that appeals to Millennials. Let’s take a closer look at how partnering with us as a franchisee will allow you to cater to and capitalize on this important demographic.

A Relaxed Environment

Millennials are known for paying attention to how their surroundings make them feel when they shop or dine. They value environments that are relaxed, clean, and beautiful — and these three words perfectly describe an Apricot Lane boutique. All our lovely stores feature clothing and accessories that are fun to look at and touch, that excite the imagination. Our stores are well-lit and always tidy, and are easy to get around in. Many of our shoppers make it a point to visit often and linger, because they know there is always new merchandise to choose from. We’re always updating our lines so that boutique owners can refresh their inventory and cater to the unique needs of their customers. Shopping at Apricot Lane is, simply put, a very pleasant way to pass some time, and when you invest in our clothing franchise, your Millennial customers will quickly learn that.

Superb Customer Service

Hand-in-hand with environment is experience. Customer service is important to Millennials, and they value the time and energy business owners put in. They don’t want to feel like just another consumer, and at Apricot Lane they never do! We go out of our way to make sure each of our customers, no matter what age, is taken care of from the moment she walks through our boutique doors. Our friendly and fashion-savvy associates can help her put together the perfect outfit or find a meaningful gift. Our approach is always relaxed, always focused on the needs of the customer, and never high-pressure. We know how important it is for a woman to treat herself from time to time, and to feel a little pampered by others. We make sure to listen to our customers and to let them know just how appreciated they truly are. After all, without them, there would be no us.

Value Means a Lot

Millennials are the first generation to have grown up completely in the digital age, which means they aren’t afraid to use technology to shop around for the best deal — and they do that a lot! What does that mean? It means they value a great deal, and that’s exactly what they get at their local Apricot Lane boutique. Our Millennial shoppers know they can count on beautiful, well-made products that priced more affordably than many luxury goods.

Millennials aren’t the only people who love to shop Apricot Lane! To find out more about our investment opportunity, get in touch today.

  • October 24, 2019
  • Blog
boutique franchise

Back to Basics — How Small-Sized Retailers Like Us Deliver Unparalleled Shopping Experiences

These days it might be tempting to think the small, independently-owned retail shop is in danger of being swallowed up by the big box stores and online shopping — and for a while, that was the prediction being made by countless “experts.” But the fact is, many small brick and mortar stores, like our Apricot Lane boutiques, are thriving — and not just thriving, but setting examples that the big chains are following! Many larger retailers are shrinking their footprints and opening smaller, service-focused storefronts to accommodate a more local clientele. At Apricot Lane Boutique, we’ve always known the value of keeping things small, keeping them local, and keeping them personal. Let’s look at a few reasons why people still love to shop small businesses, and how Apricot Lane excels at catering to customers who value a personalized shopping experience.

Personalized Service

It might be fun to lie in bed at night and surf retail websites, but the fact is, it’s impersonal. Even with the ability to chat with an online representative, it can’t compare to real face time with a knowledgeable and caring sales associate. One of the reasons why our customers love us is because each of our Apricot Lane boutiques is staffed by friendly people whose job is to help customers when they need it. Ours is never a high-pressure approach. We believe it’s important to let customers enjoy our boutiques at their own pace, and if they need a little advice or a suggestion or two, we’re only too happy to help. Our sales staff will listen and help narrow down choices, making sure each customer finds the right dress, the right scarf, or the right necklace, at the right price.

Keeping it Local

More and more people are making it a point to not only shop small but shop local. They love the idea of supporting their favorite stores and restaurants in their communities and helping their neighbors stay in business. An Apricot Lane boutique owner knows this better than most. While all our stores share the same respected name, each one is independently owned and operated, catering to the unique needs of its community. All our franchisees are part of their town’s fabric, and their customers appreciate that. They delight in supporting their local Apricot Lane store because they know how important it is, and also because they know they’ll enjoy a shopping experience that can’t be had at the big box stores. 

Unique Inventory

We might have over 75 boutique locations across the country, but no two are alike. Each one is uniquely curated by its owner, who can choose from hundreds of fashion-forward lines of clothing and accessories that are constantly being updated. Owners can pick their inventory to reflect their own taste, and best of all, because they have so much to choose from, they can almost always meet the unique needs and desires of their customers. It’s that kind of personalized service that will never go out of style!

If you’d like to learn more about how to become part of the Apricot Lane Boutique family, get in touch with us today!

  • October 17, 2019
  • Blog
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