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Learn All You Need to Know about Business Ownership

Worried that you don’t have experience owning a business or running a boutique? Apricot Lane provides all the training you need to open and operate your fashion franchise with confidence!

Our training program has been crafted and perfected over the past 25 years of teaching and preparing all our franchisees—those with and without retail backgrounds—all aspects of operating a successful retail store franchise. Training is designed to be comprehensive, empowering you to build strong and effective habits as a business owner.

Once you have signed your Franchise Agreement, we will help you prepare to operate your own fashion boutique. Apricot Lane conducts a unique and comprehensive training program broken into five areas that cover all facets of the business operations.

Home Training (40 hours)

In the privacy of your home and on your schedule, you will read and be quizzed on our home training manuals. Our manuals are all electronically stored in a password-protected intranet. You will go through our manuals and take tests on the content while also learning some of the software we use during your home training. From there, you’ll begin to learn the inventory management software on an Apple® computer. Throughout the home training program, you will complete exercises to reinforce learning.

Classroom Training in the Beautiful Sacramento Valley (5 days)

During classroom training, we’ll focus on buying, store management, customer service, marketing, and inventory management. One of your days will be a field trip to the Los Angeles Fashion District where you will spend the day with our on-site buyer for a big picture introduction to the fashion industry and meet some key suppliers.

On Location Training (3-5 days)

This is where you and your staff learn the art of visual merchandising from our merchandiser and store opener. In addition to setting displays, understanding sales systems, and training staff on customer service and product knowledge, you will be assured all the details are handled for a smooth and successful store opening.

120 Day, Post-Opening Support

Our goal is to establish a strong foundation of good habits from the very beginning. Over the first 120 days, we will track your operations closely by reviewing reports during scheduled conference calls. During these check-ins, we will provide assistance with reordering, marketing implementation, and stat reviews. Support is always just a phone call away.

Continuing Education

We have been supporting franchisees for over 24 years and we will never stop learning and neither will you! Being part of a strong franchise brings learning opportunities not available on your own. We take learning seriously and provide an annual learning conference, ongoing recorded and archived webinars, monthly networking calls, and communication systems for everyone to share.

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