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Apricot Lane Boutique store

No Experience? No Problem! We’ll Prepare You for Success

When you decide to go into business for yourself, there are two ways to go about it. You can start your small business from scratch, essentially figuring things out by yourself, or you can partner with a franchise brand and benefit from its experience and guidance. If you decide on the latter, you should know that not all franchise opportunities are equal; some are better than others, and when you choose to invest in a clothing boutique franchise with Apricot Lane, you’ll become part of a trusted brand that gives you access to unparalleled training and support. That means, if you’d love to become part of the fashion industry, but are worried because you don’t have prior experience, you don’t need to be. Let’s take a closer look at how we help prepare our franchisees to succeed.

Before Your Doors Open

The minute you sign your franchise agreement with Apricot Lane, you begin a journey that will prepare you for owning your beautiful and unique clothing boutique franchise with us. You’ll start by taking part in 40 hours of home training, to be conducted at your own pace and on your own schedule. You’ll study our proprietary training manuals that are electronically stored in a password-protected intranet, and take tests on their content, in addition to learning some of the software we use during this training. After your 40 hours are completed, you’ll spend five days of classroom time at our beautiful Sacramento Valley corporate location, where we’ll go over everything you need to know about buying merchandise, managing your store and its inventory, delivering first-rate customer service, and marketing your boutique, among other important topics. Best of all, you’ll get to spend one of those days on a field trip to the Los Angeles Fashion District, where you’ll visit with our on-site buyer and meet some key suppliers, for a big-picture introduction to our exciting fast-fashion industry. We make sure our franchise partners are as prepared as they can be because we know the Apricot Lane brand depends on it, and because we believe our investors deserve the benefit of our experience and expertise.

Ongoing Support

We believe it’s not enough to simply train and prepare you — we must also support you, and we do that in a number of important ways. We’ll help you find, lease, and build out the perfect location for your new clothing boutique franchise, and help you design its interior so that it reflects you and your unique aesthetic sense. You’ll also have access to technology and support systems that will drive your business, allowing you to complete sales and manage your bookkeeping efficiently and in real time. Our annual learning conference, ongoing recorded and archived webinars, and monthly networking calls round out the support you can count on from us when you become part of the Apricot Lane brand. We know a franchise brand is only as good as its franchisees, and that success is only reached when the corporate arm of a brand works as hard as the individual investor. It’s a philosophy that’s allowed us to grow to over 75 boutique locations across the country and that promises to serve us well into the future.

Would you like to be part of an industry that’s exciting and growing? Reach out to us today.

  • August 27, 2019
  • Blog

You Can Combine Work with Pleasure!

When was the last time you got up in the morning and looked forward to going to work? Unfortunately, too many of us must answer: never. If you’re one of those people and you’re ready to make a change, Apricot Lane Boutique might just be your answer. A fashion franchise with us is a great way to make a living and have some fun at the same time. You’ll spend your days merchandising beautiful inventory, making friends with repeat customers, and playing an important role in your business community — all as part of a powerhouse brand that has been at the forefront of the fast-fashion industry for over a dozen years.  And with our training and support, Apricot Lane will help you have fun!

For the Love of Fashion

The fast-fashion industry is by its very nature is an exciting one, characterized by affordable pricing, limited production, and a quick runway-to-retail turnaround time. As a fast-fashion expert operating your own Apricot Lane boutique, you’ll be able to offer customers the fashion trends and styles they fall in love with in magazines, on line, or on social media right away, because our buyers are committed to that. They attend some of the largest and best fashion trade shows in America, and meet regularly with vendors in the Los Angeles Fashion District to take advantage of unique buying opportunities. Our buying power means you’ll always benefit from fresh and fashionable merchandise you can delight your customers with quickly, as you curate your inventory from the hundreds of clothing and accessory lines we carry. Customers will come to your fashion franchise knowing they’ll be able to purchase beautiful, trendy, and affordable pieces they can’t find anyplace else, and you’ll take pleasure in helping them find just the right dress, the perfect accessory, or a meaningful gift.

