As anyone in business can tell you, marketing is everything. After all, you can’t expect to make a living if people don’t know who you are and what you’re offering. When you join the Apricot Lane brand family as a boutique owner, marketing your new clothing franchise will be a joint effort. Our in-house advertising agency is ready to meet your marketing needs, and you’ll be working closely with that agency to promote the brand, maximize your visibility, and get the word out. But much of your new store’s marketing will be your responsibility, which is a good thing, because it keeps you connected to the brand culture and the wants and needs of your unique community. Let’s look at a few ways to successfully market your new boutique.
The Advantage of Social Media
Today, one of the most powerful marketing tools available to clothing franchise owners is social media, and savvy business owners recognize how important it is to leverage that power to the fullest. There is hardly an individual out there who doesn’t have some sort of interaction with a social media platform, like Facebook or Instagram, and many of them do so on a regular basis. As a business owner, you’ll want to make sure to stay engaged on these platforms, and that’s easy to do. Social media accounts are easy to set up, and platforms are always expanding and improving. Additionally, many of them provide relatively inexpensive opportunities to create advertising campaigns meant for targeted audiences, which means you’ll be able to reach your ideal customers. Growing your social media presence allows you to share news and videos in real time, and open up channels of communication between you and your customers, where ideas and feedback can be exchanged.
Host Special Events
A beautiful, well-stocked clothing franchise, like the one you’ll own when you invest with us, is the perfect backdrop for fun social gatherings that bring your best customers together and introduce new ones to your trend-setting styles. Holidays, local events, seasonal sales, or anniversaries are all perfect opportunities for you to invite your community in to celebrate. You’ll be able to reinforce your commitment to it in a festive way that promotes both good will and your business at the same time.
Join Your Local Chamber
One of the more rewarding aspects of operating a clothing franchise is the opportunity you’ll have as a business owner to become an important part of your community, getting to know it in a way that you may not have done before. And as more and more people visit your boutique, you’ll quickly realize that one of the best ways to market your store is to join your local Chamber of Commerce. Becoming a member of your local Chamber allows you to network, meet other business people, and build good will, while making a positive impression on people who might later act as references or give your referrals. Chamber events are also great opportunities to let people know about any specials you’re running, any new activities you might have planned, and all the news you want your community to know about.
If you’d like to learn more about how to successfully market a clothing franchise, get in touch with us today.