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Staying on Top of the Women’s Fashion Industry

Staying on Top of Fashion Trends — We’re Experts at It!

How do we do it? We get asked that a lot. How do we stay at the forefront of the women’s fashion industry? How have we managed to grow our brand to over 75 locations, and counting? How do we remain one of the best investments you can make if you’re interested in a fashion franchising opportunity? Well, the answer is simple: we never stop. We never stop learning, never stop working, and never stop paying close attention to the fashion influences and trends that delight our customers. It’s not always easy to stay ahead of a curve that’s constantly shifting — after all, the fashion world is dynamic, which makes it interesting and fun. But we’re committed to bringing the very best product we can to our franchisees and their customers — and here’s how we do that.

We’re Fast-fashion Experts

In all the years we’ve been in the women’s fashion industry, there’s one thing we’ve learned for certain — each of our customers has her own sense of style, and she’s shopping at Apricot Lane because she wants to express that side of herself affordably and in real time. She doesn’t want to wait ages before her favorite runway look hits her favorite clothing store; she wants to find it and buy it right away, so she can enjoy it before anyone else and while it’s still on-trend. Apricot Lane knows this, which is why we’ve become leaders in the fast-fashion industry. What is fast-fashion? It’s a segment of the women’s fashion industry characterized by affordable pricing, quick runway-to-retail turnaround time, and limited production of items to keep inventory unique and fresh. Because we’re committed to the fast-fashion premise, our buyers attend some of the largest and best fashion trade shows in America, and we meet regularly with vendors in the Los Angeles Fashion District to take advantage of unique buying opportunities. That means our franchisees are constantly benefitting from fresh and fashionable merchandise they can delight their customers with. Fast-fashion is fun, it appeals to shoppers of all ages, and it’s a concept that Apricot Lane does better than anyone else.

We’ll Help You Become Fast-fashion Experts

Ours is a franchise opportunity that’s backed by a time-tested and proven business model that will take a lot of the guesswork out of starting and running your business. No experience in the fashion industry? No problem! We make sure all our franchisees receive thorough and ongoing training and support. You’ll learn everything you need to know about how to run your new store, how to buy inventory for it, and how to hire the right employees for it, before you even open your doors. After that, we’ll be on hand to help you with reordering, marketing, and with tracking your operations. Our yearly conference, monthly networking calls, and a library of webinars round out the support. In short, we do everything we can to turn you into a fast-fashion expert, ready to be part of an exciting and rewarding industry!

If you’d like to learn more about the women’s fashion industry and how you might become a part of it, reach out to us today!

 

  • June 15, 2019
  • Blog

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