Get Ready to Love Your Work

If you’re worried about becoming part of a fun and fast-paced industry without any prior experience at it — don’t be. You can make the changes in your professional life that you want, knowing you have access to our fashion franchise business model that lays the groundwork for success, and the corporate training and support we’re known for. We make sure you’ll learn everything you need to know about how to run your Apricot Lane boutique — how to stock it with beautiful inventory, how to display it in eye-catching ways, and how to find and hire enthusiastic and experienced employees — all before you even open your doors. After that, we’ll always be available to answer any questions you might have and to help you with reordering, marketing, and operations. Our yearly conference, monthly networking calls, and a library of webinars round out the support.

We believe it’s entirely possible to work and play at the same time, and we do everything we can to help our franchisees experience the satisfaction of that, first-hand.

If you’re ready to have fun at work, and love the idea of doing so in the fashion industry, contact us today.

  • August 20, 2019
  • Blog
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Don’t Let These Myths Keep You and Your Spouse from Going into Business Together

It’s been the subject of countless jokes and the generator of a lot of well-meaning advice: when you hear about couples going into business together, many privately think it’s a mistake. But at Apricot Lane, we believe very differently. A women’s fashion franchise with us is a wonderful opportunity for couples to share their passion for fashion and to open a small business that allows them to make a living and serve their community at the same time. Let’s take a look at three common myths surrounding the idea of couples working together, and how our women’s fashion franchise opportunity debunks them.

Myth #1: It’s Very Stressful

Starting any small business requires a lot of time, energy, and resources — and opening a women’s fashion franchise is certainly no different. But when you do so with Apricot Lane, you get the benefit of a powerhouse brand that is backed by a proven business model that takes a lot of the guesswork — and the stress — out of running your business. Couples who start their small businesses from scratch often have no real groundwork or template on which to base their efforts. There’s a lot of trial and error, which can lead to a lot of anxiety. But because we have more than 25 years of franchise experience, we know what works and what doesn’t, and we’ve taken that knowledge and incorporated it into a system that works across multiple channels and that includes unparalleled training and support. Entrepreneurial couples who don’t have the advantage of help from a respected and recognized franchise brand must go it alone. Our franchisees never do — which can mean a lot less stress and a lot more reward.

Myth #2: You’ll Be Spending Too Much Time Together

When it comes to couples working together, this is probably the most common myth — and in some ways, that’s understandable. After all, if you live and work together, you’re bound to get tired of each other. But one of the perks of an Apricot Lane women’s fashion franchise is that it provides ample opportunity for each owner to play to their individual strengths, which means if one person is good with numbers, he or she might focus on the business’s bookkeeping, while the other might be responsible for merchandising because he or she has an eye for detail. Both these tasks are critical to the success of your franchise but involve very different skill sets and requirements, leaving you free to work independently as needed. At the end of the day, you can both go home, share success stories or concerns, and feel good about working together toward a common goal.

Myth #3: You’ll Have No Free Time to Spend as a Couple

When couples decide to take advantage of a women’s fashion franchise with us, they’ll soon realize some of the benefits of being their own boss. While it’s true that, initially, starting your boutique is probably going to require some overtime, once you’ve established yourself, you’ll be free to delegate tasks to your employees and work as little or as much as you’d like.  And at Apricot Lane, we know how critical it is to hire the right people, which is why we’ll help you find and train stylists who know how to tend to customers and create important relationships with them. You’ll have access to our comprehensive customer service module, which consists of videos and development guides, job descriptions, and hiring processes, among other helpful resources. In short, as part of our franchise family, you’ll be able to enjoy free time more quickly because our corporate support means you’re up and running sooner and equipped for success from the moment you open your doors.  Before you know it, you’ll have time as a couple to enjoy life outside of work, on your own schedule and at your own pace.

If you and your spouse are excited by the idea of working together, and want to do so in the fashion industry, contact us today.

  • August 6, 2019
  • Blog
Hand using smartphone with Social media concept.

Getting the Word Out — Here Are Some Great Ways to Do That

As anyone in business can tell you, marketing is everything. After all, you can’t expect to make a living if people don’t know who you are and what you’re offering. When you join the Apricot Lane brand family as a boutique owner, marketing your new clothing franchise will be a joint effort. Our in-house advertising agency is ready to meet your marketing needs, and you’ll be working closely with that agency to promote the brand, maximize your visibility, and get the word out. But much of your new store’s marketing will be your responsibility, which is a good thing, because it keeps you connected to the brand culture and the wants and needs of your unique community. Let’s look at a few ways to successfully market your new boutique.

