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franchises for gen-z

Capture the Gen-Z Shopper: Why These Young People Love Apricot Lane!

It might surprise you to learn that more than 80% of young people born between 1995 and 2015 — commonly referred to as Gen Z — say they like to shop at brick and mortar stores, as compared to shopping online. It’s true. A vast majority of these young people prefer shopping at local retailers that offer personalized service — like the more than 75 Apricot Lane boutique locations across the United States. And that means, when you invest in our fashion franchise opportunity, you’ll be the owner of a business that caters to the Gen Z demographic. Let’s take a closer look at how Apricot Lane capitalizes on that market, making it a leader among franchises for Gen Z shoppers.

Gen Z Shoppers Are Value Conscious

Gen Z shoppers pay attention to quality and place a premium on it, but they are also value-conscious. And that’s one of the reasons why they love to shop at Apricot Lane boutiques across the country — because at our beautiful shops, they know they can get both. Our on-trend and classic lines of clothing and accessories reflect what’s being seen on runways across the globe in real time, which means our Gen Z customers can fall in love with a look they see online or in fashion magazines and know they can find those styles at Apricot Lane. Best of all, Gen Z shoppers know when they shop with us, they won’t have to pay hefty designer prices. Our clothing and accessories are made to look good and last, making us a first choice among franchises for gen-z shoppers — and shoppers of all ages!

Gen Z Shoppers Want to Disconnect from Technology

Gen Z shoppers are the first generation to be born and raised in the digital age, but instead of embracing that technology, a majority of them want to actually disconnect from it, and they use shopping at brick and mortar stores as their way of doing so. Gen Z-ers often feel overwhelmed by social media and want to cut their time spent on it by shopping at boutiques like ours. Our stores feature friendly and knowledgeable sales associates who know how to help Gen Z shoppers find what they love in the way of the latest fashion looks, and are always available to share tips or suggestions. It’s this kind of personal attention that Gen Z shoppers love and that can’t be found online.

Gen Z Shoppers Love a Well-Curated Retail Experience

All our Apricot Lane stores are beautifully-appointed, with warm lighting and gorgeous seasonal colors, and they all embody an atmosphere that’s friendly and relaxed. Gen Z shoppers pay close attention to their surroundings and are especially appreciative of a well-curated retail experience. Each one of our independently owned and operated boutiques features inventory that has been made in limited quantities and that has been uniquely chosen by its owner to reflect the needs of his or her community. That means Gen Z shoppers can visit their local Apricot Lane boutique and know they’re seeing and buying something that can’t be found everywhere.If you’d like to find out more about our fashion franchise opportunity and how it caters to the Gen Z shopper, reach out to us today!

  • November 5, 2019
  • Blog
clothing franchise

Capture the Millennial Market with Our Clothing Franchise Opportunity!

Just about anyone in the business of retail knows that the Millennial market is huge. Comprised of individuals born between 1980 and 2000, Millennial shoppers spend $600B a year and are very savvy when it comes to products and services. For this reason, our clothing franchise opportunity not only appeals to them as an investment, but also as a brand. There is so much about our beautiful products and our specialized shopping experience that appeals to Millennials. Let’s take a closer look at how partnering with us as a franchisee will allow you to cater to and capitalize on this important demographic.

A Relaxed Environment

Millennials are known for paying attention to how their surroundings make them feel when they shop or dine. They value environments that are relaxed, clean, and beautiful — and these three words perfectly describe an Apricot Lane boutique. All our lovely stores feature clothing and accessories that are fun to look at and touch, that excite the imagination. Our stores are well-lit and always tidy, and are easy to get around in. Many of our shoppers make it a point to visit often and linger, because they know there is always new merchandise to choose from. We’re always updating our lines so that boutique owners can refresh their inventory and cater to the unique needs of their customers. Shopping at Apricot Lane is, simply put, a very pleasant way to pass some time, and when you invest in our clothing franchise, your Millennial customers will quickly learn that.

Superb Customer Service

Hand-in-hand with environment is experience. Customer service is important to Millennials, and they value the time and energy business owners put in. They don’t want to feel like just another consumer, and at Apricot Lane they never do! We go out of our way to make sure each of our customers, no matter what age, is taken care of from the moment she walks through our boutique doors. Our friendly and fashion-savvy associates can help her put together the perfect outfit or find a meaningful gift. Our approach is always relaxed, always focused on the needs of the customer, and never high-pressure. We know how important it is for a woman to treat herself from time to time, and to feel a little pampered by others. We make sure to listen to our customers and to let them know just how appreciated they truly are. After all, without them, there would be no us.

