If you’re considering opening a clothing franchise, you already know that there are several options out there. After all, the fashion industry is booming, and there is no shortage of opportunities. Apricot Lane is committed to staying out from the crowd, which is why we’ve established our niche in the fast fashion industry, making it our mission to bring the hottest new styles and trends to shelves. Modern consumers don’t want to pay the hefty price tags of luxury brands, and they don’t want to wait for the “Spring Line” to get the latest styles; they want the trendiest runway fashion the moment they see it on TV, at an affordable price. That’s where we come in. Apricot Lane is unique in our commitment to empower our customers through the newest styles, and to offer them quickly and affordably to a broad audience.
The Fast Fashion Niche
One of our distinct advantages over other franchises, and what makes us truly unique, is our dedication to fast fashion. Traditional fashion retail brands, particularly high-end luxury brands, have been suffering due to their inability to provide the latest trends at an affordable price. Consumers want the hottest clothes as soon as they appear on the runway, so it’s no surprise that the fast fashion industry has grown 21% over the past three years, and is expected to grow an additional 5.9% per year for the next three. The fashion industry is huge, and it’s easy to get lost in it. But if you’re looking for a profitable niche within our booming industry, the recent explosion of fast fashion makes an Apricot Lane franchise opportunity the ideal new business.
Our Micro-Season Model
While Spring, Summer, Winter, and Fall lines have been industry standard for many years, modern consumers are more impatient, and don’t want to wait a whole quarter for the newest styles. Our micro-season model operates with no offseason. Once the newest styles are released by the designer, we see no reason why we can’t bring those styles to our customers right away. With our ever-rotating and changing selection of new apparel, there is always a reason to buying, to keep visiting our stores to stay up-to-date, and keep from falling behind the fashion curve. This solid base of loyal, repeat customers makes the Apricot Lane franchise opportunity unique.
A Seasoned Brand for Your Apricot Lane Franchise Opportunity
What really drives a wedge between Apricot Lane and our competitors is our long history of excellence. For 26 years, we have had immense success in the fast fashion space, and have been ranked on Entrepreneur Magazine’s list of top 500 franchises every year from 2009 to 2017. Since our inception, we have continued to perfect our franchise model, to ensure that new franchisees can expect a smooth process. This includes everything from training to our extensive support system.
If you identify with our mission, and are excited to begin a new career with one of the leaders in the fast fashion space, reach out to us today to kickstart your Apricot Lane franchise opportunity.