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Hear What It’s Like To Own Your Very Own Boutique

Hear What It’s Like To Own Your Very Own Boutique

Apricot Lane Boutique is the leading clothing boutique franchise to offer branded fashion apparel, jewelry, handbags, accessories, and gifts. Today’s customer wants the newest and best styles without paying hefty luxury brand prices. That’s where Apricot Lane comes in. We train our franchisees to be THE fashion destination in their local market, bringing in new styles earlier and more often than any competitor, all at reasonable prices, and ultimately win extremely loyal fans. As Apricot Lane customers like to say, “This is my favorite place to shop.”

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Imagine owning your own boutique!

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The Investment

When you invest in your very own Apricot Lane clothing boutique franchise, you’re taking your first step toward a fun and exciting career in fashion. Our apparel franchise opportunity represents one of the very best in the industry, with a time-tested business model, unmatched franchisor training and support, and a respected brand name that is beloved by women of all ages. We believe in making the dream of business ownership as easy and as real as possible, and our affordable franchise allows that dream to become a reality!

From buying, merchandising, display, selling, marketing and more, when you open your clothing store franchise with us, we make sure to do everything we can to set you up for success. We know you deserve our support — and we know our good name depends on it. Let’s work together to make your dream come true!

The Opportunity

When it comes to fashion, nobody does it better than Apricot Lane, and our customers know it. We’ve built our women’s fashion franchise reputation on our ability to bring the hottest runway styles to our customers quickly and affordably. Ours is a powerhouse clothing boutique franchise brand that appeals to women of all ages and equips its franchisees to take control of their futures. When you open a retail clothing franchise with us, you create not only your opportunity to live a rewarding life, but a chance for women and girls to shop together, enjoy each other’s company, and bond over shared experiences. You’ll do it all with the unwavering support of a franchisor that has decades of experience and a strong belief in the entrepreneurial spirit.

You deserve a career you love, and to be part of a community of like-minded women and men who make up the Apricot Lane family. We look forward to meeting you!

One of the Top Fashion Franchises

We know we’re a terrific franchise opportunity for so many business-minded women out there, but we aren’t the only ones who know it! FranchiseGator, the respected online franchise directory and resource has identified Apricot Lane as one of eight top franchise opportunities for women. They know Apricot Lane supports its franchisees on all levels, providing valuable advice, resources, and expertise that allows them to strike the perfect work-life balance. We’re extremely proud to help our franchisees feel empowered to live the lives they were meant to live — and when you join our brand family, you can too!

Offering Franchise Opportunities Near You!

Have you ever imagined owning your very own fashion boutique but were afraid to take the plunge? Have you been looking for the chance to open your own boutique, but you weren’t sure if you would have all the support you need to succeed? Have you shopped at an Apricot Lane Boutique franchise and loved it so much you wanted to open your very own?

Our Story

Apricot Lane started in 2007, but our commitment to bringing beautiful, quality pieces to our customers started long before that.

The Franchise Opportunity

Stylish products, an affordable investment, and worldwide brand exposure make Apricot Lane the franchise opportunity to beat.

Use your skills to invest in yourself and the women in your community, and empower yourself to be in control of your future.

Fill out the form, learn the ropes, complete the paperwork, and open your store. Our ten-step process for franchising gives you all the tools you need to get started.

Learn more about owning your own fashion boutique by watching our video!

Hear From Our Franchisees

I started the store four years ago with the idea of having moms and daughters come shopping together to have a wonderful experience, and it still holds true today. We also see grandma tagging along! We donate to charities, we offer summer fashion camp and we work with girls and their high schools to teach them about fashion. I do want to mention that I do love being part of the franchise. They offer buying tools, the vendor discounts are wonderful, we have monthly conference calls where we can share and learn about each other’s business because each store is unique and I do really enjoy being a part of that.

Wendy Lytle

Louisville, KY

Country Visions is a wonderful franchise to be involved in. It’s a franchise that allows you to own your own business but yet have the help and benefits and support of being involved in a franchise. You’re allowed to purchase the merchandise that you want to carry in your store and also that your customers want. There are always bumps and stress and situations along the way of having your own business, but with Country Visions, there’s always someone there to help you along the way. Overall, being apart of Apricot Lane has been a wonderful experience in my life!

