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Our Story


Get to Know Apricot Lane

At its core, Apricot Lane is a business that empowers women everywhere to work for themselves. Starting as a small gift shop in California and blossoming into a franchise brand with over 75 locations across the nation would not have been possible without the insight and assistance of our amazing franchisees.

From the start, Apricot Lane has brought business opportunities to communities all over the United States by focusing on providing our customers with the gorgeous fashions and high-style pieces that they are looking for. Becoming an Apricot Lane franchisee means that you will use your skills every day to control your future and your career.

Our History

Since 1991, our founders have been dedicated to building a franchise system that is known for quality. In everything from the training and support of our franchisees to our of-the-moment products, Apricot Lane has the quality that both investors and customers are looking for. Learn about some of the accolades that Apricot Lane has earned over the years and get to know some of our brand’s history.

Our Leadership

The Apricot Lane team is one of a kind. Each member of the franchise team brings their skills and expertise to our business, which in turn helps every franchisee build and grow their businesses. In our home office, we have marketing experts and merchandising pros, fashion buyers and graphic designers, administrative assistants and franchising managers. Meet our leadership team to see how much expertise Apricot Lane has to offer our franchisees.

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