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History

OUR

Over 26 Years of Franchise History

AUGUST 1991

Apricot Lane retail boutiques are supported by our franchisor, Country Visions, Inc. This unique partnership—made up of Ken Petersen, Tom Brady, and Scott Jacobs—opened its first retail gift store in 1991 in Vacaville, California. Their operation was an instant success.

2007

Led by the founding partners and a dedicated staff at Country Visions, the very first Apricot Lane Boutique is opened. Seeing immediate success with the concept, and seeing opportunity in several other markets, plans are made to open additional new Apricot Lane Boutiques each year.

2008
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In spring of 2008, the prestigious International Council of Shopping Centers Association (ICSC) awarded Apricot Lane as the Hot Retail Concept for Fashion. ICSC’s membership of more than 70,000 people cast their votes to give this award to Apricot Lane. That same year, Apricot Lane made Entrepreneur Magazine’s list of the Top 50 Hottest Franchises of the Year.

2009-2017

Starting in 2009—and every year through 2017—Apricot Lane has been ranked on Entrepreneur Magazine’s coveted annual Top 500 List, which ranks the best franchise opportunities in the United States.

TODAY

Now with over 80 open and planned franchise locations             across the nation, and growing more every year,           we remain as dedicated as ever to our mission.
Apricot Lane Boutique owners are entrepreneurs, and we help them succeed in owning their very own business. Our franchisees leverage their creativity, shape their destiny, and write their own rules for success by following our proven model and leaning on our team of retail experts, resources, training videos, virtual classrooms, webinars, coaching, in-store training, and more.

Hear From Our Founder

ken petersen

“Similarly to the way styles and trends evolve, our company continues to progress. We’re so grateful and humbled by our rapid growth. We consider God as the chairman of our board and are guided by proverbs 21:21 (whoever pursues righteousness and love finds life, prosperity, and honor). Alongside our store owners, we work tirelessly to provide support and infrastructure while maintaining the flexibility our franchisees enjoy.”

Ken Petersen

Founder

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