Value Means a Lot

Millennials are the first generation to have grown up completely in the digital age, which means they aren’t afraid to use technology to shop around for the best deal — and they do that a lot! What does that mean? It means they value a great deal, and that’s exactly what they get at their local Apricot Lane boutique. Our Millennial shoppers know they can count on beautiful, well-made products that priced more affordably than many luxury goods.

Millennials aren’t the only people who love to shop Apricot Lane! To find out more about our investment opportunity, get in touch today.

  • October 24, 2019
  • Blog
boutique franchise

Back to Basics — How Small-Sized Retailers Like Us Deliver Unparalleled Shopping Experiences

These days it might be tempting to think the small, independently-owned retail shop is in danger of being swallowed up by the big box stores and online shopping — and for a while, that was the prediction being made by countless “experts.” But the fact is, many small brick and mortar stores, like our Apricot Lane boutiques, are thriving — and not just thriving, but setting examples that the big chains are following! Many larger retailers are shrinking their footprints and opening smaller, service-focused storefronts to accommodate a more local clientele. At Apricot Lane Boutique, we’ve always known the value of keeping things small, keeping them local, and keeping them personal. Let’s look at a few reasons why people still love to shop small businesses, and how Apricot Lane excels at catering to customers who value a personalized shopping experience.

Personalized Service

It might be fun to lie in bed at night and surf retail websites, but the fact is, it’s impersonal. Even with the ability to chat with an online representative, it can’t compare to real face time with a knowledgeable and caring sales associate. One of the reasons why our customers love us is because each of our Apricot Lane boutiques is staffed by friendly people whose job is to help customers when they need it. Ours is never a high-pressure approach. We believe it’s important to let customers enjoy our boutiques at their own pace, and if they need a little advice or a suggestion or two, we’re only too happy to help. Our sales staff will listen and help narrow down choices, making sure each customer finds the right dress, the right scarf, or the right necklace, at the right price.

Keeping it Local

More and more people are making it a point to not only shop small but shop local. They love the idea of supporting their favorite stores and restaurants in their communities and helping their neighbors stay in business. An Apricot Lane boutique owner knows this better than most. While all our stores share the same respected name, each one is independently owned and operated, catering to the unique needs of its community. All our franchisees are part of their town’s fabric, and their customers appreciate that. They delight in supporting their local Apricot Lane store because they know how important it is, and also because they know they’ll enjoy a shopping experience that can’t be had at the big box stores. 

Unique Inventory

We might have over 75 boutique locations across the country, but no two are alike. Each one is uniquely curated by its owner, who can choose from hundreds of fashion-forward lines of clothing and accessories that are constantly being updated. Owners can pick their inventory to reflect their own taste, and best of all, because they have so much to choose from, they can almost always meet the unique needs and desires of their customers. It’s that kind of personalized service that will never go out of style!

If you’d like to learn more about how to become part of the Apricot Lane Boutique family, get in touch with us today!

  • October 17, 2019
  • Blog
clothing franchise business opportunities

Ready to Convert Your Passion for Fashion into a Thriving Business? Here’s How!

If you love fashion and you’re researching clothing franchise business opportunities as a way to become more involved in the fashion industry, you might be pleasantly surprised to learn how easy it is to convert your passion for fashion into a thriving small business with Apricot Lane. We believe our franchise opportunity is the very best on the fashion scene, and we’ve made sure our business model includes thorough franchisee training and support. The process of becoming an Apricot Lane boutique owner is straightforward and transparent, making it simple for qualified individuals to become part of our brand family. Let’s take a quick look at some of the steps a fashion-passionate entrepreneur will take to turn a love of stylish clothes and accessories into a rewarding career.

Schedule an Introductory Call

The first thing you’ll do is reach out via a phone call to speak to our Franchise Development Ambassador. During this 30 to 45-minute call, we’ll get to know each other, as we review with you the initial investment, general store operations, and support resources available to all our franchisees, among other topics. We’ll also answer any questions you may have about clothing franchise business opportunities, and we’ll ask you a few, too, to make sure we’re a good fit.

