The beauty of investing in an Apricot Lane boutique franchise is that you are going into business for yourself but not by yourself. Our top priority is seeing our franchisees thrive in their new role, which is why we emphasize training and support over virtually anything else. Making quality training our number one goal has allowed us to prepare and empower our franchisees to run strong businesses.
Training Is #1
In order to help you get your store up and running, our priority is training. The Apricot Lane training program leads the industry; we have 25 years of experience teaching our franchisees everything they need to know about opening and operating a boutique franchise.
Learn the Boutique Franchise Industry
Whether you are a long-time retail veteran or a new convert, there is a lot to learn to own a fashion boutique. Fashion and retail are fast-paced, and Apricot Lane franchisees have to keep up with today’s shopper who is always looking for a hot new look. Your store needs to keep up with the fashion bloggers and Instagram accounts in addition to what’s on seasonal runways and our training helps you accomplish that.
Part of your classroom training in California includes a trip to meet our onsite buyer in the Los Angeles Fashion District. Here you will get some insight into how our buyer works to find the beautiful and trendy styles that you can sell in your stores.
Additionally, training covers some important tasks that you will do as an owner, including:
- Selecting styles
- Managing your inventory
- Merchandising and displaying goods
Learn the Brand
In our years in business, we have carefully cultivated our brand. Apricot Lane is a stylish brand that caters to women of all ages and tastes, and we have built a presence in major shopping areas throughout the country. As a boutique franchise, we are known for apparel, shoes, and accessories that customers love, in part because we carry limited runs of each item. That means that our shoppers will not see women all over town wearing the same styles as them like they do when they shop at mass-produced brand stores.
In addition to our exclusive feeling for customers, our franchisees get the benefit of working with an experienced brand. We have gone through the work of researching and testing software, point of sale systems, a company-wide intranet, and so much more. Your investment includes training and access to all of these things that help your business run smoothly.
Learn the Business
If you have never owned a business before, you can still be an Apricot Lane franchisee. A key part of our training program covers the ins and outs of owning a business, including all the hats you wear as a business owner. Throughout our self-guided classroom and on-site training programs, you will learn things like:
- Managing personnel
- Marketing and advertising
- Providing good customer service
- Training staff
- Making sales
- Much more
Taking the time to help our franchisees learn the basics of business ownership is one of our biggest strengths. Apricot Lane franchisees open their businesses with confidence. Even better, our training program is just one of the many ways that we support our franchise owners. Contact us to learn more about investing in Apricot Lane!