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Imagine owning your own boutique!

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Wendy Lytle

Wendy Lytle


I started the store four years ago with the idea of having moms and daughters come shopping together to have a wonderful experience, and it still holds true today. We also see grandma tagging along! We donate to charities, we offer summer fashion camp, and we work with girls and their high schools to teach them about fashion. I do want to mention that I do love being part of the franchise. They offer buying tools, the vendor discounts are wonderful, we have monthly conference calls where we can share and learn about each other’s business because each store is unique and I do really enjoy being a part of that.

Cathy Craig

Cathy, Craig, and Allison Young

Apricot Lane gave us the opportunity to open our own small business while having the security of an experienced corporate structure behind us. Having the Apricot Lane name opened doors for us to be able to have a premier retail location and the opportunity to include some of the top brands into our inventory. One of our favorite things about Apricot Lane is that we are able to embrace what makes us unique and we hand select every item that comes into our store. Getting to work together as a family and experiencing our hard work together, is one of the greatest feelings there is!

Trudy Peveto

Conroe, TX

My dream, since I was a little girl, has been to run/own MY fashion boutique!! So blessed to be with such a caring and empathetic company. I thank the long and hard work that Ken Peterson has done. He exemplifies the integrity of this company. Not to mention his belief in me. Words cannot explain how grateful we are. I also thank Terry Odneal for his patience and belief in Mike & me, always answering phone calls and emails. Always there!!! I thank Maryann for her patience and wise guidance. I thank Patrick Stewart for his time he spent with us on a great encouraging phone intervention (with Maryann), it encouraged us and helped us move forward. I thank Michael Levick! We could not have done this without his hard work, patience, and special guidance. He is a stellar attorney! I thank Steve McClurkin, who has been patient with me, and taught me the ins and outs and the “crazy” of commercial real estate, and also has been very patient throughout this process. My goal is to be the highest producing store that will break all records. Lord ……please give me strength! Words cannot describe how blessed I feel with the AL team and the confidence that AL gives me to propel forward, to great goals for all of us! It is scary, but I know I can do this with my new family…….Apricot Lane.

Jeanie Anderson

Jeanie Anderson


Country Visions is a wonderful franchise to be involved in. It’s a franchise that allows you to own your own business but yet have the help and benefits and support of being involved in a franchise. You’re allowed to purchase the merchandise that you want to carry in your store and also that your customers want. There are always bumps and stress and situations along the way of having your own business, but with Country Visions, there’s always someone there to help you along the way. Overall, being a part of Apricot Lane has been a wonderful experience in my life!

Sherry Mazzola


We wanted a franchise where we could be our own owners but have the support of proven professionals. This is Apricot Lane. The support we received before and during our grand opening was beyond expectations. Now that we are open, we are just a phone call away from getting awesome support in Marketing, Social Media, Store Operations and Buying. Regular scheduled calls with each of these areas keep us on track and confident in managing our franchise. We couldn’t imagine taking on this journey without this type of strong support.

Diane Holtz


I had an extensive career as a corporate retail executive for over 25 years, but in 2010 I decided I wanted a change from the traditional corporate setting. I was looking for an opportunity to utilize my fashion background and open my own store – though I wasn’t sure how to go about it. When I discovered the Country Vision franchise, which prides itself in providing freedom and flexibility, I knew I had found the opportunity of a lifetime.

Country Vision had the team and systems in place to help me open the store and position the business for success. It has been a great collaboration through which I am able to utilize my strengths in merchandising, marketing, and visual together with Country Vision’s operational expertise.

I consider having an Apricot Lane franchise the best of both worlds: running my own business with autonomy but also having a team of professionals that can help me as needed. I also appreciate participating in monthly conference calls where Apricot Lane franchisees can exchange and discuss ideas and opportunities.

Throughout the past seven years, I have watched my business grow exponentially and I thank the Country Vision team for providing an invaluable partnership.

Barry Shapiro

Barry Shapiro

It’s been six years since we’ve opened our first store. Prior to being an Apricot Lane franchisee, I was a Senior Retail Executive for 25+ years. The question I’m most often asked is “why with all your retail experience, would you want to be a part of a franchise?” and the reasons are several; One would be meeting Ken. I knew that this was a culture that we would want to be a part of. Two, having come from a corporate environment, I knew that there was great power in being a part of a team. Also, Ken promised me and came through on this promise about flexibility, we get to buy what we want and we get the support of the team behind that. I knew that the name would come to be an important name in years to come and now with us approaching 100 stores, people come into our store and say they are familiar with Apricot Lane. Lastly, the power of being co-op, there are close to 100 stores out there, we get to share information, we get to use each other’s information and we’re far more powerful as a group than we would be as individuals. I thought that this would be a good decision and it turned out to be a great one!

Amy Lewis


When I decided a year ago to pursue my dream of owning a boutique, I knew I would need a great deal of help. I was a teacher for 27 years and had no business experience. After researching franchises, I knew Apricot Lane was the perfect match for me! The Apricot Lane franchise has prepared me every step of the way by providing thorough training in marketing, managing purchasing, and merchandising. The corporate team is AWESOME! They work very hard to make sure I am successful. I feel so fortunate to be a part of the Apricot Lane franchise!

Anne Hogsett


Apricot Lane has been an incredible addition to our “small town” downtown, in Independence Kansas. And the great folks at Apricot Lane made it easy! We purchased a rundown old building that had been sitting empty for years and made it truly beautiful with Apricot Lane’s help. You have to see the “before and after” photos to really get a sense of the transformation…I have been totally dependent on Apricot Lane “holding my hand” to walk me through the entire process.

The First Step

To get a closer look at this opportunity, take the first step today and schedule an introductory call. This personalized call with our franchise development ambassador will review the initial investment, general store operations and support resources, some unit economics, an opportunity to answer your questions directly, and to learn more about each other. Plan for about 30-60 minutes so we can really dive in and get to know each other.

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