What You Need to Know About Choosing Your Apricot Lane Franchise Territory

As a new franchisee, one of the most important questions you can ask is: “where do I open my business?” It’s not always easy to answer this question, and it can sometimes seem outright daunting. With over 26 years in the franchising business, Apricot Lane is always looking to establish a presence in new territories, and we have a team in place to help you navigate the early stages of location selection. When you decide to open an Apricot Lane franchise, we want it to be a smooth, successful startup process no matter where you live. However, there are a few key factors to consider to be sure you’re setting up shop in the perfect location.

Apricot Lane Franchise Location Cost

Cost is the first consideration that comes to mind for most franchisees. While a natural inclination might be to save money by renting in a less-expensive, less-trafficked area, there are still many financial factors to consider before leasing a space. These include property rental fees, real-estate taxes, landlord insurance, and any clauses that may require you to pay for common area maintenance. Luckily, we’re here to help guide you through this process. Our Apricot Lane franchise team will work with you to help negotiate a fair deal and to identify any available means of financial assistance that you may qualify for. While this is ultimately your business, keep in mind that Apricot Lane’s strong network of support and resources is always on-hand to assist you every step of the way.

The Market

The first thing you’ll look at when choosing a location is, of course, the territory itself. It’s imperative to keep your target demographic in mind, as well as the competitive landscape. While most cities will be a good fit for a boutique clothing franchise, you should be sure to select a location that isn’t already oversaturated with fashion retailers of a similar niche. Luckily, Apricot Lane is here to help guide you through this process. Our team will research location opportunities, and send our real estate ambassador or Founder to your proposed site for scheduled appointments with leasing representatives – on OUR dime and BEFORE we consider awarding a franchise. That’s how important selecting the right location and franchisee is to us! We want you to feel supported in this process every step of the way.

Convenience

For many franchisees, it might make sense to be based in a mall, or a heavily-trafficked thoroughfare. These yield the most exposure therefore usually attract the most customers. However, we understand that prime real estate also comes with a hefty price tag. We encourage franchisees to get creative with location selection. It’s entirely possible to still run a successful Apricot Lane franchise while being based in a less central area; that’s where our marketing resources come into play. We provide pre-approved marketing campaigns with everything you need to get and keep your customers while creating brand awareness of your franchise, no matter where you’re based. Franchisees with a sound marketing strategy, and who take full advantage of our resources, should feel confident in their business no matter the location.

If you’re ready to take the exciting step toward franchise ownership with your own Apricot Lane franchise, reach out to us today to get started.

  • April 18, 2018
  • Blog

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