Starting a career as an Apricot Lane franchise owner is an exciting time, one that all our franchisees have worked hard for. Many of them come to our brand family with a lot of past experience in the fashion or retail industries, and apply that knowledge to the operation of their new stores. Other beginning franchisees are not familiar with our industry at all. But no matter what their backgrounds, all our franchisees enjoy thorough boutique training before they open their doors that’s designed to prepare them for business. Let’s take a closer look at what some of that training entails.
You’ll Start at Home
Your journey toward getting ready to operate your beautiful and unique clothing boutique franchise with us begins at home. That’s where you’ll take part in 40 hours of in-home boutique training, to be conducted at your own pace and on your own schedule. You’ll study our proprietary training manuals that are electronically stored on a password-protected intranet, take tests on their content, and learn about some of the software we use during this training. You’ll also learn more about the inventory management technology we use to keep track of the clothing and accessories you’ll be purchasing for your new boutique. Your 40 hours of in-home training will be done before you know it, at which point, it’s time for phase two of your training.
You’ll Move to the Classroom
After those first 40 hours are completed, you’ll spend five days of classroom time at our beautiful Sacramento Valley corporate location, where we’ll go over everything you need to know about buying merchandise, managing your store and its inventory, delivering first-rate customer service, and marketing your boutique, among other important topics. You’ll also be able to spend one of those days visiting the Los Angeles fashion district, where you’ll meet with our on-site buyer and some key suppliers, who will give you a big-picture overview of our exciting fast-fashion industry.
You’ll Go on Location
Here’s where you’ll spend three to five days at your new Apricot Lane boutique, learning the art of visual merchandising from our expert teams who specialize in store openings. You’ll also learn more about our sales systems, and we’ll help you train your staff on how to deliver top-notch customer service, as well as how to speak knowledgeably about our products. Here, too, is where we make sure every last detail of your boutique opening is addressed, assuring a smooth and successful store opening.
We want our franchise partners to be as prepared as they can be because we know the Apricot Lane brand depends on it, and because we believe our investors deserve the benefit of our experience and expertise.
No experience in retail? No problem! Get in touch today to find out more about how we prepare our franchisees for an exciting career in fashion.