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Training: How Apricot Lane Helps Prepare Our Franchisees

When You Start Your Business with Apricot Lane You Don’t Do It Alone!

There are lots of good reasons why franchising with Apricot Lane makes sense. We’re leaders in the fast-fashion industry, we offer our franchisees access to many brands from which to curate their stores, and we have a proven business model based on 25 years of experience. But perhaps one of the very best reasons why you should think about investing in a franchise with Apricot Lane is the thorough franchise training and support we provide all our franchise partners. From the moment you sign your name on the dotted line, we are with you every step of the way! Read on to find out why and how we help prepare our franchisees for success — before and after they open their boutique doors!

Why All the Help?

One of the strongest reasons why business-minded people gravitate to franchise opportunities like Apricot Lane is the built-in franchise training and support they get when they join a brand. This level of involvement on the part of a franchisor benefits not just the new business owner, but the brand itself. Franchisors depend on their franchisees to adhere to a business model that takes a lot of the guesswork out of running their business. Predetermined operations and procedures, among other resources, allow a brand to grow and succeed, and give a franchisee room to concentrate on other aspects of the business, like marketing or buying. And while all franchise brands offer some degree of support to their partners, it’s the depth of that support that matters the most! At Apricot Lane, we go the extra distance — and we do it because we know that putting the added time and effort into preparing, supporting, and encouraging our franchisees at every turn adds value to our brand overall.

What Kind of Help?

There are so many ways in which we work to increase the likelihood of a franchisee’s success, that it’s really impossible to list them all here. But let’s take a look at a few:

  •      Location, Location, Location

One of the most important elements of a successful business is its location, and we help our franchisees find the right space at the right price. We’ll meet with you at potential sites, share valuable demographic material, and help you secure a lease. We’ll also help you with plans, construction, and build-out, if necessary. After that, we ‘ll provide you with a Countdown Chart that details everything that must get done by your opening date.

  •      Technology and Systems Support

We’ll train you in a powerful and easy-to-use point of sale (POS) system that is of the highest caliber. Our decades-long relationship with our POS provider affords you opportunities that aren’t available to any other retailer and gives you a competitive edge. Furthermore, our robust bookkeeping program will help you keep track of all your financial dealings, from payroll, to credit cards, to profit and loss statements.

  •      Marketing Support

We know how important it is to get the word out on a regular basis, which is why our in-house ad agency will work with you on an ongoing basis to keep you in the hearts and minds of your customers! We’ll help you meet all you marketing, social media, and public relations needs, and you’ll get access to our resources and technology to help plan and implement your best strategies.

When it comes right down to it, we know our brand is only as strong as each of our franchisees, which is why franchise training is a cornerstone of our business model. Let it work for you!

Ready to start your career with Apricot Lane? Contact us today to find out more about how franchise training can prepare you for that!


  • May 27, 2019
  • Blog

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