If you’re interested in owning your own clothing store franchise, you’ve probably done some research and considered several options. Because the fashion industry is thriving right now, there are no shortage of franchises to choose from. Apricot Lane, however, is unique in its mission to bring the hottest new styles and trends to shelves as quickly as possible. We’ve carved out a niche in the fast fashion industry, and have been enjoying success for 26 years. We understand that consumers want the trendiest runway styles the moment they see them on TV, without paying the hefty price tags luxury brands are famous for. That’s where Apricot Lane comes in. Our mission is to empower our customers through the newest, most cutting-edge styles, and be the go-to franchise for bringing the hottest trends to shelves quickly and affordably.
The Fast Fashion Niche for Clothing Store Franchises
One of our defining attributes that separates us from other clothing store franchises is our commitment to the fast fashion space. Traditional fashion retail brands, particularly in the high-end luxury market, have been on the decline due to their inability to provide the latest trends at an affordable price. Consumers want the newest styles as soon as they appear on the runway, so it’s no surprise that the fast fashion industry has grown 21% over the past three years, and is expected to grow an additional 5.91% per year for the next three. Our unique brand of fast fashion means offering a broad selection of merchandise with extremely limited stock, making every trip to our store an exciting experience for consumers eager to get their hands on the latest styles before they disappear from the shelves.
We also empower our franchisees to be highly independent in their buying decisions, giving them truly unparalleled flexibility that allows them to forge closer relationships with customers. A key aspect of this flexibility is giving franchisees the opportunity to take ownership of their e-commerce, featuring an assortment of products that speak to their particular vision. Fostering our franchisee community through daily intranet social chats, monthly conference calls, annual conferences, and more, is essential to keeping our franchisees connected, encouraged, and supported.
A Seasoned Brand
What really sets Apricot Lane apart from other clothing store franchises is our track record of excellence and our commitment to a high level of quality and customer service. With 26 years of franchising experience combined with launching Apricot Lane in 2007, we have had immense success in the fast fashion space. Every year from 2009 to 2017 we have been ranked on Entrepreneur Magazine’s list of top 500 franchises, and have continued to hone and tweak our franchise model since our inception. The result is a smooth, informative training process, and an extensive support system ready to assist franchisees with any obstacles they may encounter.
The Micro-Season Model
Gone are the days of the four-season Spring, Summer, Winter, and Fall model. Seasonal fashion lines have been industry standard for many years, but recent trends have shown that consumers are impatient, and not necessarily inclined to wait a whole quarter for the newest style. With our micro-season model, there is no offseason. Customers want the hottest trends within two weeks of their release by the designer, and Apricot Lane is determined to dive it to them, at an affordable price. With our ever-rotating selection of new apparel, there is always a reason to keep visiting the store for new styles, and stay up-to-date with the newest trends.
If you’re excited by Apricot Lane’s unique position in the fast fashion space and are eager to start your own clothing store franchise, launch your career with us today.