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Approval Process


Thank You for Your Interest in an Apricot Lane Boutique! 

We are the leading women’s fashion boutique franchise for good reason! Below is an overview of the Apricot Lane franchise process, which will provide you with everything you need to make an informed decision at the end of your journey with us. Our comprehensive process is described below – so there are no surprises!

Schedule an Introductory Call

This 30-45 minute call with our Franchise Development Specialist will review the initial investment, general store operations and support resources, unit economics as described in Item 19 of our Franchise Disclosure Document, an opportunity to answer your questions, and to learn more about each other.


Review the Post Introduction Call Email Series

Immediately following the Introductory call, you will start receiving a series of robust information emails that we call “Believe.” These emails will reinforce what was just discussed during the Introductory call as well as provide additional information. The topics in these emails will cover:

  • Training – Pre Opening & Post Opening, our team of retail experts provide continuous support 
  • Location, location, location…it really is that important!
  • Countdown process – No sleepless nights!
  • Plans, construction, & build out
  • Store options, fixture package, & Plan-O-Gram
  • Bookkeeping – Ceterus
  • Using technology – POS, Boutique Window, MOBS, computer support, store web pagesbuying, brands, merchandise plan, vendor discounts
  • Hiring stylists, staffing, orientation, & automated staff development program
  • Visual merchandising standards & support
  • Private intranet resource center
  • Ongoing field support
  • Continuing education – Annual conference, ongoing webinars, monthly networking calls
  • E-Commerce at store level – Shoptiques & branded Apricot Lane sites
  • In-house advertising agency – Primary & secondary promotions, email, direct mail, & social media strategies
  • Right Now Media – A one-of-a-kind resource that is making positive impacts
  • And much more!

Can’t wait for the emails? Go direct to our comprehensive list of our SUPPORT & RESOURCES available when you join our family of Apricot Lane Boutiques.


Complete & Submit a Financial Application

Return the Request for Consideration financial application that you will find at the bottom of each of the Believe emails. We do not run a credit or background check at this point.

Don't want to wait? Click here to download our application. Once filled out please email to terry@apricotlaneusa.com. 


Schedule a Call with Our Founder, Ken Petersen

Ken will share with you some history over his past 25 years in franchising, his vision for the future, and his philosophy about franchising. He will answer any questions generated from your discovery process and be available through your diligence as new questions come up.


Complete a DISC Profile

You will be sent a link to complete a DISC profile online at no cost to you. These profiles help us get to know you better and we have had every franchisee and store manager complete one. You will get the same report that we get and it’s always fun to discuss how close they are to describing you from your perspective.


Validation from Franchisees

You are now at the point in the Apricot Lane franchise process where you know much about us and our systems, resources, and support. You have talked with us and the final step before we come to visit you is to validate all that you have learned from our franchisees.


Schedule a Visit to Your Marketplace

We do things a bit differently at Apricot Lane Boutique. Because the right “fit” between you and us is critically important in addition to the right LOCATION, we actually come out to meet you in your market on our dime! We will send our real estate ambassador, our Founder, or our President of Retail, our CEO, or COO. We will prepare for a productive trip by researching location opportunities, obtaining center sales, and scheduling appointments with leasing representatives that we will tour together. You will learn MUCH about locations during this important day together. Get all the details here!


Franchise Award

After our visit, we meet internally with our team to review everything we have learned about you and the market and award you the franchise if we believe the fit is right. Once awarded, if you feel the fit is right for you, then you accept the franchise and pay the Open License fee of $5,000. We then go back to the landlords we met with and share that you are a franchisee and no longer are we window shopping. We let them know that we will begin our market and site analytics to determine market potential and the specific site sales.


Complete the RIDS & Site Specific Studies

We take all the information learned from our site visit and begin thorough site analytics with our outsourced site selection studies, which can predict estimated annual sales. This is an important part of the Apricot Lane franchise process, because it tells us important information about your site so that together we can build a strong business.


Turnover to Our Team

Once the letter of intent is finalized and a lease has been requested, the balance of your franchise becomes due. A comprehensive turnover is sent to our support team, which is the official launch into your opening process. You will be assigned a project coordinator who will prepare a comprehensive countdown chart that will include every detail needed to get your store open on time (setting up your corporation, filing for a resale license, conference calls with each department, corporate training date, opening date, ordering computers, hiring staff….just to name a few).

The countdown chart will establish who is responsible for each task and when they should be completed. You will meet on the phone with your project coordinator weekly to check on progress and to update your countdown chart – no surprises!


Getting Ready to Open Your Store

The countdown chart tells you in detail what to expect during the opening process. Key to the Apricot Lane franchise process is our training, which includes official training at Apricot Lane University (ALU) in addition to on-site training. Once you have completed the ALU training, your next few weeks will focus on getting the store open. You will be receiving a majority of the product at your home to price and tag while hiring your staff. Additional one-on-one training will be available before the store opens, such as receiving product and sales training.

We hope that laying out the process for you brings some peace knowing that you are in great hands and we will be there every step of the way!

Let the journey begin! Use the link below and we’ll contact you directly to schedule your introductory call.

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