Today, as the fashion franchise industry becomes more competitive, many women are not content with buying the same dress or sweater that thousands of other women may have in their closets — because after all, who wants to look like everyone else? Apricot Lane knows this. We have decades of experience helping women of all ages distinguish themselves while wearing beautiful and fashion-forward designs. Our franchisees curate their inventory from the hundreds of lines we carry, allowing them to create a store that’s as unique as the community it serves! It’s part of what makes Apricot Lane not just fashion franchise leaders, but also experts in the fast fashion industry. Let’s take a look at a few of the important trends that define this cutting-edge market.
These days, everyone is watching their pennies. Nobody wants to spend more than they have to, but we don’t want to compromise on quality either. Is it possible to get both quality and affordability? It sure is! Apricot Lane excels at that. We have over 26 years of franchise history, with almost half of that time specifically focused on the fashion franchise industry. This has allowed us the chance to develop and nurture relationships with respected manufacturers that translate into savings for the customer. Our expert buyers attend trade shows all over the nation, and carefully choose from the latest in styles and trends. We work in the Los Angeles Fashion District, and because we buy often, we’re able to do so at a discount — a savings that’s passed on to the consumer.
Keeping up with trends within the fast fashion franchise industry is a challenge. It takes expertise and commitment, and Apricot Lane has always been about keeping things fresh and forward. We know that the woman who loves fashion, loves to use it as an expression of herself, which means the clothes she shops for must be unique, on-trend, and current. That’s why our buyers are always on the lookout for favorite runway styles, and are quick to bring that fresh perspective to the lines we carry. As a result, our franchisees are able to add the newest and hottest looks to their inventory shortly after their runway debuts, and they can do so as often as they’d like! Many franchisees receive new shipments on a weekly basis, which is why their customers know it makes sense to regularly shop their Apricot Lane Boutique.
We don’t just make sure our franchisees have access to hundreds of lines of on-trend designs, both in clothing and accessories. When we add to those lines, we do so in limited quantities. This allows each woman who buys from Apricot Lane to do so more confidently, knowing her look will stay her own. She can pick and choose from all of our fashion-forward brands, put together outfits that are fresh and unique to her sense of style, and know she won’t see that same look on someone else at work or at the grocery store. It’s just another way of encouraging our customers to shop their Apricot Lane store frequently — not only because it’s fun, but because you’ll never know what you’ll find, nor how long it’ll be there!
Staying on top of fast fashion franchise trends is a hallmark of the Apricot Lane brand! If you’d like to find out more about this exciting industry, contact us today!