If you’re considering entering the franchise space with a clothing franchise, you’ve probably considered several options. The fashion industry is booming, and there is no shortage of retail franchises to choose from. Apricot Lane, however, is unique in its mission to bring the hottest new styles and trends to shelves immediately. We’ve identified a gap in the fashion industry, and have capitalized on it for 23 years. Nowadays, consumers want the trendiest runway styles the moment they see them on TV, and they don’t want to pay the hefty price tags luxury brands are famous for. That’s where we come in. There might be many clothing boutique franchise opportunities to choose from, but Apricot Lane is unique in our mission to empower our customers through the newest, most cutting-edge styles, and our commitment to offer them convenience and affordably.
Clothing Boutique Franchise Opportunities: A Seasoned Brand
What really sets Apricot Lane apart is our track record of excellence. For 23 years, we have had immense success in the fast fashion space. Every year from 2009 to 2017 we have been ranked on Entrepreneur Magazine’s list of top 500 franchises, and have continued to perfect our franchise model since our inception. New franchisees should expect a clear, informative training process, and to open their doors with the backing of an extensive support system.
The Rise of Fast Fashion
One of our distinct advantages over other clothing boutique franchise opportunities is our commitment to the fast fashion space. More traditional fashion retail brands, particularly high-end luxury brands, have recently been on the decline due to their inability to provide the latest trends at an affordable price. Consumers want the hottest clothes as soon as they appear on the runway, so it’s no surprise that the fast fashion industry has grown 21% over the past three years, and is expected to grow an additional 5.91% per year for the next three. If you’re looking for a profitable niche within the fashion industry, the explosion of fast fashion makes Apricot Lane the ideal clothing boutique franchise opportunity.
The Micro-Season Model
Gone are the days of the four-season model. While Spring, Summer, Winter, and Fall lines have been industry standard for many years, recent trends have shown that consumers don’t necessarily want to wait a whole quarter for the newest style. Our “micro-season” model operates under the assumption that there is no offseason. Customers want the hottest trends right away, within two weeks of their release by the designer. With our ever-rotating selection of new apparel, there is always a reason to buy, to keep visiting the store for new styles, and stay up-to-date. And since limited stock available for each run, customers know it’s only a matter of time before their favorite piece is gone.
If you identify with our mission, and are excited by the opportunities that exist in the fast fashion space, launch your career with Apricot Lane today.