Get to Know the Apricot Lane Franchise Team
The Apricot Lane franchise family is made up of several key players, all of whom work together to create an amazing franchise opportunity! Each of the members of our franchise leadership team offers their skills and expertise to everything we do.
Meet Our Staff
Tirtza Deel, Marketing Manager
As the Marketing Manager, Tirtza is well-versed in the aspects of print, digital, and social media, having a background in graphic design and managing the promotional projects for our store owners over the past 4 years. She runs a tight ship, making sure our marketing calendar is in place and our deadlines are met.
Fashion Fact: Tirtza owns 35+ pairs of Converse Chuck Taylors (all different)!
Employed with us for: 5 years
Shari Papadopoulos, Graphic Designer
When you have a promotional idea and need it put to paper visually, Shari can help you out. As our graphic designer, she is an essential team member of the marketing department in creating elements for the stores to use in promoting their business to their customers.
Fashion Fact: Though Shari would live in her flip flops all year round, according to her teenage daughter, she rocks "the Mom skinny jeans.”
Employed with us for: 2 years
Scott Jacobs, Executive
Keeping our "ship" sailing, Scott makes sure we are on the right course with the latest technology and tools in tech support, communications, marketing, and training.
Fashion Fact: Favorite color is orange, belt should match the shoes.
Employed with us for: 24 years
Gretchen Dennis, Office Manager
As Office Manager, Gretchen keeps the office running smoothly with shipping, supplies, calendar maintenance, and facilities. She assists the Operations Department with monthly reports and gentle reminders to all. She is also the Distribution Manager for 3Strands and as such handles customer service and order fulfillment.
Fashion Fact: Gretchen LOVES handbags and has been known to change bags even twice a week!
Employed with us for: 16 years
Ken Petersen, Founder
Ken is our dreamer of great dreams and continual cheerleader as he understands the strength that comes in numbers, drawing us together to make positive distinctions in our lives.
Fashion Fact: If Ken likes something….we don’t order it. If he doesn’t like something, we order a ton of it!
Employed with us for: 25 years
Melinda Liming, COO
Melinda has many years of retail experience spanning operations, buying, training, and merchandising. She works closely with new franchisees from the beginning of their new store process and building their dream store to continuing to find "best practices" in all aspects of their business.
Fashion Fact: Melinda has a denim addiction, owning 100+ pairs at any given moment.
Employed with us for: 15 years
Terry Odneal, VP & Director - Franchise Development
Terry manages our franchise development department looking for new franchisees!
Fashion Fact: Terry pretty much only wears Khaki pants, because “they go with everything”.
Employed with us for: 20 years
Ellen Odren, Merchandising & Support Manager
With many years in the retail industry and a degree in Fashion Merchandising, Ellen is passionate about helping franchisees develop their stores from a blank slate to their Boutique vision. Ellen is able to set the scene from opening day and with her firsthand experience as a boutique owner, she helps keep store owners on track to reach their goals of operating a successful business.
Fashion Fact: Ellen’s passion for fashion translates to home. She is a reclaimed fanatic who repurposes items to create new pieces.
Employed with us for: 1 year
Maryann Vilas, Operations & Store Support
Maryann is the first contact of support for new stores owners. She will help with all aspects to get the store open: weekly calls, all training, and store set up. She is there to answer any question or to get the answer for you.
Fashion Fact: Maryann is a classic. If it is navy blue with gold buttons, she will wear it.
Employed with us for: 20 years
Crystal Baker, Accounting
Crystal keeps count of everything in our business. Her attention to detail and payment deadlines are her specialty, you could say she is the ultimate bean counter.
Employed with us for: 18 years
Patrick Stewart, CEO
Patrick is our leader who is motivated by helping others succeed, meeting the needs of our staff, franchisees, customers, and communities. He’s an avid believer that business has to be involving, it has to be fun, and it has to exercise your creative instincts. He’s an entrepreneur and a huge fan of “Test & Learn" to continually improve, and firmly believes that if you love what you’re doing and put the customer first, success will be yours.
Rosemarie, Buyer & Store Support
Rosemarie has tons of retail and buying experience both in stores and on the vendor side. Rosemarie will assist you in putting together a great assortment for you store that will delight you and your customers!
Fashion Fact: Her go-to everyday is mascara, lipgloss, and hoop earrings. She’s most comfortable in jeans, heels/wedge, and tee.
Meet Our Partners
Scott Maher, CEO/POSIM
For a high performance POS system, there is no better company to provide the software & tech support headed by Scott Maher. Easy to use with powerful and custom online reporting, POSIM helps provide our stores with the reliable tools we expect for our franchise system and employees.
Providing service for: 24 years
Kevin Winn, MBA Architect
For construction management, Kevin provides all the tools necessary to build our Apricot Lane Boutiques to spec. With all the parties involved in construction and their numerous needs and deadlines, Kevin makes the journey more enjoyable and certainly memorable.
Providing service for: 15 years
Vaughn Peterson, CEO/The Cambeo Group
By providing the best in quality franchisee/employee training and business consulting, Vaughn and his group have been an exemplary resource in identifying and developing each store's potential. From a personal account portal, Cambeo provides store assessments, checklists, and employee survey reviews including a complete video and learning library.
Providing service for: 4 years
Cory Boatman, Project Manager/Ace Sign Company
For superior exterior branding, Apricot Lane Boutiques count on Cory and his team of signage production professionals. They provide the precise requirements demanded by the developers of each franchise location.
Providing service for: 6 years