Our Story

Get to Know Apricot Lane

At its core, Apricot Lane is a business that empowers women everywhere to work for themselves. Starting as a small gift shop in California and blossoming into a franchise brand with over 100 locations across the nation would not have been possible without the insight and assistance of our amazing franchisees.

From the start, Apricot Lane has brought business opportunities to communities all over the United States by focusing on providing our customers with the gorgeous fashions and high-style pieces that they are looking for. Becoming an Apricot Lane franchisee means that you will use your skills every day to control your future and your career.

Our History

  • AUGUST 1991

    Apricot Lane retail boutiques are supported by our franchisor, Country Visions, Inc. This unique partnership—made up of Ken Petersen, Tom Brady, and Scott Jacobs—opened its first retail gift store in 1991 in Vacaville, California. Their operation was an instant success.

  • 2007

    Led by the founding partners and a dedicated staff at Country Visions, the very first Apricot Lane Boutique is opened. Seeing immediate success with the concept, and seeing opportunity in several other markets, plans are made to open additional new Apricot Lane Boutiques each year.

  • 2008

    In spring of 2008, the prestigious International Council of Shopping Centers Association (ICSC) awarded Apricot Lane as the Hot Retail Concept for Fashion. ICSC’s membership of more than 70,000 people cast their votes to give this award to Apricot Lane. That same year, Apricot Lane made Entrepreneur Magazine’s list of the Top 50 Hottest Franchises of the Year.

  • 2009-2017

    Starting in 2009—and every year through 2017—Apricot Lane has been ranked on Entrepreneur Magazine’s coveted annual Top 500 List, which ranks the best franchise opportunities in the United States.

  • 2017

    Ken Petersen retires as CEO. and hires Patrick Stewart as his successor

  • 2018

    Patrick Stewart hires Chris lanning as President


    Now with over 140 open and planned franchise locations across the nation, and growing more every year, we remain as dedicated as ever to our mission. Apricot Lane Boutique owners are entrepreneurs, and we help them succeed in owning their very own business. Our franchisees leverage their creativity, shape their destiny, and write their own rules for success by following our proven model and leaning on our team of retail experts, resources, training videos, virtual classrooms, webinars, coaching, in-store training, and more.

Country Visions, ApricotLane Boutique (707) 469-3921 FranchiseInfo@apricotlaneUSA.com