Jeanie Anderson

Fargo, ND

Prior to being an Apricot Lane franchisee, I was a Senior Retail Executive for 25+ years. The question I’m most often asked is “why with all your retail experience, would you want to be apart of a franchise?” and the reasons are several; One would be meeting Ken. I knew that this was a culture that we would want to be apart of. Two, having come from a corporate environment, I knew that there was great power in being apart of a team. Also, Ken promised me and came through on this promise about flexibility, we get to buy what we want and we get the support of the team behind that. I knew that the name would come to be an important name in years to come and with us approaching 100 stores, people come into our store and say they are familiar with Apricot Lane. Lastly, the power of being co-op, there’s close to 100 stores out there, we get to share information, we get to use each others information and we’re far more powerful as a group than we would be as individuals. I thought that this would be a good decision and it turned out to be a great one!

Barry Shapiro

We wanted a franchise where we could be our own owners but have the support of proven professionals. This is Apricot Lane. The support we received before and during our grand opening was beyond expectations. Now that we are open, we are just a phone call away from getting awesome support in Marketing, Social Media, Store Operations and Buying. Regular scheduled calls with each of these areas keep us on track and confident in managing our franchise. We couldn’t imagine taking on this journey without this type of strong support.

Sherry Mazzola

Strongsville, OH

When I decided a year ago to pursue my dream of owning a boutique, I knew I would need a great deal of help. I was a teacher for 27 years and had no business experience. After researching franchises, I knew Apricot Lane was the perfect match for me! The Apricot Lane Franchise has prepared me every step of the way by providing thorough training in marketing, managing purchasing, and merchandising. The corporate team is AWESOME! They work very hard to make sure I am successful. I feel so fortunate to be a part of the Apricot Lane Franchise!

Amy Lewis

Morehead City, NC

I had an extensive career as a corporate retail executive for over 25 years, but in 2010 I decided I wanted a change from the traditional corporate setting. I was looking for an opportunity to utilize my fashion background and open my own store – though I wasn’t sure how to go about it. When I discovered the Country Vision franchise, which prides itself in providing freedom and flexibility, I knew I had found the opportunity of a lifetime. Country Vision had the team and systems in place to help me open the store and position the business for success. It has been a great collaboration through which I am able to utilize my strengths in merchandising, marketing and visual together with Country Vision’s operational expertise. I consider having an Apricot Lane franchise the best of both worlds: running my own business with autonomy but also having a team of professionals that can help me as needed. I also appreciate participating in monthly conference calls where Apricot Lane franchisees can exchange and discuss ideas and opportunities. Throughout the past seven years, I have watched my business grow exponentially and I thank the Country Vision team for providing an invaluable partnership.

Diane Holtz

Fairfield, CT

Apricot Lane has been an incredible addition to our “small town” downtown, in Independence Kansas. And the great folks at Apricot Lane made it easy! We purchased a rundown old building that had been sitting empty for years and made it truly beautiful with Apricot Lane’s help. You have to see the “before and after” photos to really get a sense of the transformation...I have been totally dependent on Apricot Lane “holding my hand” to walk me through the entire process.

Anne Hogsett

Independence, KS

My dream, since I was a little girl, has been to run/own MY fashion boutique!! So blessed to be with such a caring and empathetic company. I thank the long and hard work that Ken Peterson has done. He exemplifies the integrity of this company. Not to mention his belief in me. Words cannot explain how grateful we are. I also thank Terry Odneal for his patience and belief in Mike & me, always answering phone calls and emails. Always there!!! I thank Maryann for her patience and wise guidance. I thank Patrick Stewart for his time he spent with us on a great encouraging phone intervention (with MaryAnn), it encouraged us and helped us move forward. I thank Michael Levick! We could not have done this without his hard work, patience and special guidance. He is a stellar attorney! I thank Steve McClurkin, who has been patient with me, and taught me the in and out and the "crazy" of commercial real estate, and also has been very patient throughout this process.

Trudy Peveto

Conroe, TX

The whole AL corporate team has been so helpful and supportive. I couldn’t have asked for a better experience.

Lindsey Williams

Amarillo, TX


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