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Franchising vs Starting from Scratch — What Are Some Important Differences?

If you’re thinking you’d like to start a business in the fashion industry, and are doing research into how to make that happen, you should know there are two ways to go about it: you can start your business from scratch, taking on all the responsibilities yourself, or you can open a clothing store franchise with Apricot Lane and enjoy the many benefits that come along with it. Here, we’ll look at a few of them, and go over how partnering with a franchise brand is oftentimes the smarter move when it comes to business ownership.

Taking Away the Guesswork with a Proven Business Model

We know how to start a clothing store franchise because we’ve been doing it for over 25 years. We’ve taken the knowledge we’ve acquired over our decades in business and refined a time-tested business model that takes a lot of the guesswork out of running your boutique. From hiring staff, to creating marketing campaigns, to buying inventory, our model has an answer for all of it, while still leaving plenty of room for executive decision-making and individual taste. This kind of roadmap to success is not available to you when you begin your small business from scratch, and it’s why so many of our franchisees don’t stop at owning just one clothing store franchise with us, they open multiple locations! Taking a lot of the trial and error out of running your business frees you up to concentrate on one of the most important aspects of ownership — growth! 

Training and Support for Your Clothing Store Franchise

Many new business owners who start from scratch worry about their past professional experience; do they have enough of it to go out there and successfully be their own boss? Well, when they partner with Apricot Lane, they don’t have to fret about that. We make sure all our new franchisees receive incomparable training and support that helps prepare them for business before, during, and after they open their clothing store franchise doors. That training includes at-home and on-site instruction, as well as access to our teams in operations, technology, human resources, and marketing. We also make sure to help our new franchise partners find, lease, and build out the perfect location for their new boutique, bettering their chances for success and helping to establish them in a robust but competitive industry.

The Power of an Established Brand 

One of the most important benefits of partnering with Apricot Lane is the immediate access you’ll get to the recognition and respect of our brand name. What does that mean? It means the buying power we’ve built over the last quarter of a century; it means privileged vendor relationships; it means a buying public that is already well-aware of the Apricot Lane name and trusts it to be a leader in the fashion industry. These are the intangibles you simply can’t get when you start your business from scratch, and why so many entrepreneurially-minded people decide that partnering with a franchise brand like Apricot Lane makes a lot of sense.


Are you ready to become your own boss and start a clothing store franchise with Apricot Lane? We’d love to hear from you, so reach out today!

  • February 25, 2020
  • Blog

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