Boutique clothing franchises are a unique corner of our industry, but in recent years they have become the trendiest, most desirable market to enter. This is largely owed to the rise of fast fashion—the sale of the hottest new styles straight off the runway, in limited quantities, without conforming to the traditional seasonal model. Business owners love fast fashion because, compared to corporate retail, they have more direct control over what is bought, sold, and displayed in their store. The beauty of owning a boutique clothing franchise is the sense of agency it gives you; to really promote your own style preferences, and constantly stay on top of the latest trends with new, exciting looks. If this sounds exciting, then fast fashion might be the perfect fit for you.
The Fast Fashion Industry
Traditional fashion retail brands have been on the decline in recent years, whereas boutique, fast fashion retailers like Apricot Lane have filled a huge gap in the market. Consumers are sick of waiting for seasonal collections, and prefer the newest styles as soon as they hit the runway. Given this constant thirst for new trends, it’s no surprise that the fast fashion industry has grown 21% over the past three years, and is expected to grow an additional 5.91% per year for the next three. Especially compared to the luxury market, our space is growing at an incredible clip, and now really is the perfect time to enter the fashion industry with a boutique clothing franchise.
The Newest Trends
The most attractive aspect of fast fashion is its ability to always deliver the most current styles, and make them accessible and affordable to those who might not consider themselves particularly fashion-conscious. Typically, shoppers who wish to stay current in the traditional fashion industry have to empty their bank accounts for luxury brands, but the rise of fast fashion makes it affordable to look your best. By specializing in items that are aesthetically similar to luxury brands, fast fashion retailers reach a much wider consumer-base.
The Benefits of Limited Stock
Traditionally, the fashion industry has relied on the four-season model: Spring, Summer, Winter, and Fall. While this has been standard in the fashion industry for many years, we think it’s time for a change. Apricot Lane utilizes the 52 “micro-season” model, which operates under the philosophy that there really is no offseason. Consumers want the hottest trends right away, and with our constantly rotating and changing selection of new apparel, there is always a reason for our customers to stay up-to-date and visit our boutique clothing franchise locations. Fast fashion allows people to stay connected to the latest trends, and with limited stock available for each run, customers understand the urgency to buy.
If you want to take advantage of the thriving fast fashion industry by opening a boutique clothing franchise, reach out to Apricot Lane today.