Shortly after this preliminary call, you’ll begin to receive a series of informative emails that will reinforce our initial discussion, as well as provide you with additional information on subjects such as training, location, store features, bookkeeping, and much more!

Submit a Financial Application

We’ll ask you to complete and return our Request for Consideration financial application that you’ll find at the bottom of each of our informative emails. Once we’ve made sure you have the resources to open one of our boutiques, you’ll speak with our founder, Ken Petersen, who will share with you his vision for our brand and his expert philosophy about franchising. He’ll make sure to answer any questions you may have about clothing franchise business opportunities, too. Ken, like all of us at Apricot Lane, wants to make sure you have as much information as possible before making your investment with us. 

We’ll Visit Your Market

We believe our brand is only as successful as each of our franchisees, which is why we place such an emphasis on making sure there’s a good fit between us and our boutique owners. That’s why we’ll come out to meet you, in your market, at our own expense. We’ll send our real estate expert, or our president of retail, or even our founder Ken himself, to meet with you, research location opportunities, and schedule appointments with leasing agents. We’ll tour properties together and help you narrow down your choices. Location is everything, and we want to be sure you’re making the most of your market and its demographics.

We Love Awarding Clothing Franchise Business Opportunities

After this important visit, we’ll meet internally with our team to review everything we have learned about you and your market and, if we believe the fit is right, we’ll award you your franchise. Now, the real fun begins! You’ll spend 120 days training with us for ownership, will begin to curate your beautiful new boutique, choosing from hundreds of our stylish and trendy lines, and preparing to live your life as a business owner. Your passion for fashion has now turned into a career you can be proud of.

To find out more about turning your passion for fashion into a rewarding career, reach out today!

  • October 10, 2019
  • Blog
boutique franchise investment

Mothers and Daughters Love the Apricot Lane Brand!

Quality time — as parents, we all want it with our children, especially if we’re moms of daughters. These days, many mothers and daughters have more in common with each other than not, and for a lot of them, a favorite way to share quality time is by shopping together. The Apricot Lane boutique franchise investment caters to the love that mothers and daughters have of stylish and on-trend clothing and accessories, and when you partner with us, you’ll quickly realize how your beautiful inventory appeals to multiple generations! In fact, mothers and daughters are some of our best customers, and for some good reasons.

From Runway to Retail — Fast!

It doesn’t matter how old a woman is — 18 or 80 — if she has a passion for fashion, she’s going to want to express her own sense of style and not dress like the rest. Mothers and daughters know that when they shop at their local Apricot Lane boutique, they’ll get to choose from hundreds of stylish, on-trend lines that will allow them to find just the right dress, sweater, blouse, or skirt for any occasion. Mothers will love the classic, tailored pieces we carry for every season; daughters get excited about our trendy denim looks and fashion-forward accessories. Moms and daughters will also be happy about shopping new trends in real time. What do we mean by real time? It means that the look mothers and daughters fall in love with on the runway will be available to them at an Apricot Lane boutique, thanks to our robust relationships with vendors in the Los Angeles fashion district and our attending some of the largest and best fashion trade shows in America. When you make a boutique franchise investment with us, you’ll constantly benefit from fresh and fashionable merchandise that moms and daughters will love wearing — and sharing!

A Boutique Experience

When moms and daughters spend special time together shopping at an Apricot Lane, they love that they can enjoy a true boutique experience. Nothing about our stores feel like warehouse shopping. Moms and daughters will always receive friendly, personalized, and knowledgeable service from fashion consultants who know when to make themselves available and when to step back. This kind of intimate, specialized shopping experience is at the heart of the Apricot Lane brand philosophy. It’s what separates us from mass-market retailers and what will keep your customers coming back to your beautiful store, time after time.

A Unique Boutique Franchise Investment

Today, there are over 75 Apricot Lane boutiques across the country, each one individually owned and operated, and each one curated by their owners to meet the unique needs of the communities they serve. Daughters and moms know this. They know they can visit their local Apricot Lane shop and see the clothes and accessories that they may have personally asked for. Our shop owners are responsive and take to heart the suggestions or requests that come from their best customers. It’s that kind of personalized service that sets us apart from our competitors and what makes shopping at an Apricot Lane boutique a unique and special experience — one moms and daughters won’t soon forget!

If you’d like to learn more about a boutique franchise investment with us, we’d love to hear from you! Get in touch today.

  • October 3, 2019
  • Blog

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