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Apricot Lane


The #1 Women's
Fashion Franchise

When you join the Apricot Lane franchise family, you are investing in more than a fashion franchise; it is also an investment in your future. As a business owner, you will be able to enjoy the satisfaction of curating your unique boutique experience within our best-in-class business model. Opening an Apricot Lane franchise is the beginning of it all.

 Our franchise fee is just $39,500—which includes all the training and support from our experienced franchise team, use of our brand name, access to our buyers and marketers, and so much more. Apricot Lane is invested in our franchisees, and we work hard to provide what you need to build your business with confidence.
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Current On-Trend Women's Fashion

Our franchisees and Merchandise Services Group team up to attend some of the largest fashion trade shows in America. Each week, we meet with many of the Los Angeles Fashion District and national brand vendors. Our Merchandise Services Group provides weekly product updates and line sheets which ensures our franchisees have access to the newest product offerings every week. Our franchisees have the ability to quickly update merchandise so your boutique is always carrying the latest fashions hot off the runway.

Getting Started

We know that without proper onboarding, our franchisees cannot do their jobs, which is why we go the extra mile to ensure that you are trained properly. Our outstanding training is just one of the reasons why Apricot Lane franchisees thrive.

From the beginning, we train our franchisees with all the tools that they need to operate their businesses. You'll spend time with various members of our team to learn the necessary skills to get your boutique off the ground while learning all aspects of operating a retail business.

Responsive Training and Support

The Apricot Lane team is one of a kind. Each member of the franchise team brings their skills and expertise to our business, which in turn helps every franchisee build and grow their businesses. We have marketing experts, merchandising pros, fashion buyers, graphic designers, visual merchandisers, administrative assistants and franchising managers, all of whom are dedicated to helping our franchisees thrive.

It doesn’t end there! One of the hallmarks of the Apricot Lane franchise is the ongoing support that we provide to our franchisees. Resources like best-practices webinars, one-on-one insights meetings to help you optimize your business, a company-wide intranet, in-house marketing agency, merchandising tools, and more. Our best-in-class support resources provide our franchise owners everything they need to focus on what’s important: delivering a unique boutique experience that ensures Apricot Lane Boutique is “her favorite place to shop”.

New Store Opening Project Plan

The first part of your preparation is the New Store Opening Project Plan. The plan is personalized for your store’s opening timeline and outlines all of the steps necessary to get your store open. This includes tasks from our team such as construction, operations, marketing, buying, and store set up, as well as what you get to do to prepare. While this is going on, we set up weekly calls to make sure we are all keeping up and accomplishing the assigned tasks and projects. This will continue until the week the store opens.


Home Training

home training

Home training is integrated into your New Store Opening Project Plan and kicks off as soon as you receive your plan. Using a variety of instructional methods and experiences, our training program is designed to prepare you for operating a successful boutique. Some of the topics that you will learn about include:

• Product: Learn to buy and manage inventory to optimize sales and margin
• Presentation: Discover ways to use social, digital and in-store presentation
• People:  Experience associate and customer focused learning agenda
• Productivity: Learn how to evaluate and capture profitable sales opportunities

While most of the training is designed to be completed on your own schedule, instructor-led virtual training sessions are scheduled to review knowledge checks and practical-application exercises.  You will also go through point-of sale and other system support training. This is hands-on training with your office computer where you will learn all about the inventory management of your store.

home training

In-Store Experience &
Market Buying Trip

To ensure the knowledge you cover in home training sticks, you will apply what you’ve learned through an in-store experience and a buying trip.

We will work with your schedule to give you the opportunity to work in an existing Apricot Lane Boutique to further develop your selling and operational knowledge.

To put your strategic buying training into practice, you will visit an apparel market with our Merchandise Services Group. There you will see the hottest products up close and our team will help you curate your store’s opening assortment.

Pre-Opening On-Site Training

The week before your Apricot Lane Boutique opens is called the pre-opening on-site training and store opening phase. To start out, a store merchandiser will arrive the week of opening. For three days, the store will be transformed from boxes to a beautiful fashion boutique with the help of the merchandiser.

 We are there each step of the way during that week. The day before you open, your sales team will be trained on the Sales POS system of POSIM EVO and all marketing collateral will be set up for your soft opening and grand opening celebration. Additionally, the corporate team member will remain on site for your first full day from opening to closing which also includes your friends and family event. The operations team is then on call all day Friday to Sunday of your opening weekend for systems support and any troubleshooting that may be necessary.

Ongoing Support

After your opening day, we begin the post-opening training and support program. During this time, you and our HQ leadership team will review results, best practices and recommendations to build on your boutique’s success.

 Additionally, we use this time to ensure that you are learning and understanding the most important parts of your business: buying merchandise and marketing your store. One of the keys to your success is sales, which is why we supply you with sales reports to ease the process of product buying. For about six to eight weeks, you will have weekly buying calls with us to go over these reports and strategize. Our in-house marketing team also works with you during post-opening training to strengthen your social media presence and monitor your results.

Boutique Operations Expertise

operation manuals

We take pride in our confidential operations manuals that become your invaluable resources. Most of them are housed in our proprietary resource platform where they can be accessed online at any time using a personal account. In addition, there are other resources for store use, like the Computer Reference Manual which has all of the point of sale (POSIM EVO) steps for reference — and more tools including the Day Book for enhanced employee and customer communications, and the Purchase Order binder.

operation manuals
dream section


It may seem like a fantasy, attending fashion trade shows and marketplaces, selecting the latest fashions at wholesale, and bringing them into your own boutique, but it's real. Endless aisles of eye candy showcasing tomorrow's newest trends that will ignite the passion you have for fashion. An adrenaline that keeps you on your feet for the entire day, talking to vendors and friends, sharing experiences, and knowing your customers back home are just going to love your chosen selections for the new season!

store front


Imagine waking up each morning and looking forward to doing something you love. You can go to work each day and enjoy work that is unique in its challenges and so rewarding. That's not a dream but a possibility with Apricot Lane Boutique. When you join the Apricot Lane franchise family, you are investing in more than a fashion franchise; it is also an investment in your future. Owning a business is the most satisfying career there is and starting an Apricot Lane franchise is the way to make that happen.



Having the freedom to make your own decisions is essential when managing your own business. You don't want somebody looking over your shoulder 24/7, telling you specifically what to do. Not only can that become unproductive when you need to orchestrate the pace and components of managing a fashion boutique to make quick and specific choices but it's downright frustrating. At Apricot Lane Boutique, we pride ourselves in delivering the resources, tools, and training necessary to assist you in operating your store with a program that prepares and empowers you to make those important daily decisions.

happy employees


When you invest in Apricot Lane, you are joining a tight-knit family. For many of our franchisees, that means involving their own family members in their franchiseincluding partnering up as a husband-wife or parent-child team. Running a fashion clothing boutique with a loved one can make the whole process more fun and manageable, especially when it comes to working through obstacles, brainstorming displays, and schedule flexibility. The good news? We make it easy. Apricot Lane Boutique creates a unique family environment that customers appreciate and identify with. In fact, many of our boutiques include their families to help run the business and provide many of these legacy opportunities.

The First Step

To get a closer look at this opportunity, take the first step today and schedule an introductory call. This personalized call with our franchise development ambassador will review the initial investment, general store operations and support resources, some unit economics, an opportunity to answer your questions directly, and to learn more about each other. Plan for about 30-60 minutes so we can really dive in and get to know each other.

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