Our Leadership

Get to Know the Apricot Lane Franchise Team

The Apricot Lane franchise family is made up of several key players, all of whom work together to create an amazing franchise opportunity! Each of the members of our franchise leadership team offers their skills and expertise to everything we do.

Patrick Stewart


Patrick is our leader and his passion is helping others succeed. He is intensely focused on meeting the needs of our franchisees, customers, communities, and our staff. A retail veteran, an entrepreneur, and a huge fan of Test & Learn to continually improve, he’s an avid believer that you should pursue your dreams. He is often heard saying, “If you love what you’re doing and put the customer first, success will follow.”
Chris Lanning

President of Retail

Chris is highly accomplished in creating consumer winning experiences, immersing consumers in the brand, ensuring loyalty. Ultimately focused on building Franchise capabilities through best-in-class Merchandising, Retail Operations and teams. He has held General Manager and senior leadership roles at Gap, Inc, The Coca-Cola Company, DSW, Inc and L Brands. He also founded CTL Retail Partners LLC, a retail and consumer products consulting practice, providing expertise and thought leadership for retail clients.
Ken Petersen


Ken is our dreamer of great dreams and continual cheerleader as he understands the strength that comes in numbers, drawing us together to make positive distinctions in our lives. He is also the founder of 3 Strands, dedicated to the fight againt human trafficking and providing employment for at-risk individuals.
Scott Jacobs

VP of Tech & Business Admin

As one of our founding partners with more than 25 years of franchise experience, Scott makes sure we are on the right course providing franchisees with the latest technology and tools in marketing, communications, technical support, and e-commerce.
Terry Odneal

VP of Franchise Development

Terry manages our development department looking for new franchisees, helping us gain the strengths that scale offers. His 20+ years of experience and knowledge about franchising will be comforting to answer all your questions.
Darcie Reeping

Director of Merchandising

Darcie is our Director of Merchandising who has a robust retail background from department stores, discounters, and specialty retail. Her insights provide an understanding for how the customer shops and builds her wardrobe. Her passion is for the product and architecting the right balance of fashionable merchandise layered with new trends for the season. Meeting Brands and Owners from all over the country is one of her favorite things about this business.
Jennifer Wiles

Manager of Franchisee Development

With over 2 decades of experience in retail store sales and operations, Jennifer supports the training needs of our boutique owners. From onboarding new franchisees to providing tools that support continued growth and development of owners and their staff. Passionate about helping others meet their full potential, Jennifer is here to assist in learning the knowledge and skills needed to be a successful Apricot Lane Boutique owner.
Ellen Odren

Manager of Boutique Experience & Operations

With a degree in Fashion Merchandising and years of retail experience, Ellen uses her passion to help franchisees develop their store from a blank slate to their Boutique vision. She sets the scene from opening day and helps keep store owners on track to reach their goals of operating a successful business.
Rosemarie Ursua

Merchandise Manager

Rosemarie has years of retail and buying experience both in stores and on the vendor side. She will assist you in putting together a great assortment for you store that will delight you and your customers!
Jillian Fittipaldi

Retail Operations Coordinator

After gaining years of retail experience including managing Wet Seal, B.Moss, and several Apricot Lane stores in Pennsylvania, Jill joined our HQ team in 2018 to help with in-store training, ops and social media which evolved into her current role. JIll’s life revolves around fashion and she currently has 3 closets filled with Apricot Lane clothing!
Shari Papadopoulos

Marketing Manager

When you have a promotional idea and want it to come to life, Shari can help. As our graphic designer, she is adept at creating every type of marketing element for our store owners to use in promoting their business to their customers.
Crystal Baker


Crystal keeps count of everything in our business. Her attention to detail and payment deadlines are her specialty, you could say she is the ultimate bean counter.
Gretchen Dennis

Office Manager

As Office Manager, Gretchen keeps the office running smoothly with shipping, supplies, calendar maintenance, and facilities. She assists the Operations Department with monthly reports and gentle reminders to all. She is also the Distribution Manager for 3Strands and as such handles customer service and order fulfillment.
Judy Lanning

Franchise Development Specialist

Judy is often the first point of contact for people that are interested in learning how to become an owner of an Apricot Lane Boutique. She helps them understand our unique business, the many advantages of being part of our franchise, what costs to expect, how to obtain a business loan and more. Speaking with Judy is the first step on an amazing journey to owning a successful business!


Philip Beedle


For a high performance POS system, there is no better company to provide the software & tech support headed by Philip. Easy to use with powerful and custom online reporting, POSIM helps provide our stores with the reliable tools we expect for our franchise system and employees.

Providing service since 1992

Colin H. Klos

AIA, ALA/MBA Architect

For construction management, MBA provides all the tools necessary to build our Apricot Lane Boutiques to spec. With all the parties involved in construction and their numerous needs and deadlines, Colin makes the journey more enjoyable and certainly memorable.

Providing service since 2014

Dan Fronk

Dancor Solutions, Inc.

In order for our franchise system to have direct access to the latest Apricot Lane resources 24/7, we turned to Dancor Solutions, Inc. to create a custom “intranet” website. This secure website enables our franchisees, managers & staff to easily access the latest programs, information, training, resources and materials from each department at headquarters. This includes seasonal marketing campaigns, workshops, webinars, training videos, info links and even the latest lifestyle photos from our vendors to use for social postings.
With clients such as Macy’s, Express and Ann Taylor, Dancor plays an important role in making sure the latest tools and information are available to assist with the success of Apricot Lane Boutique's retail business.
Cory Boatman

Ace Sign Company

For superior exterior branding, Apricot Lane Boutiques count on Cory and his team of signage production professionals. They provide the precise requirements demanded by the developers of each franchise location.

Providing service since 2011

Ellen Carrillo

Stored Value Solutions

For Gift Cards and the technology that powers them to be redeemable like cash at any of our locations around the country, count on Ellen and her team of client relations professionals at SVS to have cards in stock and available for immediate delivery to all of our franchisees.

Providing service since 2009

Ryan Hayes


Targeted digital advertising is a cost-effective way to create awareness and lure new shoppers to discover and visit your boutique.  To help our owners create eye-catching ads and have them display at the right time to the right people, digital advertising experts are absolutely vital to have, and the team at Engage121 are always ready to help our franchisees grow their business.

Providing service since 2018

Jonathan Martin


Accounting is made simple with the automated software and experts at Ceterus. It’s a full service CPA solution that combines the technologies that automate steps in the bookkeeping and reporting processes which translate into lower costs, greater accuracy, and faster times to closing the books.  Our franchisees rely on Ceterus technology so they can focus more of their time and energy on their businesses and customers.