It’s been the subject of countless jokes and the generator of a lot of well-meaning advice: when you hear about couples going into business together, many privately think it’s a mistake. But at Apricot Lane, we believe very differently. A women’s fashion franchise with us is a wonderful opportunity for couples to share their passion for fashion and to open a small business that allows them to make a living and serve their community at the same time. Let’s take a look at three common myths surrounding the idea of couples working together, and how our women’s fashion franchise opportunity debunks them.
Myth #1: It’s Very Stressful
Starting any small business requires a lot of time, energy, and resources — and opening a women’s fashion franchise is certainly no different. But when you do so with Apricot Lane, you get the benefit of a powerhouse brand that is backed by a proven business model that takes a lot of the guesswork — and the stress — out of running your business. Couples who start their small businesses from scratch often have no real groundwork or template on which to base their efforts. There’s a lot of trial and error, which can lead to a lot of anxiety. But because we have more than 25 years of franchise experience, we know what works and what doesn’t, and we’ve taken that knowledge and incorporated it into a system that works across multiple channels and that includes unparalleled training and support. Entrepreneurial couples who don’t have the advantage of help from a respected and recognized franchise brand must go it alone. Our franchisees never do — which can mean a lot less stress and a lot more reward.
Myth #2: You’ll Be Spending Too Much Time Together
When it comes to couples working together, this is probably the most common myth — and in some ways, that’s understandable. After all, if you live and work together, you’re bound to get tired of each other. But one of the perks of an Apricot Lane women’s fashion franchise is that it provides ample opportunity for each owner to play to their individual strengths, which means if one person is good with numbers, he or she might focus on the business’s bookkeeping, while the other might be responsible for merchandising because he or she has an eye for detail. Both these tasks are critical to the success of your franchise but involve very different skill sets and requirements, leaving you free to work independently as needed. At the end of the day, you can both go home, share success stories or concerns, and feel good about working together toward a common goal.
Myth #3: You’ll Have No Free Time to Spend as a Couple
When couples decide to take advantage of a women’s fashion franchise with us, they’ll soon realize some of the benefits of being their own boss. While it’s true that, initially, starting your boutique is probably going to require some overtime, once you’ve established yourself, you’ll be free to delegate tasks to your employees and work as little or as much as you’d like. And at Apricot Lane, we know how critical it is to hire the right people, which is why we’ll help you find and train stylists who know how to tend to customers and create important relationships with them. You’ll have access to our comprehensive customer service module, which consists of videos and development guides, job descriptions, and hiring processes, among other helpful resources. In short, as part of our franchise family, you’ll be able to enjoy free time more quickly because our corporate support means you’re up and running sooner and equipped for success from the moment you open your doors. Before you know it, you’ll have time as a couple to enjoy life outside of work, on your own schedule and at your own pace.
If you and your spouse are excited by the idea of working together, and want to do so in the fashion industry, contact us today.