We’ve heard it before — when it comes to real estate it’s all about location, location, location! This catch-phrase applies not only to residential real estate, but commercial as well. If you’re interested in becoming part of the fashion industry, and you’re looking into how to open a clothing store, you’ll quickly realize that a key element to success is location — where you open your store. We know this, which is why we’re committed to helping every new franchisee find the perfect spot for their store. Today, our brand is made up of over 75 apricot lane boutique locations across the country, every one of them individually owned and operated, and each one serving their local communities every day. Let’s look at how we can do the same for you.
The Great Location is Out There!
When you think about how to open a clothing store, one of the first things that’ll come to mind is where: where should I set up shop? Some of our new franchisees feel comfortable scouting out potential locations on their own. Others want our help — and we’re happy to give it to them. We’ll utilize demographic research to help you find a location that’s surrounded by potential customers. Our team of experts are skilled at identifying the traits that make a location a good choice, and will help you narrow down your search to the right street in a neighborhood that caters to the right demographic. Once you’ve decided on a spot, we’ll help you negotiate a lease and will work to identify any available means of financial assistance that you may qualify for. In short, Apricot Lane’s strong network of support and resources is always on-hand to assist you every step of the way.
The Right Territory
Today we have many territories available from which our new franchisees may choose, and we do our very best to make sure your new store will be located in the right one. We’ll help you identify a territory that’s not oversaturated with fashion retailers in a similar niche, and that helps you reach the right demographic. Most cities are a good fit for our brand, but you’ll want to make sure you settle in a neighborhood that’s inviting and established. Malls and urban centers are good choices, as are areas that see higher foot traffic, like the your local downtown area.
If you’d like to learn more about Apricot Lane boutique locations and how we can help you find the best one, contact us today!