Apricot Lane is very proud to be the parent company of over 75 individually owned and operated franchise locations that serve their communities — and every year, we look forward to adding 15 to 20 more stores to our family. If you’re thinking about making the leap from employee to employer, if you’re excited about the possibility of being your own boss and are looking into women’s fashion industry franchise opportunities as your way to get there, Apricot Lane might just be the ticket! Our franchisees come from all walks of life and all backgrounds, and are an invaluable addition to the brand family. But while all our franchisees are unique, they do share some common characteristics that make them ideal candidates for an Apricot Lane franchise. What are some of those characteristics? Let’s take a look!
Passion for Fashion
Many if not most of our franchisees gravitate to the Apricot Lane Boutique franchise opportunity because they have what we like to call a “passion for fashion.” They’ve researched all the other women’s clothing franchise opportunities out there and quickly appreciate our commitment to that passion as well! We love fashion! More than that, we love providing women of all ages the opportunity to dress beautifully, smartly and fashionably, every day and at great prices. Our franchisees get excited when their new inventory arrives because they know their customers have come to expect on-trend clothing and accessories that allow them to express their passion for fashion. So, while each of our franchisees are as unique as a fingerprint, all of them have that finger on the fashion industry’s pulse!
A Love of People
One of the most rewarding aspects of being an Apricot Lane franchisee is being part of a retail community. Business owners are often leaders in their communities, and Apricot Lane encourages its franchisees to think of themselves that way, and to give back. It’s that love of people — talking to them, helping them, and sharing with them — that many of our franchisees feel. And it makes sense. Every day, our franchisees welcome hundreds of customers into their stores, interacting with them in fun and meaningful ways. Every day, women count on their local Apricot Lane store to provide them with just the right dress, that perfect pair of earrings, or a meaningful gift. The relationships that franchisees develop with their customers is special and important, and is something you can and should look forward to as part of the Apricot Lane family.
So much of what defines an ideal Apricot Lane franchisee candidate is intangible. We’ve identified characteristics or experiences that we feel are helpful to have, but they’re not critical to a potential franchisee’s approval. For instance, while some retail experience is a plus, we don’t insist that you have it, in part because we know that our thorough training and ongoing support will make up for that. But regardless of background or experience, all our franchisees have demonstrated a certain level of financial stability that has made them good candidates for our business model. We look for that level of stability because we know opening a new business is hard work and can be stressful at times. Being financially secure before you start your journey as a franchisee is critical to your success.