The Advantage of Social Media

Today, one of the most powerful marketing tools available to clothing franchise owners is social media, and savvy business owners recognize how important it is to leverage that power to the fullest. There is hardly an individual out there who doesn’t have some sort of interaction with a social media platform, like Facebook or Instagram, and many of them do so on a regular basis. As a business owner, you’ll want to make sure to stay engaged on these platforms, and that’s easy to do. Social media accounts are easy to set up, and platforms are always expanding and improving. Additionally, many of them provide relatively inexpensive opportunities to create advertising campaigns meant for targeted audiences, which means you’ll be able to reach your ideal customers. Growing your social media presence allows you to share news and videos in real time, and open up channels of communication between you and your customers, where ideas and feedback can be exchanged.

Host Special Events

A beautiful, well-stocked clothing franchise, like the one you’ll own when you invest with us, is the perfect backdrop for fun social gatherings that bring your best customers together and introduce new ones to your trend-setting styles. Holidays, local events, seasonal sales, or anniversaries are all perfect opportunities for you to invite your community in to celebrate. You’ll be able to reinforce your commitment to it in a festive way that promotes both good will and your business at the same time.

Join Your Local Chamber

One of the more rewarding aspects of operating a clothing franchise is the opportunity you’ll have as a business owner to become an important part of your community, getting to know it in a way that you may not have done before. And as more and more people visit your boutique, you’ll quickly realize that one of the best ways to market your store is to join your local Chamber of Commerce. Becoming a member of your local Chamber allows you to network, meet other business people, and build good will, while making a positive impression on people who might later act as references or give your referrals. Chamber events are also great opportunities to let people know about any specials you’re running, any new activities you might have planned, and all the news you want your community to know about.

If you’d like to learn more about how to successfully market a clothing franchise, get in touch with us today.

  • August 1, 2019
  • Blog
Beautiful woman standing with arms crossed in a fashion store

Live the Life You Want as an Apricot Lane Franchisee

These days you hear a lot about quality of life, as it pertains to both your private and professional lives. More and more of us are realizing how important it is to make sure our time is spent doing things that matter to us. So, wouldn’t it be great if we were able to add quality time to both our personal and professional lives at the same time? Well, with an Apricot Lane Boutique franchise, you can. Boutique franchises offer owners the chance to be their own bosses, make time for themselves and their families outside of work, become valued members of their communities, and make a solid living. With an Apricot Lane franchise, you truly can live the life you want. Let’s find out how, here.

Guesswork, Gone!

We’ve spent the last 25 years in franchising, with about half that time becoming experts in the fast-fashion industry. It’s safe to say we’ve learned a lot, and we’ve taken all that experience and expertise and used it to develop a proven business model that works across all platforms and paves the way for success. When you follow our system, you take a lot of the guesswork out of running your business — and what does that mean? It means you’re free to concentrate on the things that matter to you, whether that be at work or at home. Starting a small business from scratch entails a tremendous amount of effort with no previous groundwork laid and no clear path to follow. But the Apricot Lane Boutique franchise business model is like a roadmap; follow it, and you’re left with less worry and more quality time.

We’re Here to Help

If you’ve always wanted to be a retail business owner, but have no experience at it — no problem! When you invest in an Apricot Lane Boutique franchise you can count on unparalleled training and support that will not only prepare you for ownership, but give you a competitive edge. Our training is both at home, in classrooms, and on site, and is designed to empower you to build strong and effective habits and to encourage your confidence. Furthermore, after you open your boutique doors, our expert franchise teams will be available to answer any questions you have, or listen to your concerns or ideas. You’ll also be able to tap into our network of franchisees, talking to them about their own experiences and benefitting from their advice.

A Valued Member of Your Community

Many of us wish to live our lives as part of something bigger than ourselves, and as an Apricot Lane Boutique franchise owner, you can. You’ll quickly realize that women of all ages will count on you for the latest in fashions and accessories, as you curate your inventory to reflect their unique needs and become a welcomed and counted-on member of your business community. You’ll also be able to feed your creative side, choosing the styles that speak to your individual aesthetic, and designing and merchandising your store in ways that reflect you and your customers. No two Apricot Lane boutiques are alike, and you’ll get to make yours your very own.

Boutique franchises let you do live the life you want, especially when you partner with Apricot Lane.Contact us today for more information.

  • July 25, 2019
  • Blog
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