If you’re wondering how to open your own retail clothing store, and are worried that you might not have the background or retail experience to do so, rest easy — Apricot Lane is there for you, every step of the way! We believe that part of what separates a good franchise investment from a great one is the training and support a franchisee can count on from the franchisor. At Apricot Lane, we take that commitment very seriously, which means our offering can be capitalized on by a wide range of investors from a wide range of backgrounds. Let’s take a closer look at how we prepare you for ownership, here.
At Apricot Lane, we’ll fully prepare you on how to open your own retail clothing store with us, beginning with the 40 hours of at-home training you’ll take part in, conducted at your own pace and on your own schedule. You’ll study our proprietary training manuals that are electronically stored in a password-protected intranet, and take tests on their content, in addition to learning some of the software we use during this training. But it doesn’t stop there! After you complete your home instruction, you’ll take part in five days of classroom training, at our beautiful Sacramento Valley corporate location, where you’ll learn everything you need know about the day-to-day operations of your boutique, including buying merchandise, managing your store and its inventory, delivering first-rate customer service, and marketing your boutique, among other important topics. You’ll also get to spend one of those days on a field trip to the Los Angeles Fashion District, where you’ll visit with our on-site buyer and meet some key suppliers, for a big-picture introduction to our exciting fast-fashion industry.
After that, we’ll help you find, lease, and build out the perfect location for your new clothing boutique, and help you design its interior so that it reflects who you are and your unique aesthetic sense. We take your pre-opening training and support seriously, because we know how vital they are to preparing you for success.
How to Open Your Own Retail Clothing Store
When it comes to how to open your own retail clothing store with us, we don’t just walk away once your boutique doors open; we make sure to thoroughly support you after you begin your career as a boutique owner. That means we’ll help you craft and execute targeted marketing campaigns to reach your best customers, conduct monthly networking phone chats with you to go over aspects like merchandising, social media, best sellers, and more, and keep you up-to-date on the latest trends via online webinars and an annual learning conference. We know a franchise brand is only as successful as each of its franchisees, and that means we’re behind you every step of the way. Our commitment to our franchise partners has allowed us to grow to over 75 boutique locations across the country, and we look forward to growing that number in the years ahead.
If you’d like to learn more about how to open your own retail clothing store with us, reach out today!