We stand apart from the competition in our commitment to empowering our customers and offering them the most cutting-edge styles quickly and affordably.
Boutique Philosophy—Unlike the big stores that compete with us for customers, we carry a limited selection of each style, giving our shoppers a unique experience from store to store.
E-Commerce at the Store Level—Even though we are primarily a boutique, customers can still shop online. Finding their favorite styles online is easy, and the other fashion boutique franchises cannot offer online shopping to their customers.
All Seasons Shopping—Shoppers no longer look for big collections at the start of each season. Instead, they want to be able to find the pieces that make a statement NOW, following the trends that they see on Instagram, fashion blogs, and runways. Apricot Lane brings in new items weekly, keeping up to date at all times.
Personalized ExperienceJust like our unique clothing pieces, Apricot Lane stores create an intimate, specialized shopping experience that these mass-market retailers cannot compete with in their large stores.