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Is an Apricot Lane Franchise Clothing Boutique Right for You? 4 Things We Look For

If you’re reading this blog, that means you’re already demonstrating one of the key qualities we look for in franchisees: doing your due diligence and taking initiative. While franchising is an attractive prospect for many entrepreneurs, not everyone is cut out for it. Prior experience in the fast fashion industry isn’t necessary to run a successful franchise clothing boutique, but there certainly are personal traits we look for in potential franchisees. To have the highest chance of success in our industry, you should be comfortable following our proven business model, have a real enthusiasm for fashion, be an excellent communicator, and be excited about staying abreast of industry trends and styles.

Following Our Franchise Clothing Boutique Business Model

The best part of starting your own franchise clothing boutique is being able to jump right into our proven business model. This includes a thorough training system, location scouting, hiring assistance, marketing materials, and operations procedures designed to assist you once your doors open. We have invested a great deal of time and testing into this model; it’s important that our franchisees appreciate our expertise, and trust that our procedures are in place for their own benefit.

Passion for the Industry

While it might sound obvious, before signing on as a franchisee you should have a genuine passion for the fashion industry. Not only should you have an awareness of the latest trends and styles, but also a keen eye for style, but also an interest in runway looks, and conceptualizing how they could be displayed in your store. One of our chief goals is empowering women to look their best, and feel beautiful when they leave our stores, and our franchises should share this mindset as well.


With any new business, especially a franchise clothing boutique, practicing good communication skills is essential. You’ll need to develop a strong rapport with customers, vendors, and your community, and communicate your vision to employees. Creating dialogues with customers is crucial to fostering loyalty, and ultimately to running a smooth, transparent franchise.

Willingness to Learn

Following our franchise model is important, but it’s equally important to take responsibility for learning about new trends and styles, and innovating wherever you can. You’ll need to be constantly on the lookout for fashion trends that you’d like to feature in your store. As for support, we want our franchisees to know when to ask for help. We offer bookkeeping services, an in-house ad agency, staffing assistance, and more. We don’t expect our franchisees to have all the answers, but we do expect them to take initiative, and utilize our support infrastructure.

If you think you have the qualities we’re looking for in an Apricot Lane franchisee, and are ready to open your own fashion clothing boutique, get in touch with us today to learn more about the opportunity.

  • March 14, 2018
  • Blog

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